Our Aim Today <ul><li>To explore factors affecting online navigation processes </li></ul><ul><li>To develop a model for network navigation </li></ul><ul><li>To explore the implications of network navigation for communication on the web and in other interactive media </li></ul>
Factor affecting online navigation processes 1. technical means (software, hardware, connectivity quality); 2. autonomy of use (location of access, freedom to use the medium for one's preferred activities); 3. use patterns (types of uses of the Internet); 4. social support networks (availability of others one can turn to for assistance with use, size of networks to encourage use); and, 5. skill (one's ability to use the medium effectively). P. DiMaggio and E. Hargittai, 2001. "From the 'digital divide' to 'digital inequality': Studying Internet use as penetration increases," Princeton University Center for Arts and Cultural Policy Studies, Working Paper Series number 15.
Looking for content Words people use in search engines http://www.google.com/press/intl-zeitgeist.html#uk Many types of Search Engines http://searchenginewatch.com/showPage.html?page=links In RSS http://www.bloglines.com/toplinks
Additional References Second Level Digital Divide http://www.firstmonday.org/issues/issue7_4/hargittai/ The Importance of RSS http://particletree.com/features/the-importance-of-rss
Seminar This section will highlight how people use the Internet to find information and consider the implications for marketing. Specific objectives are: 1. To understand the structure of the WWW 2. To understand how consumers can find information on the WWW 3. To assess the implications of these issues for communicating via the Internet
Search strategies are complex students demonstrated three approaches for locating information on the Internet, seven methods for constructing search strings, and four techniques for recovering from unsuccessful search attempts. http://baywood.metapress.com/(nc5wko45iyvuno45tegh51ng)/app/home/contribution.asp?referrer=parent&backto=issue,7,9;journal,19,132;linkingpublicationresults,1:300321,1