Facebook Boot Camp


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With over 500 million registered users, Facebook has quickly grown into an amazingly vibrant community with millions of conversations happening simultaneously, and a high percentage of them about products, brands, and companies.

Social media is THE way that people will be communicating in the future. Many colleges have gotten rid of e-mail and switching to a social media-only format of communications. Understand it or be left listening to your Eight Track...

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Facebook Boot Camp

  1. 1. Unlocking the power of Social Media <ul><li>Presented by: Luke Wyckoff </li></ul>
  2. 2. <ul><li>So how much do YOU know about Facebook???? </li></ul>
  3. 3. <ul><ul><li>How many active Facebook users log into the site every day?? </li></ul></ul>A: 12 million B: 145 million C: 175 million D: 789 million
  4. 4. <ul><li>How many pieces of content (web links, news stories, blogs, and photos) are shared weekly on faceboook? </li></ul><ul><li>A: 2 Billion </li></ul><ul><li>B: 5 Billion </li></ul><ul><li>C: 1Billion </li></ul><ul><li>D: 3.5 Billion </li></ul>
  5. 5. <ul><li>How many active facebook users are there worldwide? </li></ul><ul><li>A: 100 million </li></ul><ul><li>B: 400 Million </li></ul><ul><li>C: 80 Million </li></ul><ul><li>D: 800 million </li></ul>
  6. 6. <ul><li>On average, there are _____ status updates posted daily on Facebook. </li></ul><ul><li>A: 40 million </li></ul><ul><li>B: 10 million </li></ul><ul><li>C: 60 million </li></ul><ul><li>D: 20 million </li></ul>
  7. 7. <ul><li>What is the average amount of time an active member (age 18-35) spends on Facebook.... EVERY DAY??? </li></ul><ul><li>A: 2 hours </li></ul><ul><li>B: 55 minutes </li></ul><ul><li>C: 35 minutes </li></ul><ul><li>D: 1.5 hours </li></ul>
  8. 8. <ul><li>How many friends does the average Facebook user have? </li></ul><ul><li>A: 130 </li></ul><ul><li>B: 60 </li></ul><ul><li>C: 110 </li></ul><ul><li>D: 80 </li></ul>
  9. 9. <ul><li>What percentage of Facebook users live outside of the United States? </li></ul><ul><li>A: 20% </li></ul><ul><li>B: 50% </li></ul><ul><li>C: 60% </li></ul><ul><li>D: 70% </li></ul>
  10. 10. <ul><li>The average Facebook user is a member of ____ facebook groups. </li></ul><ul><li>A: 6 </li></ul><ul><li>B: 22 </li></ul><ul><li>C: 12 </li></ul><ul><li>D: 46 </li></ul>
  11. 11. How companies,large and small, are using Facebook facebook <ul><li>To create brand awareness </li></ul><ul><li>Networking </li></ul><ul><li>To gain valuable feedback from customers/employees </li></ul><ul><li>Recruiting purposes </li></ul><ul><li>To establish trust and credibility </li></ul><ul><li>To keep fans updated </li></ul><ul><li>To keeps tabs on the competition </li></ul>
  12. 12. SO WHY IS FACEBOOK SO IMPORTANT????? The value of having a Facebook presence is in the vast network you can create in a few simple steps. A second advantage -- constant contact with your friend/customer base. Human brains cannot manage more than 150 friendships. This is where social networking comes in. Social networking now accounts for 31% of all time spent online in the United States. Social web sites such as Facebook are now the most common home pages for users. More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60 million Facebook users engage with it across these external sites each month More than 700,000 businesses in the US have active pages on Facebook. Purpose-built Facebook pages have created more than 5.3 billion fans!!
  13. 13. The Key to finding new fans <ul><li>Think outside the BOOK </li></ul><ul><ul><li>Utilize other social media outlets besides Facebook. (Linkedin, twitter, youtube) </li></ul></ul><ul><li>It’s not about WHO you know, it’s about who knows YOU!! </li></ul><ul><ul><li>In today’s fast paced world, it’s often difficult and exhausting to keep up with active networking. It’s important to carve your own niche in the social media world and really make a name for yourself; a name that people will know and want to be associated with. </li></ul></ul><ul><li>The old fashioned way </li></ul><ul><ul><li>Word of mouth!!! Ask people to become friends/fans. Not everyone has to be contacted through the internet. </li></ul></ul>
  14. 14. 6 Unusual Ways to keep Your Community Engaged Polling/Reviews Events Engaging Blog Posts Spotlight one of your clients/employees Offer Faceboook only discounts Games
