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Financial Public Relations Case Study


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Financial Public Relations Case Study

  1. 1. Financial Public RelationsLooking Inside <br />David Phillips<br />
  2. 2. Research a large organisation (NB not a PR consultancy) in the public, private or not-for-profit sectors in order to learn how the organisation manages and structures its public relations activities.<br />The name of the department (ie corporate communications, marketing, or public relations) and job title of head of department<br />The number of people in the department, their roles and reporting structure<br />The use of external consultancies, if any<br />The balance of internal and external communications<br />
  3. 3. Your Task Today<br />Prepare a handout (presentation slides and/or a written report) for the tutor and each member of class.<br />Example:<br /><br />Who is in charge/a member of:<br />Press Office<br />CSR<br />Investor Relations<br />Brand/Marcoms<br />What can we find out about Rowan Pearman and Ian Wright, <br />Does this say something about the role of PR today?<br />Who is Jones and Palmer and what do they do?<br />
  4. 4. Some companies you might consider<br />Tesco<br />Guardian Media Group<br />Centica<br />UK Coal<br />ASOS<br />