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Agenda
12:20   Welkom & Introductie
        Arjan Pomper (CEO Aegis Media) & Brian Hirman (CEO isobar Netherlands)

12:30 ...
Social Media
Supercharging Word of Mouth
1. Markets are conversations
6. The Internet is enabling
   conversations
   among human beings that
   were simply not possible in
   the era of mass ...
14. Corporations do not speak
   in the same voice as
   these new networked
   conversations.
   To their intended online...
15. In just a few more years,
   the current homogenized
   “voicequot; of business —
   the sound of mission
   statement...
17. Companies that assume
   online markets
   are the same markets
   that used to watch their ads
   on television
   ar...
25. Companies need to come
   down
   from their Ivory Towers
   and talk to the people
   with whom they hope to
   creat...
“To find something comparable, you have to go back 500 years to
the printing press, the birth of mass media ... Technology...
Web 2.0



• De buzzwords
  User generated content, social networks, wiki’s, folksonomie, grassroot media,
  web 2.0



• ...
Kenmerken


• Conversation
• Cooperation
                                             Consumer
• User generated content   ...
Democratisering van Media


• Democratisering van media: “iedereen met een
  computer en internet kan in potentie broadcas...
Flickr
Hyper connected consumer

• Email, Instant Messenger, Skype
• Social Networking
  Myspace, Hyves, Linkedin, Sugababes, Fac...
Collectieve Intelligentie


• James Surowiecki: “Wisdom of crowds”
• Wiki’s
   wikipedia, IgoUgo

• Social bookmarking (fo...
Consumer Control




     “The deer now have guns”
Social Networks
Sampling in social communities
Stimuleert “Word of mouth” in community
“Word of mouth” in community
david.wolff@isobar.net
Social Media Dw Wo M Seminar Isobar 28112007
Social Media Dw Wo M Seminar Isobar 28112007
Social Media Dw Wo M Seminar Isobar 28112007
Social Media Dw Wo M Seminar Isobar 28112007
Social Media Dw Wo M Seminar Isobar 28112007
Social Media Dw Wo M Seminar Isobar 28112007
Social Media Dw Wo M Seminar Isobar 28112007
Social Media Dw Wo M Seminar Isobar 28112007
Social Media Dw Wo M Seminar Isobar 28112007
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Social Media Dw Wo M Seminar Isobar 28112007

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Social Media Dw Wo M Seminar Isobar 28112007

  1. 1. Agenda 12:20 Welkom & Introductie Arjan Pomper (CEO Aegis Media) & Brian Hirman (CEO isobar Netherlands) 12:30 Social Media: Supercharging Word of Mouth David Wolff (isobar) 12:50 The Momentum Effect: How Word of Mouth Marketing Builds Consumer Adoption and Evangelism Andrew Strickman (ammo marketing) 13:45 Workshop: interactieve sessie (fictieve case Samsung S85) 14:30 Terugkoppelingen workshop 14:45 Afsluiting
  2. 2. Social Media Supercharging Word of Mouth
  3. 3. 1. Markets are conversations
  4. 4. 6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
  5. 5. 14. Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.
  6. 6. 15. In just a few more years, the current homogenized “voicequot; of business — the sound of mission statements and brochures — will seem as contrived and artificial as the language of the 18th century French court.
  7. 7. 17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
  8. 8. 25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.
  9. 9. “To find something comparable, you have to go back 500 years to the printing press, the birth of mass media ... Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control”
  10. 10. Web 2.0 • De buzzwords User generated content, social networks, wiki’s, folksonomie, grassroot media, web 2.0 • De successtories Myspace, Hyves, Youtube, Flickr, Wikipedia, Digg, • De user generated content revolution: “..the web is going social..”
  11. 11. Kenmerken • Conversation • Cooperation Consumer • User generated content Empowerment • Collective intelligence • De consument, onderlinge verbindingen en sociale interactie staan centraal binnen web 2.0
  12. 12. Democratisering van Media • Democratisering van media: “iedereen met een computer en internet kan in potentie broadcasten en een miljoenenpubliek bereiken” • Bottom-up , grassroot media Consumentgedreven mediakanalen zijn in staat om belangrijke discussies en informatie op de agenda te zetten
  13. 13. Flickr
  14. 14. Hyper connected consumer • Email, Instant Messenger, Skype • Social Networking Myspace, Hyves, Linkedin, Sugababes, Facebook • RSS (really simple syndication) = content abonnement • “…Word of Mouth just has been supercharged…”
  15. 15. Collectieve Intelligentie • James Surowiecki: “Wisdom of crowds” • Wiki’s wikipedia, IgoUgo • Social bookmarking (folksonomy, tagging) del.icio.us, flickr, • Social Search Google base, Swicki, del.icio.us • hyper connected consumer: aggregatie van gedeelde informatie global brain
  16. 16. Consumer Control “The deer now have guns”
  17. 17. Social Networks
  18. 18. Sampling in social communities
  19. 19. Stimuleert “Word of mouth” in community
  20. 20. “Word of mouth” in community
  21. 21. david.wolff@isobar.net

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