2. WHO AM I?
HOW DID WE GET HERE?
Image copyright Vizify.com
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3. Image copyright Vizify.com
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4. ‚A crummy
commercial!‛
FOCUS ON PROVIDING
VALUE OVER ADVERTISING
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5. ‚A crummy commercial!‛
FOCUS ON PROVIDING VALUE OVER ADVERTISING
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6. ‚Isn’t that great? What a great lamp!‛ / ‚I don’t know…‛
THE VALUE OF A REWARD IS IN THE EYE OF THE BEHOLDER
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7. ‚Isn’t that great? What a great lamp!‛ / ‚I don’t know…‛
THE VALUE OF A REWARD IS IN THE EYE OF THE BEHOLDER
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8. ‚I triple-dog dare you!‛
CHALLENGE ASSUMPTIONS
ABOUT EFFECTIVENESS
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9. ‚I triple-dog dare you!‛
CHALLENGE ASSUMPTIONS ABOUT EFFECTIVENESS
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10. ‚Only I didn’t say ‘Fudge.’‛
FOLLOW SOCIAL
CONVENTION WHEN
COMMUNICATING
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11. ‚Only I didn’t say ‘Fudge.’‛
FOLLOW SOCIAL CONVENTION WHEN COMMUNICATING
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12. ‚Show mommy how the piggies eat!‛
FIND A WAY TO GIVE
PEOPLE WHAT
THEY WANT
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13. ‚Show mommy how the piggies eat!‛
FIND A WAY TO GIVE PEOPLE WHAT THEY WANT
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14. ‚Something happened, a fuse
blew and I went out of my skull.‛
A BULLY CAN FALL GIVEN THE RIGHT CIRCUMSTANCES
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15. ‚Something happened, a fuse blew and I went out of my skull.‛
A BULLY CAN FALL GIVEN THE RIGHT CIRCUMSTANCES
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16. ‚You look like a deranged
Easter Bunny!‛
YOUR EFFORT WILL NOT
ALWAYS BE
WELL-RECEIVED
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17. ‚You look like a deranged Easter Bunny!‛
YOUR EFFORT WILL NOT ALWAYS BE WELL-RECEIVED
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18. ‚I had one when I was eight years old…‛
COMMUNICATE ACROSS MULTIPLE CHANNELS TO
REACH YOUR GOALS
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19. ‚I had one when I was eight years old…‛
COMMUNICATE ACROSS MULTIPLE CHANNELS TO REACH YOUR GOALS
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20. You have questions?
STAY IN TOUCH, I MAY HAVE ANSWERS!