We are going to take
something as insanely
complex as manufacturing
consumer electronics and
make it feel easy.
Going from prototype to production can be a long
journey with many unknown unknowns:
• COGS, tooling and manufacturing costs
• Lead times
• Permanence of Quality
• Iteration cycles
• Factory Selection and Management
• Team Scalability
• Schedule & Project Management
• Specialized skills (ME / EE / SW/ Q / SC / Logs)
MANUFACTURING FACTORS THAT DRIVE
•NRE for Prototype to DFM
•Crowdfunding Transaction Costs
UNDERSTANDING COST OF
GOODS SOLD (COGS)
•The COGS of your product will determine the
ﬁnancial success of your company
•Create a Detailed Bill of Materials (BOM)
•Separate Mechanicals (Plastic, Metal, etc.),
Purchased, Electronics, Packaging, etc.
•Include Scrap, Markup, Overhead and Factory
•For each line item, separate into core operations
for greatest transparency.
PERCEIVED PRODUCT TIMELINE
D E F G H I J K L M N O P Q R S T U V ZW X YA B C
Idea DeliverCrowdfund Manufacture
MORE REALISTIC PRODUCT TIMELINE
X Y ZK L M N O P Q R S T U V WI JF G HC D EA B
•Many consumer products are driven by the Holiday
Season (which has a ﬁxed date).
•Plan contingency in your schedule. Things never
go according to plan.
•Have an onsite presence at the Factory
•Track schedule carefully and take corrective
•Avoid: “There is never time to do it right the ﬁrst
time, but there is always time to do it again. ”