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What is a Referral Network?

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Referral networks are the sum total of your team's social and professional networks. Learn how to leverage your entire referral network when hiring.

Published in: Recruiting & HR
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What is a Referral Network?

  1. 1. Confidential. Copyright 2016 Drafted, Inc. Referrals make the best hires.
  2. 2. Confidential. Copyright 2016 Drafted, Inc. But where do they come from? ? ? ? ? ? ?
  3. 3. Confidential. Copyright 2016 Drafted, Inc. Some come from your team… Inside the company3 “Send an email to HR with your friend’s resume”
  4. 4. Confidential. Copyright 2016 Drafted, Inc. Some originate outside the team
  5. 5. Confidential. Copyright 2016 Drafted, Inc. Internal vs External Referrals Referrals 5 60% 40% Hired referrals that originate inside the company Hired referrals that originate outside the company
  6. 6. Confidential. Copyright 2016 Drafted, Inc. Because each team member … Inside the company6 “Send an email to HR with your friend’s resume”
  7. 7. Confidential. Copyright 2016 Drafted, Inc. Has Professional connections Outside the company7 Past colleagues, business contacts, advisors, investors, etc. PROFESSIONAL NETWORK
  8. 8. Confidential. Copyright 2016 Drafted, Inc. Each team member also has… Inside the company8 “Send an email to HR with your friend’s resume”
  9. 9. Confidential. Copyright 2016 Drafted, Inc. Social connections Outside the company9 Schoolmates, friends, family, sports clubs, etc. SOCIAL NETWORK
  10. 10. Confidential. Copyright 2016 Drafted, Inc. Their powers combined… Referral Networks10 Add everyone’s networks to get your true referral network REFERRAL NETWORK PROFESSIONAL NETWORK SOCIAL NETWORK+ =
  11. 11. Confidential. Copyright 2016 Drafted, Inc. Add every team member’s network to get your true referral network Referral Networks11 PROFESSIONAL NETWORK SOCIAL NETWORK PROFESSIONAL NETWORK PROFESSIONAL NETWORK PROFESSIONAL NETWORK PROFESSIONAL NETWORK SOCIAL NETWORK SOCIAL NETWORK SOCIAL NETWORK SOCIAL NETWORK
  12. 12. Confidential. Copyright 2016 Drafted, Inc. Referral Network = Community Community referrals12 EMPLOYEE REFERRALS COMMUNITY REFERRALS REFERRAL NETWORK =
  13. 13. Confidential. Copyright 2016 Drafted, Inc. Every company has a referral network Employees Friends Family Customers Fans Investors Advisors REFERRAL NETWORK Past colleagues Schoolmates
  14. 14. Confidential. Copyright 2016 Drafted, Inc. Outside the company14 Sound familiar? Sure thing! Let me ping a few folks and get back to you. - Judy Hey Judy - would love to get coffee yadda yadda weather, some compliment, small talk, etc. I’m wondering if you know a developer I can refer to my recruiting team? PROFESSIONAL NETWORK
  15. 15. Confidential. Copyright 2016 Drafted, Inc. Outside the company15 Sound familiar? Hey Mark - great seeing you at ugly sweater Friendsgiving last night. You mentioned that your younger brother is just graduating with his MBA, and I thought maybe we could find a place for him at our company in Biz Dev or Marketing. Wdyt? That’s an interesting idea, I appreciate you looking out for him. I’ll ask him to send you his resume. - Mark SOCIAL NETWORK
  16. 16. Confidential. Copyright 2016 Drafted, Inc. How do I get the most from my referral network? ? ? ? ? ? ?
  17. 17. Confidential. Copyright 2016 Drafted, Inc. Even a small team can have a large referral network Community referrals17 EMPLOYEE REFERRALS COMMUNITY REFERRALS
  18. 18. Confidential. Copyright 2016 Drafted, Inc. What you can do today Referral Networks18 1. Proactive referrals instead of reactive referrals 2. Referral program outside your company 3. Invest in your referral network
  19. 19. Confidential. Copyright 2016 Drafted, Inc. Referrals create a virtuous cycle The virtuous cycle19 • Referrals ==> better hires • Better hires ==> happy teams • Happy teams ==> great culture • Great culture ==> more referrals
  20. 20. Confidential. Copyright 2016 Drafted, Inc. Referrals create a virtuous cycle The virtuous cycle20 HIRES SUCCESS EMPLOYER BRAND REFERRALS
  21. 21. Confidential. Copyright 2016 Drafted, Inc. Community referrals amplify the virtuous cycle Community referrals21 HIRES SUCCESS COMMUNITY BRAND COMMUNITY REFERRALS
  22. 22. Confidential. Copyright 2016 Drafted, Inc. Community Referrals Cycle The virtuous cycle22 • Community Referrals ==> Hires + rewards • Hires + rewards ==> Happy community • Happy community ==> Great brand • Great brand ==> More community
  23. 23. Confidential. Copyright 2016 Drafted, Inc. Presented By 23

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