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Cultural dimensions based on how we
relate to other people
Affective & Neutral
Characteristics
 Neutrals
 Avoid overt displays of emotion
 Believe they are being rational and ‘civilized’
 Try to id...
Styles of communication
 Neutrals
 Turn taking and silence = respect
 Steady tone of voice = seriousness & integrity
 ...
Reconciliation
 Often the hardest dimension to reconcile
 Reserve judgement
 Recognise & acknowledge difference
 Learn...
Dealing with neutrals
 Lack of tone or expresson ≠ lack of interest
 Topics are about objects not people
 Prepare the f...
Dealing with affectives
 Don‘t judge theatrics as unprofessional
 Don‘t be intimidated by theatrics
 Enthusiasm/ disagr...
The End
Based on the work of Fons Trompenaars & Charles
Hampden-Turner: Riding the Waves of Culture.
Bachelorinternational...
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Affective & neutral

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Summary of Trompenaars and Hampden-Turner's affective and neutral cultural dimensions.

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Affective & neutral

  1. 1. Cultural dimensions based on how we relate to other people Affective & Neutral
  2. 2. Characteristics  Neutrals  Avoid overt displays of emotion  Believe they are being rational and ‘civilized’  Try to identify intellectually first  Still have emotions!  Affectives  Overtly display emotion  Identify with feelings first  Still think logically!
  3. 3. Styles of communication  Neutrals  Turn taking and silence = respect  Steady tone of voice = seriousness & integrity  Reflected in non-verbal communication?  Affectives  Interruptions = interest  Exaggerated tone = passion for topic  Reflected in non-verbal communication?
  4. 4. Reconciliation  Often the hardest dimension to reconcile  Reserve judgement  Recognise & acknowledge difference  Learn about culture  Comfort comes with experience
  5. 5. Dealing with neutrals  Lack of tone or expresson ≠ lack of interest  Topics are about objects not people  Prepare the facts  Avoid overtly expressive behaviour  Look out for small signals of emotion
  6. 6. Dealing with affectives  Don‘t judge theatrics as unprofessional  Don‘t be intimidated by theatrics  Enthusiasm/ disagreement ≠ decision  Topics focused on people rather than objects  Avoid being cool or detached
  7. 7. The End Based on the work of Fons Trompenaars & Charles Hampden-Turner: Riding the Waves of Culture. Bachelorinternationalmanagement.eu Michael Medlock MBA

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