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The Digital Transformation of the Book and the Impact of Romance Readers

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The deck I presented at the What Is Love? Romance Fiction In The Digital Age conference hosted by the Library of Congress, Center for the Book and the Popular Romance Project. In it I share data on how the digital transformation of the book and look at the impact romance readers have had on that transformation.

Published in: Business

The Digital Transformation of the Book and the Impact of Romance Readers

  1. 1. The Digital Transformation of the Book The Impact of Romance Readers Dominique Raccah Sourcebooks, Inc. February 2015
  2. 2. Today, all media are undergoing a transformation
  3. 3. …the transformation of books is fundamentally different
  4. 4. [ 1. The ebook reader ]
  5. 5. Benefits of e-reading devices" BISG — US 2010 data
  6. 6. who is this customer: reader who reads a lot In U.S., converted our most voracious readers first
  7. 7. Who is Today’s Core Trade " E-Book Buyer (in the U.S.)? p  Woman (66%) p  45 to 54 years old p  HH Income ~$77K Yr p  Predominantly fiction readers
  8. 8. So heavy fiction readers (many of them romance buyers) were the innovators and early adopters of ebooks
  9. 9. Benefits of e-reading devices" BISG — US 2010 data
  10. 10. [ 2. Will ebooks kill print ? ]
  11. 11. There are lots of " different kinds of books © 2014, Book Industry Study Group, Inc. 77%   23%   Physical     Digital    
  12. 12. © 2014, Book Industry Study Group, Inc. Ebooks are replacing our cheapest format…mass market books $0.0     $1.0     $2.0     $3.0     $4.0     $5.0     $6.0     2008   2009   2010   2011   2012   2013   Hardcover   So?cover   Mass-­‐market     E-­‐Books  
  13. 13. [ 3. different authors’ career paths ]
  14. 14. Every day " 3,500 books are published* " in America *Bowker 2013
  15. 15. Author  A   W-­‐M  &   Target   B&N   library   ebook   Amazon   Author  C   W-­‐M  &   Target   B&N   library   ebook   Amazon   Author  B   W-­‐M  &   Target   B&N   library   ebook   Amazon   3 debut authors launched at " same time (both physical + ebooks)
  16. 16. Author  A   W-­‐M  &   Target   B&N   library   ebook   Amazon   Author  C   W-­‐M  &   Target   B&N   library   ebook   Amazon   Author  B   W-­‐M  &   Target   B&N   library   ebook   Amazon   It’s important to think about where your reader might find you…
  17. 17. Some of what we know today… p  The transformation of books is different p  Print lives! p  More important than ever that the author know where to find their reader p  Romance readers have significantly shaped the ebook transformation
  18. 18. Thank you. Email: dominique.raccah@sourcebooks.com " Twitter: @draccah

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