What's New in Association Publishing

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Combating information overload and finding new/better ways to cut through the noise and clutter that exists today is a challenge for every membership organization. In this presentation, Naylor provides results from the 2013 Association Adviser Communications Benchmarking Report, along with three areas that trade and professional associations should be paying attention to for building a more effective communications program. For more information, contact Dana Plotke @dplotke@naylor.com

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What's New in Association Publishing

  1. 1. Mark Migliore, PublisherDana Plotke, Marketing ManagerWhats New in Association Publishing
  2. 2. TOPICS FOR DISCUSSION• 2013 Association CommunicationsBenchmarking Report• Why Video Needs to be on Your Radar• Digital and Mobile, Mobile, Mobile• Content 360
  3. 3. • Followed up on key takeaways from the morecomprehensive 2011/2012 study• Nearly 400 senior trade and professionalassociation leaders across a variety ofmarket segments participated• 99% completion rate2013 ASSOCIATION COMMUNICATIONSBENCHMARKING REPORT
  4. 4. 2013 ASSOCIATION COMMUNICATIONSBENCHMARKING REPORT
  5. 5. 2013 ASSOCIATION COMMUNICATIONSBENCHMARKING REPORT
  6. 6. 2013 ASSOCIATION COMMUNICATIONSBENCHMARKING REPORTA recent articlewe published on"burnout" wasone of the mostpopular of 2012in AssociationAdviser eNews
  7. 7. 2013 ASSOCIATION COMMUNICATIONSBENCHMARKING REPORT
  8. 8. 2013 ASSOCIATION COMMUNICATIONSBENCHMARKING REPORT
  9. 9. On average,associationsare engagingwith members8.9 times permonth viasocial media2013 ASSOCIATION COMMUNICATIONSBENCHMARKING REPORT
  10. 10. RISING ABOVE THE CLUTTERWITH VIDEOVIDEO
  11. 11. RISING ABOVE THE CLUTTERWITH VIDEO40 BILLION
  12. 12. #1 VIDEO PLATFORM
  13. 13. #2 CONTENT STRATEGY
  14. 14. MEMBERUPDATESCONFERENCERECAPSSPECIALTYCHANNELSSPONSOREDCONTENT#3 MONETIZATION
  15. 15. KEY CONSIDERATIONS WITHVIDEO
  16. 16. DIGITAL STRATEGY
  17. 17. WHAT IS YOUR DIGITALSTRATEGY?2017
  18. 18. WHAT IS YOUR DIGITALSTRATEGY?5 TIPS• Keep subject lines short• Limit data-heavy tables and largepictures.• Keep the content short and link tomore info.• Use large fonts for links to maketapping easier for readers.• Use a single column layout.
  19. 19. CONTENT 360
  20. 20. INTEGRATING PRINT,ONLINE & EVENTS
  21. 21. Mark Migliore, PublisherDana Plotke, Marketing ManagerWhats New in Association Publishing

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