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The Book in Transformation

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Presentation given at Congresso internacional do livro digital 2011 in Brazil, July 2011. The consumer and textbook data at the front of the presentation is from BISG and

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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The Book in Transformation

  1. 1. The Book in Transformation <br />Dominique Raccah<br />Sourcebooks, Inc.<br />CongressoInternacional de Livro Digital <br />July 2011<br />
  2. 2. today… book publishing in the United Statesis an industry in transformation<br />
  3. 3. advantages of hindsight<br />
  4. 4. The Book in Transformation<br />Consumer data — BISG & PubTrack<br />Practical implications<br />What’s beyond ebooks<br />
  5. 5. [consumer data]<br />
  6. 6. 3 Year Study (11 contracted publications)<br />5 publications to date<br />Methodology<br /><ul><li> PubTrack™ Consumer panel of U.S. book buying men, women and teens balanced to US Census
  7. 7. Survey pool of ~78K book consumers at the time of last fielding
  8. 8. 95% probability threshold</li></ul>© 2011, the Book Industry Study Group, Inc.<br />
  9. 9. 2 Year Study (4 contracted publications)<br />2 publications to date<br />Methodology<br /><ul><li> PubTrack™ Consumer panel of U.S. college students
  10. 10. All institution types – all grade levels balanced to statistics from American Council on Education
  11. 11. 1,500 students per fielding
  12. 12. 95% probability threshold</li></ul>© 2011, the Book Industry Study Group, Inc.<br />
  13. 13. Benefits of e-reading devices…<br />
  14. 14. Why consumers purchase e-books instead of print books<br />© 2010, the Book Industry Study Group, Inc.<br />
  15. 15. Trade E-Book Market Growth Rate<br />
  16. 16. [Trade Consumer]<br />
  17. 17. Who is Today’s Core Trade E-Book Buyer?<br />Woman (66%)<br />~44 years old<br />HH Income ~$77K Yr<br />Predominantly Fiction (58% of all ‘e’ sold)<br />
  18. 18. Core buyer of trade E-Books is growing and has tremendous buying power!<br />Frequency of Purchase<br />18% of buyers = 61% $$$ for ‘e’ <br />
  19. 19. Dedicated e-readers Now Dominate the Trade Market…<br />
  20. 20. Dedicated e-readers are the dominant choice for all book genres now.<br />15<br />© 2011, the Book Industry Study Group, Inc.<br />
  21. 21. …And Kindle still dominates the trade device market…<br />
  22. 22. Kindle is the dominant source for Trade E-Book downloads…<br />
  23. 23. …Not So in the Higher Ed Market<br />Spring Semester 2011<br />
  24. 24. [Textbook Consumer Data]<br />
  25. 25. Who is Today’s Core E-Textbook Buyer?<br />Male<br />~23<br />Graduate Student or Distance Learner<br />More likely ‘pirate’ print or digital texts then under-classmen<br />Still only buys a small portion of his texts 17% as ‘e’<br />
  26. 26. E-Texts do not have a clear source for download<br />
  27. 27. Feature requirements from students are demanding on E-Books <br />
  28. 28. When given a choice, students choose print over ‘e’ 3 out of 4 times…<br />
  29. 29. …And find ‘other’ forms of digital content more useful than E-Books<br />
  30. 30. While still lacking functionality, students perceive similar value points to trade<br />
  31. 31. For now…ebooks having significantly larger impact on trade books than textbooks<br />
  32. 32. Wish list of trade E-Book buyers offer clues for the future <br />
  33. 33. The rise in e-book units is not offsetting the cannibalism of print. <br />28<br />© 2011, the Book Industry Study Group, Inc.<br />
  34. 34. E-book buyers still look to ‘free’ as a major component to digital transition.<br />© 2011, the Book Industry Study Group, Inc.<br />
  35. 35. Downloading of FREE e-books is central to the digital content experience. <br />30<br />30<br />© 2011, the Book Industry Study Group, Inc.<br />
  36. 36. [practical implications]<br />
  37. 37. Sourcebooks results at a glance<br />10 years of consecutive sales growth.  Of those, 5 years of double digit growth<br />YTD 2011 BookscanPOS (through the register sales) up 8%(industry down 8%) <br />YTD p-book market share is up 23.5%<br />Net sales up over 20% at the end of 1st half 2011<br />
  38. 38. aninteresting aspect…<br />When add ebooks into both 2010 and 2011, “total POS” has grown by 60% so far in 2011<br />
  39. 39. [ebooks]<br />
  40. 40. Licensing &<br />Administration<br />Trademark/<br />Copyright protection<br />Accounting;<br />Royalties<br />Positioning<br />Cultural Filter<br />Content<br />Development<br />Copyedit and<br />Proofread<br />Physical & Digital<br />Warehousing<br />what <br />book publishers do<br />Content Design<br />Physical Distribution<br />Creation of content<br />portable files<br />Digital Distribution<br />Printing/<br />Manufacturing<br />Author branding & <br />career development<br />Trade Shows<br />Niche community<br />building<br />PR, Marketing<br />and Advertising<br />Creative Partner<br />Retail Marketing<br />and Sales<br />eCommerce<br />Administration<br />
  41. 41. law of diffusion of innovation<br />-Simon Sinek, Ted Talk<br />
  42. 42.
