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Cultural dimensions based on
relationships
Individualism & Communitarianism
Individualists
 Oriented towards own objectives
 Autonomous
 Modern?
Communitarians
 Common goals
 Satisfaction from role in group
 Which community?
Significance in Business
 Recognition
 Pay-for-performance
 Negotiation
 Decision-making
Recognition
 Individualists
 Reward for individual skill and effort
 ‘Rugged individual’ intrinsic reward
 Communitari...
Negotiations
 Communitatians
 Group representation
 Delegates may refer to home
 Unaccompanied people lack status
 Tr...
Decision-making
 Communitarians
 More time-consuming
 Consultation
 Consensus
 Individualists
 Rapid
 Implementatio...
Reconciling
Promote
individual
responsibility ..
Want to avoid
self-
centredness...
Promote
consensus to
group goals...
Wa...
Dealing with individualists
 Lone delegate has high esteem
 Quick deal
 Might not need to refer to HQ
 Difficult to ch...
Dealing with communitarians
 Be patient
 Expect tentative agreements
 Large retinue = high status
 Aim to build relati...
The End
Based on the work of Fons Trompenaars & Charles
Hampden-Turner: Riding the Waves of Culture.
Bachelorinternational...
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Individualism & communitarianism

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Summary of Trompenaars and Hampden-Turner's individualist and communitarian cultural dimensions.

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Individualism & communitarianism

  1. 1. Cultural dimensions based on relationships Individualism & Communitarianism
  2. 2. Individualists  Oriented towards own objectives  Autonomous  Modern?
  3. 3. Communitarians  Common goals  Satisfaction from role in group  Which community?
  4. 4. Significance in Business  Recognition  Pay-for-performance  Negotiation  Decision-making
  5. 5. Recognition  Individualists  Reward for individual skill and effort  ‘Rugged individual’ intrinsic reward  Communitarians  Success is group effort  ‘Love of community’ intrinsic reward  Pay-for-performance may backfire  Group finds way of rewarding key performers
  6. 6. Negotiations  Communitatians  Group representation  Delegates may refer to home  Unaccompanied people lack status  Translator part of team  Individualists  Lone delegates empowered to make decisions  Translator is ‘black box’
  7. 7. Decision-making  Communitarians  More time-consuming  Consultation  Consensus  Individualists  Rapid  Implementation delays
  8. 8. Reconciling Promote individual responsibility .. Want to avoid self- centredness... Promote consensus to group goals... Want to avoid conformism so... Clear objectives needing individual initiative & accountability to succeed
  9. 9. Dealing with individualists  Lone delegate has high esteem  Quick deal  Might not need to refer to HQ  Difficult to change their minds  Needs individual praise and incentives  Needs freedom to act  Expect high job mobility
  10. 10. Dealing with communitarians  Be patient  Expect tentative agreements  Large retinue = high status  Aim to build relationships  Reward of belonging to cohensive unit  Group praise  Group goals  Identify with leader  Low job mobility
  11. 11. The End Based on the work of Fons Trompenaars & Charles Hampden-Turner: Riding the Waves of Culture. Bachelorinternationalmanagement.eu Michael Medlock MBA

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