The Enterprise 2.0, means the adoption of social software and participative technologies, should be implemented in large organizations. Andrew McAfee tells us about how this could be reached. The Problem while implementing this new technologies comes along with a lot of changes in decision making and culture of organizations. Most of enterprises are not yet ready to adapt their way of working. A lot of common motivations such as dislocation, conflicts, confusion, uncertainty, vested interests and more slow the change down. Settled management teams cannot use the technology and fear a lost of power. Fear is probably the main reason not to change.
But the Net Generation is raring to go. They are hitting the old school business man. Will they adapt to phone, mail and CMS? Or will they keep on using facebook, studivz and blogs? Keep having fun while working - chat and exchange media through channel which huge companies are afraid of? Like skype or messenger.
Is there a critical mass of employees or leaders out of Net Generation to make the change happen? When is that mass reached? How many years to go for that?
For sure the implementation of a corporate blog or a wiki will not make a enterprise 2.0 out of a traditional organisation. It's job of the leader to let people do. To fight their own fear of loosing importance and start using the power of the crowd.