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The Changing World of Children's Books (hd ratio)

  1. The Changing World of Children’s Books Tools of Change – Bologna March 2012 Dominique Raccah Publisher & CEO Sourcebooks, Inc.
  2. How children’s books are evolving in the U.S.
  3. 2012 NYT Bestseller It’s a Big World, Little Pig!
  4. YA
  5. Sourcebooks 2011 eBook Sales
  6. What’s selling in ebooks: 2011 1% 1% 13% Adult Non-Fic Adult Fiction Kids 85% YA
  7. What’s selling in ebooks: January 2012 4% 2% Adult Non-Fic 23% Adult Fiction Kids YA 71% 59% from 2011
  8. Ebooks are 5-7% of 2011 U.S. children’s books sales
  9. Some of the challenges: 1. The files are BIG
  10. Some of the challenges: 2. Illustration and animation
  11. Some of the challenges: 3. Platforms and formats
  12. Some of the challenges: 4. Pricing
  13. Some of the challenges: —apps or ebooks
  14. App marketplace: • Crowded (500,000+ apps) • Discovery is difficult • Prices are challenging
  15. Some of the challenges: 1. The files are BIG 2. Illustration and animation 3. Platforms and formats 4. Pricing 5. Device availability among kids
  16. Amazon
  17. Barnes & Noble – nook kids
  18. In education, the leader is Apple…
  19. The U.S. digital kids market(both trade and education) is developing differently than the adult market
  20. New Developments
  21. 1. Growing functionality of ebooks
  22. Animation, narration & interactivity Apple iBooks fixed format + nook kids
  23. The Future of Children’s eBooks 1. eBooks that allow children control over the narrative 2. eBooks that support 21st century skills 3. eBooks that nurture exploration Source: GeekDad
  24. New children’s models
  25. 2. Scholastic Storia Enriched ebooks (activities, quizzes, games)
  26. 3. Capstone’s MyOn Seat-based subscription model
  27. 4. Some of the big technology trends taking place in US education: • 1-2-1 ipad vs byod (bring your own device) • Flipped classrooms • Personalization • Gaming • Social learning • Open ecosystems; distributed repositories, cloud based learning resources • Student data; data dashboards; outcomes reporting
  28. 4. PBSkids: Curious George Counting Games
  29. PBSkids Curious George: Learning that's multisensory 1. Action – shooting the meatballs 2. Counting – hearing 3. Visual – see the numbers changing 4. Allows kids to use video and microphone for interactive learning
  30. 5. Platform focused on bedtime reading
  31. 5. For bestselling picture books
  32. “You’ve got to start with the customer experience and work back toward the technology — not the other way around.” —Steve Jobs, May 1997
  33. Slides and notes @ TOC and next blog Email: Twitter: @draccah Bologna: Hall 25A, Booth #113

Editor's Notes

  1. Hoping that’s helpful to you: 1) in terms of your own…
  2. For Sourcebooks – all of 2011
  3. For Sourcebooks – 2 things to note. Ebooks up 59% from Jan 2011.
  4. With illustrated children’s books.
  5. Lot more decisions. There’s work with the art. The art CANNOT be flat.
  6. Coming from the app space where free is the desired model. So lots of functionality and very little revenue.
  7. Or both
  8. In the US
  9. Amazon dominates the adult space but is much smaller part of the ebooks business in kids.
  10. This marketplace may develop in different ways than adult marketplace.
  11. While Kids evolution is certainly slower, it’s also going in a different direction. And that’s important.
  12. GeekDad is's parenting blog. We love gadgets, board games, video games, and things we can share with our kids. Here are some of the projects we think are worth supporting.Visit us at to think about the world, how to navigate through networks and information and how to be playful and imaginative in their approach. Books do this already in some ways, and this doesn’t mean we write books about media literacy; it means we incorporate the world of the internet and the information that is available into children’s books. We use Creative Commons images and videos, we bring crowdsourcing to children’s stories so that they can watch the video of the bear that Angie wants her children to watch because someone tagged the word bear with a great video of a bear and now the reader can link to that (just like the note taking function in Kindle). We want stories that are fiction which lead children to learn new facts and ebooks of non-fiction that inspire and allow children to create their own works of fiction.eBooks that nurture explorationan eBook can go a ways toward helping children develop frameworks for exploration and help them learn the art of problem solving and information seeking. If books have traditionally nurtured a love of stories and words and knowledge, I want eBooks to empower my children to tell their own stories, to make up new words and definitions and to recognize and embrace knowledge in a way that is dynamic and creates a love of life.
  13. Platform model - App launched about 2 weeks ago in the US. Platform. Sourcebooks. Into schools and aimed at parents. Scholastic has created a new children’s book platform app called Storia, where children can read eBooks, look up words, take quizzes and play games, while their parents can track their progress.The platform also includes enriched eBooks, which according to Scholastic’s site, “use word games, story interactions, and animation to deeply draw your young reader in, further developing confidence and critical thinking skills.”eBookNewser has more: “Storia includes about 1,300 different eBooks, as well as interactive games, puzzles and quizzes that readers can buy from the publisher within the app. The app, which is currently available in beta form for teachers and students that buy through the Scholastic Book Clubs, comes with five free eBooks…The app is slated for general release this fall, and is expected to have more than 2,000 books by that time.”
  14. myON reader is a personalized literacy environment that engages students at all reading levels by providing the largest integrated library of digital books. The over 2000 and growing enhanced digital books include reading supports, and are recommended to students based on individual interests and reading level using The Lexile Framework for Reading. Giving students the opportunity to choose what they want to read, in a digital environment in which they are comfortable, motivates them to become better and more confident readers.
  15. 16 games. Building successive skills.
  16. Action – shooting the meatballsCounting – hearingVisual – see the numbers changingallowing kids to use video and microphone for interactive learning
  17. 16 games. Building successive skills.
  18. And then there’s magic. digital is not just active, boisterous or educational. It can be quiet and intimate. It can be that magic, silent momentwhen you and your child really connect with a book. We believe it can help foster a lifelong love of reading and build a stronger relationship between parent and child, just like books have always done.
  19. Author + picture book focused platform. Open to other publishers. So come talk to me if you have a great picture book…aimed at that intimate moment that every parent loves.
  20. If there’s one thing we’ve really learned. It’s Focus on reader experience…Make it cool!!!It’s all about engagement and immersionIt’s about really touching readers