Domains of PR Practice David Phillips 2008
Learning Outcomes <ul><li>There is a wide range of PR practice and many specialists in the PR profession </li></ul><ul><li...
Range of PR practice <ul><li>Many and diverse publics taken from the Excellence Model </li></ul><ul><li>A wide range of gr...
Affective Publics <ul><li>Organisations come in many forms </li></ul><ul><li>Many groups influence organisations </li></ul...
Influences on organisations <ul><li>Its constitution </li></ul><ul><li>Organisations are different </li></ul><ul><li>Many ...
Why organisations like to be influences <ul><li>To be effective organisations need information </li></ul><ul><li>Good deci...
How practitioners help <ul><li>The practitioners will plan the campaign </li></ul><ul><li>There will be objectives, a stra...
Resources <ul><li>Tench, R. & Yeomans, L. (2006)  Exploring Public Relations  Prentice Hall </li></ul><ul><li>Freeman, R.E...
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Domains Of Pr Practice

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Domains Of Pr Practice

  1. 1. Domains of PR Practice David Phillips 2008
  2. 2. Learning Outcomes <ul><li>There is a wide range of PR practice and many specialists in the PR profession </li></ul><ul><li>In Pr it is important to be aware of the wide range of publics that influence relationships </li></ul><ul><li>Practitioners need an understanding of how organisations are constituted and make decisions </li></ul><ul><li>Organisations depend on influences to make good decisions </li></ul><ul><li>A wide range of techniques and tactics can be used but have to be properly planned </li></ul><ul><li>There is a wide range of expertise available to the practitioner. </li></ul>
  3. 3. Range of PR practice <ul><li>Many and diverse publics taken from the Excellence Model </li></ul><ul><li>A wide range of groups taken from the Stakeholder model </li></ul><ul><li>Many types of PR practice with specific expertise </li></ul>
  4. 4. Affective Publics <ul><li>Organisations come in many forms </li></ul><ul><li>Many groups influence organisations </li></ul><ul><li>New dimension because of the internet </li></ul>
  5. 5. Influences on organisations <ul><li>Its constitution </li></ul><ul><li>Organisations are different </li></ul><ul><li>Many different types of organisations </li></ul><ul><li>Decision making varies between organisations </li></ul><ul><li>In influencing decisions there is a need for transparency </li></ul>
  6. 6. Why organisations like to be influences <ul><li>To be effective organisations need information </li></ul><ul><li>Good decisions will come from direct information and from considered information from third parties and internal and external experts. </li></ul><ul><li>Organisations welcome influence to help make better decisions. </li></ul>
  7. 7. How practitioners help <ul><li>The practitioners will plan the campaign </li></ul><ul><li>There will be objectives, a strategy and a variety of tactics that may be employed </li></ul><ul><li>Decisions will be made about one and two step influence. </li></ul><ul><li>There are often occasions when specialist help is requires and because of the wide range of PR domains there are specialists who cane help </li></ul>
  8. 8. Resources <ul><li>Tench, R. & Yeomans, L. (2006) Exploring Public Relations Prentice Hall </li></ul><ul><li>Freeman, R.E., & Reed, D.L. 1983. “Stockholders and stakeholders: A new perspective on corporate governance.” California Management Review, Vol. 25 No.3, pp.83-94. </li></ul><ul><li>Freeman, R. E. & McVea, J. 2001. “A Stakeholder Approach to Strategic Management” Darden Business School Working Paper No. 01-02 </li></ul><ul><li>Freeman, R. E. & McVea, J. 2001. “A Stakeholder Approach to Strategic Management” Darden Business School Working Paper No. 01-02 </li></ul><ul><li>Phillips, D. http://www.netreputation.co.uk/managementclarity/domians_of_pr_practice.pdf accessed 2009 . </li></ul><ul><li>Grunig, J, E. & Hunt, T (1984). Managing Public Relations. Fort Worth, TX: Harcourt Brace. </li></ul><ul><li>Phillips, D & Young, P. (2009) Online Public Relations Kogan Page London </li></ul><ul><li>McMillan, E. (2002) 'Considering organisation structure and design from a Complexity Paradigm Perspective' in Frizzelle, G. and Richards, H. (eds.) Tackling industrial complexity: the ideas that make a difference. Institute of Manufacturing, University of Cambridge. </li></ul><ul><li>Havens, J.C. & Holtz, S (2008) Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand . Jossey-Bass </li></ul>

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