Andy Smith

- Lafayette, CA, United States
Work Author / Advisor / Investor
Industry Writing / Publishing
Website dragonflyeffect.com
About The Dragonfly Effect is a model that taps concepts from social media, marketing strategy, and consumer psychology to help people achieve a single, concrete goal. The four “wings” of the model—Focus, Grab Attention, Engage, and Take Action—work together to help readers produce the change they seek, and that desired change can take many forms: social good, employee morale, or customer loyalty.

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