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Trends In Mobile Marketing For The Next Decade


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Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.

Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns.

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Trends In Mobile Marketing For The Next Decade

  1. 1. ==== ====For more information on mobile marketing reviews, tips, and advise, check out this site: ====It is easy to get caught up in thinking about trends in mobile marketing over the next year or two.With shifting technology and user patterns, making accurate predictions of even the near future ismore of a guessing game than a practical exercise. However, there is value in trying to predictwhere the technology will end up and how people and companies will be using it in a mobilemarketing context. Getting ahead of the competition, even if just a little, provides companies with astronger position in the future. Taking a risk based on predictions and trends is a troublingproposition, but the benefits and potential payoffs are often too large to dismiss. Predicting thenext trend in mobile marketing will offer an advantage to those who are able to seize theopportunities now and set themselves up on the leading edge of those trends. Here are a fewmobile marketing trends for the next decade that will almost certainly come to pass. One of thebiggest trends in mobile marketing over the next decade has already started. Mobile advertisinghas been around for sometime now and location specific advertisements are on the rise. But withthe wave of smart phones and location-based social media applications, the ability to deliver adsspecifically targeted to a mobile phone based on their location will only improve. The GPS systemsin smart phones will allow marketers to know where a user is in relation to the ads that they haveto serve.Someone walking down a street with a Starbucks nearby could be sent ad advertisement for acaramel latte. Even better, they could be sent a coupon for the drink as an enticement to go buythe latte. Users connecting with social media applications such as FourSquare are also on therise. By checking in at specific locations, users are providing valuable information to where theyare, but also where they have been and go often. By utilizing this information, mobile ads can betargeted to people who have checked in at everything from the local ice cream shop to a Wal-Martstore. Integrated location specific advertising services are in their nascent stages now but in thenext decade they are set to explode in a big way. In the next decade, mobile devices will not justbe a method of communicating and gathering information, they will be the way many people payfor goods and services. Right now there is a small market for people to pay with their mobiledevice. However, in the next decade that will change dramatically. Mobile devices will become theway many people pay for purchases. Instead of carrying around a wallet with many credit cardsand debit cards and cash, all the payment information can be contained in the mobile device andtransmitted to the merchant for payment. This will revolutionize the way purchases are made andwill solidify the mobile device as the single most important item to carry. While banks will alwayshave their own mobile apps to check balances and accounts, either they or a third party will haveto create and expand the current mobile payment system to be more secure and ubiquitousenough for this type of payment option to take root. It will happen eventually, its just a matter oftime and investment to get the system in place.Trends In Mobile Marketing Will Continue To Grow
  2. 2. Political campaigns have already started to use mobile marketing. The campaign of then SenatorObama capitalized on the near universal cell phone usage of younger Americans to create mobileapplications and text message systems to communicate with potential voters and supporters. Thistrend in capitalizing on mobile marketing by politicians will only continue as people increase theiruse of smart phones and their devices become a primary method of communication andinformation gathering. Grassroot organizing will no longer be done in meetings and offices, but willbe done through the social web. This includes mobile devices as a means of politicaladvertisement. Providing a platform for political communications and advertisements will be anincreasing trend for mobile marketing in the next decade. The biggest emerging market for mobilemarketing is Asia. Getting the best mobile marketing information is crucial to success. A companythat sets its sights on penetrating the market there will be able to reap great rewards in the comingdecade. Cell phone ownership has sky-rocketed and with over one billion people in China alone,the opportunity for mobile marketing is enormous. One recent campaign for Unilevers Axe yielded680 million incoming calls. Being able to harness the sheer numbers of mobile users in the Asianmarket will be a key to who the major players are in the mobile marketing world in the nextdecade. Getting a foothold in the market now will provide the ability to ride the rising tide of theAsian market that will inevitably arise in the next decade. Predicting the future can obviously avery difficult thing to do. History is littered with predictions of the future that never came to pass.However, the trends that are listed here have already started. Though many of them are smallnow, there is a great deal of room for them to expand in the coming decade. There is no reasonthese trends will not continue to develop and attract a greater user base. These mobile marketingtrends will continue to offer opportunities in the coming decade.What Trends In Mobile Marketing Do You See Coming Over The Next Year?There are plenty of ideas to start your mobile marketing campaign. You just need the willpower tostart advertising to your customers through this outlet.Check out for best practiceson mobile advertising. Mobile is not new, but it is in its infancy. With more users than the worldwide web if you are not optimizing and advertising via mobile then you are losing out on a hugepotential customer base.Article Source: ====
  3. 3. For more information on mobile marketing reviews, tips, and advise, check out this site: ====