Content strategy + UX design != complexity
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Wojtek AleksanderFollow
May. 28, 2018•0 likes•715 views
Content strategy + UX design != complexity
May. 28, 2018•0 likes•715 views
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Slides for the presentation I gave at international Soap! 2018 content conference. It highlights how strategic approach to product content positively affects KPIs. What can content people bring to the table to support speed (development, work, collaboration, users, support), consistency, clarity, and in effect quality. This all translates to money - saved or earned.
Wojtek AleksanderFollow
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Content strategy + UX design != complexity
- 1. +Content strategy UX design Wojciech Aleksander | Soap! 2018 != complexity
- 8. Wojciech Aleksander Image sources: Misc Magazine, and UXPin
- 9. Wojciech Aleksander Find the right words
- 14. Wojciech Aleksander Go to hell the UX writer
- 15. Wojciech Aleksander Keep on writing
- 16. Wojciech Aleksander Voice and tone quality, consistency, clarity Source: Shopify’s Polaris design system
- 17. Wojciech Aleksander Style guide speed, consistency, quality Salesforce Lightning and Shopify Polaris design systems
- 18. Wojciech Aleksander Product dictionary speed, consistency, quality
- 19. Wojciech Aleksander Houston, we have a pattern
- 21. Wojciech Aleksander Content models speed, consistency, quality
- 22. Wojciech Aleksander Pattern library speed, consistency, qualityOperation successful, confirmation for users Scheme: Noun + passive verb. Changes saved List added Contact deleted Operation failed, information for users Failed to... Failed to delete contacts System didn’t get required data Failed to fetch... Failed to fetch Formsite settings Fromatting No full stop at the end No articles (a, the) Never use successful or success in growlers confirming successful operation.
- 24. Wojciech Aleksander Corporate culture speed, quality, $$$ Image source: Pexel
- 27. Thank you! @inherentq uContentowani /in/waleksander Thank you Unsplash uploaders for the photos I used as backgrounds: Birte Liu, Danis Lou, Joushua Ness, and Ricardo Viana. The hitchhiker photo taken from: solanotempest.net