  15. 15. How to integrate applications, fan pages, events, and advertising into your overall strategy <ul><li>Having a company Facebook page allows you to create a presence that looks and behaves like a user profile, and to connect and engage with your customers and amplify your voice to their friends. </li></ul><ul><li>The value of a custom built fan page....... </li></ul><ul><ul><li>Custom Tabs </li></ul></ul><ul><ul><li>Custom Blogs </li></ul></ul><ul><ul><li>Custom pictures and logos </li></ul></ul><ul><ul><li>Make your company HOT!! Add some “WOW factors” </li></ul></ul>
  16. 18. What Not to Do <ul><li>Don’t talk too much </li></ul><ul><li>Don’t post too often </li></ul><ul><li>Avoid strong opinions on any specific subject </li></ul><ul><li>Don’t re-post what others have written </li></ul><ul><li>Don’t give away specific details </li></ul>
  17. 19. Strategy Checklist <ul><li>Set up custom Facebook fan pages </li></ul><ul><li>Create custom tabs unique to the company </li></ul><ul><li>Develop creative content, such as eye-catching pictures and larger logos </li></ul><ul><li>Integrate applications to increase engagement from fans </li></ul><ul><li>Regularly updates fan page to keep the conversation about your company or brand going </li></ul><ul><li>Link your fan page to your other social media outlets </li></ul><ul><li>Set up Linkedin Company/Group/Job Pages </li></ul><ul><li>Set up and manage Twitter account </li></ul><ul><li>Create custom mini-movies for youtube </li></ul><ul><li>Contact and join groups of similar interest </li></ul><ul><li>Post blogs, create forum discussions, and participate in live chats </li></ul><ul><li>Track conversations, review positive and/or negative sentiment for your brand, clients, competitors, and partners across social media channels </li></ul>
  18. 20. How to link Facebook to other Social Media Applications               <ul><li>Social Media is truly a vast labyrinth. It can be hard to navigate and maintain all the different pages/profiles. Here are some tips and tricks to help you effectively manage and link multiple social media outlets..... </li></ul><ul><li>Twitter </li></ul><ul><li>Linkedin </li></ul><ul><li>Youtube </li></ul><ul><li>Tweetdeck </li></ul>
  19. 21. What is Social Gaming!?!?
  20. 22. Social Gaming <ul><li>2009 will be remembered as the year that casual gaming stormed social platforms and changed the way millions of people socialized with friends online. </li></ul><ul><li>Facebook was one of the first companies to recognize social gaming and realized that gaming was quickly becoming one of the most popular category of applications on the site. What appeared to be revolutionary about this new series of games was the turn-based model that was seamlessly integrated into the Facebook experience. </li></ul><ul><li>Facebook’s most popular application installed by users is a Texas Hold’em Poker (played by 11million people) </li></ul><ul><li>Facebook gaming encourages competing against people within your own social network. </li></ul><ul><li>The real emotional driver of social gaming is the fact that you can play against your friends and compare hi-scores within contained networks like Facebook. </li></ul><ul><li>Social games have spured hundreds of millions of dollars in venture investments, and some of the highest engagement numbers that online entertainment has ever seen. Social gaming is impacting businesses across the media landscape. </li></ul><ul><li>It is estimated that the US virtual goods market will reach $1.6 billion by the end of 2010, and that social gaming market will contribute $835 million of that total this year. </li></ul>
  21. 23. Benefits of having a social media presence <ul><li>Constant contact with clients and employees </li></ul><ul><li>Allows you to create relationships and establish trust </li></ul><ul><li>Gain valuable feedback </li></ul><ul><li>Give recruiters and HR representatives a competitive edge in locating and engaging the best candidates available </li></ul><ul><li>Expand brand awareness across the web </li></ul>
  22. 24. Important Questions to ask Yourself How accessible is your company on the web? How useful/relevant is the displayed information to viewers? What is the overall portrayal of of your company on the web? How effective is your company at enabling relationships over the internet? How effective is your company at facilitating feedback over the internet? What are your social media“WOW factors”??
  23. 25. THANK YOU!! H H