Manufacturing In China - Dragon Innovation

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In this presentation, Dragon Innovation will provide an overview of how to get started manufacturing your device in China. Topics will include:

- Why China?
- Current manufacturing landscape
- Selecting the right manufacturing partner
- Controlling cost, schedule and quality
- Protecting IP
- Upcoming challenges

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About Dragon Innovation

Dragon Innovation works with entrepreneurs to launch hardware products and scale companies. Founded by a team of hardware experts, Dragon provides a clear path from prototype through production with unmatched manufacturing expertise and trusted connections. Dragon's client roster includes Coin, MakerBot, LIFX, Scout, Romotive, Sifteo, Orbotix, FormLabs and over 100 more companies paving the road for how new technology gets made.

Connect with Dragon Innovation
Website: http://www.dragoninnovation.com
Blog: http://blog.dragoninnovation.com
Twitter: http://twitter.com/dragoninnovate
Slideshare: http://www.slideshare.net/dragoninnovation/

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Manufacturing In China - Dragon Innovation

  1. 1. Getting Started g Manufacturing in China Scott N. Miller President Dragon Innovation, LLC. Updated:  6‐June‐2011 R Copyright © 2011 Dragon Innovation, LLC.  All rights reserved. www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com
  2. 2. Overview • Why China? Why China? • Current manufacturing landscape • Selecting the right manufacturing partner S l i h i h f i • Controlling cost, schedule and quality • Protecting IP • Upcoming challenges Upcoming challenges R www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com
  3. 3. Reasons to Manufacture in China Reasons to Manufacture in China • COGS Sensitivityy • Manual Labor • Production Volume Production Volume • Leverage existing Manufacturing Technology • Tolerance for Supply Chain and Logistics • Robust IP R www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com
  4. 4. Typical Communication Challenge Product Designed in USA Database Sent to China Tooling Manufactured R Parts Molded Product Assembled Final Inspection & Shipping www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com
  5. 5. Current Manufacturing Landscape in China i hi • Lead Paint + Economy + Labor Laws => Lead Paint + Economy + Labor Laws =>  Dominance of Top Tier Contract  Manufacturers (CM) Manufacturers (CM) • Greater selectivity by CMs • Ri k Risk averse credit and payment terms di d • Importance of relationships R www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com
  6. 6. How to Select the Right CM How to Select the Right CM • Relationships • Quality • Similar products Similar products • IP Protection IP Protection • Team Skills • Strong Code of Conduct • Manufacturing Capability Manufacturing Capability • Location • Fish vs. Pond Sizing • Hunger • Access to Top Management • Financing Opportunities • Stability • Government Relationships • Working Capital  • Business Terms Costing R • www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com
  7. 7. RFQ Process RFQ Process • Select four to six CMs • Release RFQ Package Containing: – Company Overview, Management Bios, Funding, Sales and Marketing Plan, Product  description. – Questions for CM’s response:  team, why a good fit, describe similar projects, engineering  input, payment terms, NRE, etc. – BOM Template:  make transparent.  Plastics (shot weight, resin cost, cycle time, mold tonage,  etc), EE cost, lead time, separate into under USD 1 and over USD 1.  Labor, markups (std,  special, consigned).  Push for open book costing. – Schedule (fill in the blanks) ( ) • Compare Results “Apples to Apples” – Margins (std, special, consigned) – Normalized COGS (remove special components with high price variability). – Payment Terms • Follow Up R – Clarify any incomplete answers – Push for lower margins and better terms Push for lower margins and better terms – Component pricing:  push for lowest common denominator pricing www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com
  8. 8. Control the Manufacturing Triangle Control the Manufacturing Triangle Cost Schedule R Quality www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com
  9. 9. Control Costs Control Costs 1. Disassemble BOM into the most basic Disassemble BOM into the most basic  elements 2. Separate special components and apply  2 Separate special components and apply separate markup 3. Ensure mathematical transparency 3 E th ti l t 4. Compare to standards 5. Negotiate inclusions (“free” samples, etc). R www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com
  10. 10. Control Schedule Control Schedule • Back out schedule from required in store date Back out schedule from required in‐store date • Track and correct with small milestones • Shorten lead‐times, use buffer stock Sh t l d ti b ff t k • Plan contingency • Use onsite intelligence to avoid surprises R www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com
  11. 11. Control Quality (1) • Definition: ‐ Quality = Customer Satisfaction = Performance – Expectations ‐ Fitness for Use • Will make or break a product and a Company! Will make or break a product … and a Company! • Strong indicator of long term success of a product. • Rarely considered in the engineering phase by startups due to Rarely considered in the engineering phase by startups due to  schedule, cost and technical pressures. • Be aware of the “unknown unknowns”. R www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com
  12. 12. Control Quality (2) • Incoming Quality Control:  Use a reputable factory and start  with good ingredients. • Build and test along the way.  Use sub‐components. • Use Statistical Process Control (SPC) / Yield.  Find out now, not  later. • Sample Testing:  Temp/Humidity; Transportation; Drop; T/T;  Small Parts; Heavy Metals; Compliance; Functional; Life.  How  Small Parts; Heavy Metals; Compliance; Functional; Life. How do tests match reality? • Final Inspection / Acceptable Quality Levels (AQL) • Have an onsite presence. R www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com
  13. 13. Protect IP Protect IP Sources of Leaks • CM • Industrial spying by competitors • Reverse engineering by competitors Protection • Work with reputable factories • Work on a “Need to Know” basis • Apply common sense • Protect a critical component • Pay NRE • Split manufacturing • Work with a factory with strong ties to the local government R • File patent protection www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com
  14. 14. Upcoming Concerns • Currency Exchange Rate / RMB float • Exponential Labor Cost:  20‐30% increase yoy • Price of Oil impacts shipping Price of Oil impacts shipping • Politics:  Growing tension between the US &  China.  Potential tariffs, etc. China Potential tariffs etc • Acts of God:  Environmental and Health R www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com
  15. 15. Reference Material R www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com
  16. 16. Typical Milestones Typical Milestones • Hand Over / Kick‐Off • Pre‐Production Milestones – Form CM Team – Tool Release – C Contact Lists / Roles and  Li / R l d – Tool Start (TS) T lS (TS) Responsibilities – First Shots (FS) – ME and EE File transfer – Engineering Pilot 1 (EP1) – Works Like / Looks Like Samples – EP2 – CM trip to the US if possible (access  – EP3 to models and team, relationship  – Final Engineering Pilot (FEP) building). – Factory Input – Production Pilot (PP) • Components • Production P d ti – Engineering – Production Start (PS) – Quality – Ramp – Production Planning (interface with • Production Planning (interface with  Engineering Change Notice (ECN) Engineering Change Notice (ECN) Sales) • Sustaining (Quality Up / Cost Down) – Sourcing / MA / Costing R • Sunset – Logistics – Process / Procedure / d – Financial (modeling and payments) www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com
  17. 17. Why Many Companies Fail in China Why Many Companies Fail in China – Do not know the right people Do not know the right people – Pick the “wrong” factory – Lack of Trust Lack of Trust – Failure to communicate R www.DragonInnovation.com scott@DragonInnovation.comwww.DragonInnovation.com Scott@DragonInnovation.com

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