  43. 43.
  44. 44. Ebooks. How far? How fast?<br />
  45. 45. for Sourcebooks,<br />January 2011 eBook dollars<br />= 35% of $ sold <br />
  46. 46. 2 major trends driving this growth<br />
  47. 47. 1. anytime, anywhere…buying <br />
  48. 48. Trade E-Book Consumers are buying more titles…<br />
  49. 49. …Majority of trade consumers now report spending more money overall<br />
  50. 50. 2. anytime, anywhere…reading <br />
  51. 51. 80% of ebook readers reported reading somewhat or a lot more<br />
  52. 52. What categories of books are most impacted by ebooks today?<br />
  53. 53. What’s Transforming (2010)?<br />
  54. 54. What’s Transforming (2010)?<br />
  55. 55. It’s about stories…<br />
  56. 56. Slower ebook transformation for categories such as reference and children’s books<br />
  57. 57. Continuing downward <br />pressure on pricing of ebooks<br />
  58. 58. How much infrastructure is enough? <br />
  59. 59. [what’s involved in making ebooks]<br />
  60. 60. ebooks require <br />additional workflow<br />
  61. 61. with printed books, we ship exactly the same product to different retailers<br />
  62. 62. ebook distributors timeline<br />Amazon<br />Apple<br />Barnes & Noble<br />Blio<br />Copia<br />Google<br />Kobo<br />Overdrive<br />Sony<br />+ 2-3 more<br />Amazon<br />Apple<br />Barnes & Noble<br />Overdrive<br />Sony<br />Amazon (85%)<br />Overdrive<br />Sony<br />2008<br />2010<br />2012<br />
  63. 63. ebook retailers use different file formats<br />
  64. 64. Two kinds of changes:1. Changes to workflow process2. Additional workflow<br />
  65. 65. ebooks were a by-product of the file out<br />
  66. 66. creating a new workflow;<br />from bookmaking to content delivery<br />
  67. 67. What conversion costs (will vary by kind of publisher/list):<br />Simple Titles: $54.93 <br />Moderate Titles: $96.70 <br />Complex Titles: $180.95Average price<br />per title: $111.00** <br />
  68. 68. What do ebook sales look like(average unit sales per month):<br />Top 10 Titles: 479.6 Units <br /> Top 50 Titles: 235.3 Units <br /> Average for all ISBNs: 13.3<br />(October 2010)<br />
  69. 69. What’s next for ebooks:<br /><ul><li> content management systems
  70. 70. epub 3
  71. 71. bundling
  72. 72. still no good reporting mechanisms
  73. 73. there are new devices every day</li></li></ul><li>[what’s beyond ebooks]<br />
  74. 74. 3 different kinds of digital opportunity<br />e-books<br />apps<br />web-based<br />1.<br />2.<br />3.<br />enhanced e-books<br />communities<br />book <br />publisher<br />content sites<br />developer<br />interactive programs<br />
  75. 75. developing a digital roadmap<br />
  76. 76. some of what we’re seeing…<br />
  77. 77. 1. Vertical focus means we compete harder in fewer categories<br />
  78. 78. developing reader (user)-centric models ~<br />based on key verticals<br />
  79. 79. ?<br />ebook<br />$0.99 - $4.99<br />$$$<br />$19.95<br />$12.99<br />$5.99<br />$4.99<br />Complete Book of Baby Names<br />25,001 Best Baby Names ebook<br />25,001 Best Baby Names MM<br />Baby Name Treasury<br />iPhone<br />apps<br />
  80. 80. 2. greater need for partnership between authors, agents and publishers<br />
  81. 81.
