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About



                                       David Horne
                           Product 1

                                       www.davidhorneis.com


                                       www.davidhorne.me

                                           #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Don’t forget the foundation




                                         #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Start with cornerstones




                                       #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
4 Cornerstones of
                         Long-Term Social
                          Product 1


                         Media Success
                                      #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
4 Cornerstones

                         1. Work
                         2. Knowledge
                         3. Product 1 People
                            Right
                         4. Passion


                                               #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Work




                                 Do the
                           Product 1




                                  work #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Work


                         Takes persistent
                         and consistent
                           Product 1


                         effort
                                       #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Work


                         Are you productive
                         or busy?
                           Product 1




                                       #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Work


                         Busy: aimless and
                         not tied to your
                         goals
                                    #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Work


                         Productive: tied to
                         your goals and adds
                         value
                                    #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Knowledge




                          Get your
                          learn on   #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Knowledge


                         Attend events
                         Read books & blogs
                         Associate
                                     #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Knowledge


                         Learn by Doing



                                     #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Knowledge


                         Get started and
                         take lots of notes


                                     #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Right People



                               You don’t
                                 need
                               everyone
                                        #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Right People


                         ...just the right ones



                                        #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Right People


                         Go where they are

                         Ask & Listen
                                        #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Passion




                              It’s the
                               Magic
                                   #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Passion


                         Fuel
                         Enthusiasm
                         Appetite
                                      #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Passion


                         Empowers
                         Take Risks
                         Create New
                                      #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Your Turn




                                     #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Thanks



                                       David Horne
                           Product 1

                                       www.davidhorneis.com


                                       www.davidhorne.me

                                           #theBAMwkrp @_davidhorne_
Thursday, May 31, 2012

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4 Cornerstones of Long-Term Social Media Success

  • 1. About David Horne Product 1 www.davidhorneis.com www.davidhorne.me #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 2. Don’t forget the foundation #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 4. Start with cornerstones #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 5. 4 Cornerstones of Long-Term Social Product 1 Media Success #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 6. 4 Cornerstones 1. Work 2. Knowledge 3. Product 1 People Right 4. Passion #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 7. Work Do the Product 1 work #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 8. Work Takes persistent and consistent Product 1 effort #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 9. Work Are you productive or busy? Product 1 #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 10. Work Busy: aimless and not tied to your goals #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 11. Work Productive: tied to your goals and adds value #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 12. Knowledge Get your learn on #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 13. Knowledge Attend events Read books & blogs Associate #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 14. Knowledge Learn by Doing #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 15. Knowledge Get started and take lots of notes #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 16. Right People You don’t need everyone #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 17. Right People ...just the right ones #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 18. Right People Go where they are Ask & Listen #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 19. Passion It’s the Magic #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 20. Passion Fuel Enthusiasm Appetite #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 21. Passion Empowers Take Risks Create New #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 22. Your Turn #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012
  • 23. Thanks David Horne Product 1 www.davidhorneis.com www.davidhorne.me #theBAMwkrp @_davidhorne_ Thursday, May 31, 2012

Editor's Notes

  1. \n
  2. Long-Term success in anything, business or social media, starts with a good foundation\nWe can talk tools and tactics all day, but those don’t mean anything without a solid base. \n
  3. You are smart marketers. You are figuring out how social media fits into your business. To make sure your efforts last we need to lay cornerstones\n
  4. Let’s talk about the cornerstones and building a foundation on rock\n
  5. \n
  6. The four cornerstones are WKRP. Remember the show?\n
  7. We must do the work. Be Active\n
  8. Give persistent and consistent effort.\n
  9. There is a difference between being busy or being productive\n
  10. Business is aimless. It isn’t tied to any goals. It is very easy to be busy and not accomplish anything.\n
  11. Productive work is tied to your goals and adds value\n
  12. Knowledge is the second cornerstone. \n
  13. Associate with people you respect in the industry and attend events. Read books and blogs on the areas that interest you. \n
  14. Above all else, learn by doing. This is where you really acquire knowledge on what to do. \n
  15. Take notes. A lot of people forget to document what they are learning\n
  16. Remember you don’t need everyone\n
  17. you are looking for the right ones\n
  18. Listen and go where your audience is. Ask them where they are social. \n
  19. The final cornerstone is passion. It is the magic\n
  20. Passion is intangible, It is the fuel, enthusiasm, and appetite.\n
  21. Passion empowers people. It is infectious.\n
  22. You are ready to launch. These cornerstones will build your foundation on rock instead of sound \n
  23. Thank you. Question\ndavidhorneis.com\n