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Mimecast Enhanced Stationery

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My presentation for the Mimecast Lunch and Learn Session.

Title: Email Branding at no extra cost.

Synopsis: Considerations when designing business email stationery, the law, brand standardization, targeted messaging, group policies and more...

Published in: Design, Technology, Business
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Mimecast Enhanced Stationery

  1. 1. Enhanced Stationery<br />Johan Kruger, Creative Director<br />
  2. 2. Email Stationery<br /> Email stationery enhances everyday business emails by adding unobtrusive HTML and Plain Text components. <br />
  3. 3. Email stationery considerations<br />When planning email stationery consider the following:<br />1. Your regulatory environment <br />2. Regionalised email laws<br />3. Standardising corporate brand and identity <br />4. Disclaimers / Privacy<br />5. Personalised Business cards<br />6. Key Marketing Messages & signups<br />7. “Disclaimer Breeding”<br />8. Stationery based on groups, individuals or general <br />9. Courtesy elements (Opt out of images)<br />10. HTML as well as PLAIN TEXT<br />11. Embedding images<br />
  4. 4. Companies Act (January 2007)<br /> If your business is a private or public limited company or a Limited Liability Partnership, the Companies Act 1985 requires all of your business emails (and your letterhead and order forms) to include the following details in legible characters:<br />:<br />• Your company registration number<br />• Your place of registration (e.g. Scotland or England & Wales)<br />• Your registered office address<br />http://www.out-law.com/<br />
  5. 5. Disclaimers<br /> Block of text phrased in such a way to attempt to limit the liability of the senders company. It covers subjects such as:<br /> • Confidentiality*<br /> • Viruses<br /> • Copyright Infringement <br /> • Discrimination <br /> • Contractual Commitments etc.<br />*When dealing with confidentiality it is important to notify the reader before they read any content about the potential confidentiality. <br />http://www.wikipedia.com/<br />
  6. 6. Standardising Brand <br />• Centrally controlled email template<br />• Standardised layout<br />• Personalised business card <br />• Personalised Disclaimer<br />• Company registration details <br />• Group based policy enforcement<br />• Local & Active Directory<br />
  7. 7. Embed targeted marketing messages <br />• Events<br />• Press<br />• Awards<br />• Seasonal<br />
  8. 8. Policies<br />• Apply Stationery<br />• All Emails<br />• Internal Domains<br />• Domain specific<br />• Groups Specific<br />• Individual Email Address<br />• Timed start & end date<br />• Do not apply stationery<br />
  9. 9. Policies Hierarchy <br />• Allows precise disclaimer assignment<br />• Allows general assignment (catchall)<br />• Allows randomisation<br />
  10. 10. Overrides<br />• • Content Definition override<br />• Scans subject and content for key words and forces email stationery if match is found<br />• Can be used to enforce “personal” or “confidential” disclaimers<br />• • Desktop level override with <ins> <br />• Allows end users to determine which stationery piece should be used.<br />• Handy to send event invites, latest whitepapers, etc.<br />
  11. 11. Opt-outs<br /> Not everyone receiving your HTML stationery, wants to receive it<br /> • Opt-outs can be handled in two ways:<br /> 1. Do not apply any stationery<br /> 2. Apply basic HTML stationery<br /> • Always include easy opt-out action:<br />
  12. 12. Microsites<br /> Mimecast offers micro webpages / microsites that allow you to host one page websites on the Mimecast system.<br />Features include:<br /><ul><li> Unique URL, available without login
  13. 13. Upload Image
  14. 14. Upload custom HTML</li></ul>Can be used for:<br /><ul><li> Confirmations
  15. 15. Thank you pages
  16. 16. Landing pages</li></li></ul><li>Mimecast Groups<br />• Create internal Mimecast groups<br />• Replication of Active Directory <br />• Replication Attributes<br />
  17. 17. Email Attributes<br />• Create Local Attributes<br />• Replicate Active Directory Attributes <br /> • First Name Attribute (AD)<br /> • Job Title (AD) <br /> • Mobile (Local) <br />
  18. 18. Disclaimer “Breeding”<br />Disclaimer is repeatedly added as the email conversation progresses.<br />Mimecast unique Identification text ensures that only only one stationery piece per email conversation is added.<br />
  19. 19. Thank you<br />

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