  82. 82.
  83. 83. ebook<br />$0.99 - $4.99<br />$$$<br />$19.99<br />$14.99<br />$12.99<br />$17.99<br />Gruber workbooks<br />Gruber SAT ebook<br />Gruber Word-Master<br />Gruber’s Complete<br />SAT<br />MyMaxScore<br />Gruber Test Prep software<br />iPhone<br />apps<br />
  84. 84. 2. Metadata matters<br />
  85. 85. 3. Digital has cultural implications within your organization <br />
  86. 86. impacts every department<br />
  87. 87. 4. Conceptualizing beyond the physical book<br />
  88. 88. The Book Wheel<br />Print<br />Apps/interactive<br />/software<br />Audiobook<br />RTF<br />Web PDF<br />Book/Content<br />Kindle/Mobi<br />ePub<br />Enhanced/<br />additional media<br />Other/licensing<br />
  89. 89. 3 different kinds of digital opportunity<br />e-books<br />apps<br />web-based<br />1.<br />2.<br />3.<br />enhanced e-books<br />communities<br />book <br />publisher<br />content sites<br />developer<br />interactive programs<br />
  90. 90. Author <br />Publisher <br />Developer<br />
  91. 91. software<br />developer<br />book <br />publisher<br />Software/App customerSoftware retailersPublicity, marketing and advertising that drives software purchasesContent editing for flexible format productUser-Interface and designTechnical programmingDatabase design and programmingPlatform and device portabilityOngoing content updatingOngoing software updatingOngoing consumer support<br />Book or ebook customerBook or ebook retailersPublicity, marketing and advertising that drives book purchasesContent editing for fixed format productDesign and layoutPrinting and warehouse/storage capabilities<br />Content<br />
  92. 92. Let Every Nation Know<br />Apple iBookstore <br />November 2010<br />
  93. 93. iDrakula<br />App • Free, $1.99 <br />Book<br />
  94. 94. Where is the line between a book and an app?<br />
  95. 95. enhanced<br />ebook<br />iPhone app<br />software<br />interactivity<br />
  96. 96. 5. focus on the user/reader & that person’s experience<br />
  97. 97. “You’ve got to start with the customer experience and work back toward the technology — not the other way around.”<br />Steve Jobs <br />May 1997<br />
  98. 98. user interface=<br />experience design<br />
  99. 99.
  100. 100. “We don’t pay for content. <br />We pay for the experience.”<br />Nick Bilton<br />I live in the future and here’s how it works <br />
  101. 101. Digital opens opportunities <br />beyond ebooks<br />Focus on key verticals<br />Metadata matters<br />Digital has cultural implications<br />Publishers can conceptualize books in new ways<br />Focus on user experience<br />
  102. 102. enhanced e-books<br />e-books<br />web-based content<br />the world for book publishers <br />just got a lot BIGGER<br />apps<br />user-generated content<br />communities<br />
  103. 103. It’s not just the book that’s transforming. <br />It’s the book publisher.<br />Digital changes everything.<br />
  104. 104. “We should try to be the parents of our future rather than the offspring of our past”<br />-Miguel de Unamuno (1864-1936)<br /> Spanish essayist, novelist, poet,<br /> playwright, and philosopher <br />
  105. 105. Thank YOU! <br />Email: dominique.raccah@sourcebooks.com Twitter: @draccah<br />LinkedIn Group: Ebooks, Digital Books and Content Publishing Network<br />

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