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ebooks and enhanced ebooks - IDPF Book Expo May 2013

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Enhanced/Illustrated Books: Making it Work, Making it Scale: Despite the rise of tablets, publishers have been struggling to sell highly-designed and illustrated titles in digital form, and are challenged by determining which enhancements add meaningful value for readers and will generate positive ROI. Hear from an innovative independent book publisher about how they are breaking past the text-only barrier and delivering enhanced/illustrated eBooks that work for readers and make economic sense to produce.

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ebooks and enhanced ebooks - IDPF Book Expo May 2013

  1. 1. 6512335908405500006000006500007000002011 2012-9.27%Source: NielsenBookscanTotal US Physical Book Market
  2. 2. US Physical Book: Adult Fiction1629191454691250001500001750002011 2012-10.71%Source: NielsenBookscan
  3. 3. US Physical Adult Non-fiction Sales2670612324112000002250002500002750002011 2012-12.97%Source: NielsenBookscan
  4. 4. What‘s Selling in eBooksAdultNonFic13%AdultFiction85%Kids 1% YA 1%2011AdultNonFic14%AdultFiction80%Kids 2% YA 4%2012
  5. 5. The Problem of Adult Non-FictionDeclining physical book salesNot selling well in ebooksHas led to…real effort against creatingenhanced books with additional content(audio, video, animations, photos, illustrations, graphs, etc.)
  6. 6. Sales are soft…
  7. 7. Shakesperience
  8. 8. The problem of Shakespeare
  9. 9. ―boring‖• ―not even the third of thereading makes sense‖• ―writing or speaking doesn‘tmake sense to peopleanymore‖• ―dont find it very interesting‖• ―really boring‖
  10. 10. the problem of ShakespeareTeachers have told us ―it takesabout 3 weeks to get kids intoShakespeare‖
  11. 11. the problem of ShakespeareCan we make learning, engagingwith, immersing in Shakespeare …easier
  12. 12. ShakesperienceCan we support different learning styles?Visual – Images from great performances set thestageAuditory – Embedded audio from multiple actorsshow you the powerful spectrum of interpretationKinesthetic – You‘re literally interacting with thecontent
  13. 13. Touchable interface =language at your fingertips
  14. 14. ShakesperienceLean forward vs lean back experience
  15. 15. Shakesperience developmentDeveloped our owncontent with world classShakesperean scholarsdeveloping the textStarted with enhanced p-booksiBooksAuthor platformallowed us to create morepowerful experienceAllowed highly favorablepricing—$5.99Rights to additional assetsstill very expensive (bothtime to permission and $)
  16. 16. Shakesperience developmentStarted in iBookstoreDeveloped both forpersonal use andclassroom useAdded VitalSourceplatformSharing of notes inclassroomCross-platform
  17. 17. Some tools beginning to appear(on platforms) &tackling this issue
  18. 18. Some advice…Be graceful andintend theexperience.Tech is an ally but isnot the driver.Think in terms of theexperiencePublishers shouldhave a group (or theknowhow) to buildand scale solutionsthat areimplemented by, andof course partneredwith, deliveryservices.
  19. 19. “You’ve got to start with thecustomer experience and workback toward the technology —not the other way around.”—Steve Jobs, May 1997
  20. 20. What if enhancement started notfrom the content but from thereader/user
  21. 21. Personalization as a form ofenhancement…
  22. 22. Focusing on YOU…(the user/reader)YOUR NAME & FAMILY YOUR IMAGES
  23. 23. Personalization as aform of enhancementYOUR LANGUAGEImmediate access totranslationYOUR NAME & FAMILYPersonalized booksYOUR FRIENDSSocial readingYOUR LOCATIONLocalized titlesYOUR IMAGES (photos, etc.)Scrapbooking 2.0YOUR DATAEducation platforms
  24. 24. Loads of additional content.Glo Bible
  25. 25. • MyGlo: ―personalize your Bible experience withbookmarks, Scripture notes, customizable Biblereading plans and a journal‖• Custom Bible Reading Plans: ―Create your plan, setyour pace and reach your goals with Glo.‖Glo Bible
  26. 26. Beyond the APP…PutMeInTheStory.com sellsprinted personalizedversion of these bestsellingbooks
  27. 27. Creating books to cherishforever …
  28. 28. Great press …As seen in the New YorkTimes: Children‘s BooksStarring Your Own Children―‗Put me in the story, Mom!‘Now you really can.‖—TheChristian Science Monitor
  29. 29. ―I am excited and proud to be adebut author with Sourcebooksnew e-initiative that will offerkids and parents a new way toconnect with a love of reading!‖—Marianne Richmond, November 2012
  30. 30. ―We‘ve been so pleased with the Put Me In The Storybooks that we recommend them to anyone lookingfor the perfect children‘s gift. The books are a truekeepsake that will be treasured in years to come‖
  31. 31. Welcome to Put Me In TheStory, Sesame Workshop! (Feb.2013)
  32. 32. Welcome to Put Me In TheStory, Berenstain Bears! (April, 2013)
  33. 33. photo gift bookssoft launched Q2 2013 withGreg Lang‘s four bestsellingtitles(over 4 million copies sold)
  34. 34. Personalized photo giftbooks: scrapbooking 2.0?
  35. 35. • APP and Print• Bestselling Books – Beloved Stories• Organized and Developing Platform for Brands and Authors• Perfect Gift Platform—self-expression with help• Children‘s and Photo Gift BooksWhy is Put Me in the Story New:
  36. 36. Put Me In The Story–What‘s different:• Collaboration – not everypersonalization is the same• Creating a virtuous circlethat impacts all 3 parts ofthe relationship: theadult, the child and the book• Building a first love ofreading• Building a bridge to what toread next• Creating our own IP
  37. 37. Shift focus from book content …to READERS
  38. 38. 2 approaches toenhanced books• Start with content• What makes sense?• What adds value?• Start with reader• What makes sense?• What adds value?
  39. 39. email: dominique.raccah@sourcebooks.comtwitter: @draccah

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