Introduction• Pantaloon Retail (India) Limited, is a large Indian retailer, part of the Future Group.• Operates in multiple retail formats in both, value and lifestyle, segments of the Indian consumer market.• Kishore Biyani, (MD & CEO)• Headquartered in Mumbai.• The company has over 1,000 stores across 71 cities in India and employs over 35,000 people.• As of 2010, it was the countrys largest listed retailer by market capitalization and revenue.
Marketing MixProduct • E-commerce: Pantaloon’s website Futurebazaar.com has revolutionized the e-commerce business in India. • It offers a wide range of products at affordable prices.Price • Pantaloons India has brought a whole new revolution when it comes to pricing strategies. • which is evident through the success of its Big Bazaar and Food Bazaar outlets.Place • The company operates over 12 million square feet of retail space, has over 1000 stores across 71 cities in India and 65 rural cities with taking over Aadhar.Promotion • They use magazines, newspapers, television, radios, internet etc for promoting the brand. They have joint ventures and alliances with many companies to promote the brand. • Seasonal Discounts, Sales Discounts during Festivals are offered to attract consumers.
Retail Location• Pantaloons has established its presence with stores not just in the metros, but also in smaller towns. Zirakpur, Punjab
Site Location• The major cities where the stores of Pantaloons India are located include Delhi, Mumbai, Pune, Ahmedabad, Bangalore, Kolkata, Hyderabad and many more.
Supply Chain Management• Pantaloon supply chain management involves planning, merchandizing sourcing, standardization, vendor management, production, logistics, quality control, control replacement.• Pantaloon supply chain management provides us flexibility to adapt to changing patterns in consumer behavior and Pantaloon ability.
Customer Relationship Management• They encourage repeat customer visits through their unique offers and special sale days.• Future Group has taken the whole concept of customer loyalty to the next level by joining hands with PAYBACK.• PAYBACK is India’s largest and one of Europe’s most successful multi-partner loyalty programs.• With PAYBACK, customers can shop, save and get rewarded.• This program enables consumers to collect millions of points across online and offline partners – with just a single card.
Merchandise Assortment• Category managers look at sales and margins of each brand in a category.• The whole idea of category is to create products across length and breadth of a category at different price points, fabrics, design, shape, seasons, colour and size.
Product Offerings Man’s Wear Ladies Wear Kid’s Wear Accessories• John Miller • Honey • Chalk • Cosmetics &• JM Sports • Akkriti • Bare 7214 Fragrances• Bare Denim • Annabelle • Lilliput • Jewellery• Rig • Mix & Match • Blue Sky• Ajile • Ajile (Sunglasses and Watches)• Lombard • Rig• All • Rangmanch• Mytee• Bare Leisure
Store LayoutPantaloons follows a free form store layout. No particular format is followed anything is placedanywhere but strategically. Ground Level First Level Second Level• Ladies Formal • Spring (Designer wear for men • Men’s Occasion’s Wear• Ladies Denim • and women)Ladies Formal • Men’s Formal• Cosmetics and Fragrances • Ladies Ethnic • Men’s Ethnic• Fine Jewellery • Night ware and Lingerie • Denim Wear• Blue Sky (Sunglasses and • Kids Wear • Men’s Casuals Watches) • Infant Necessities • Active Wear , Sporting Goods• Fashion Accessories • Toys • Teen Boys• Customer Service Desk • Footwear • Men’s Washroom • Ladies Wash Room • Drinking Water • Drinking Water
Exterior Store Design• The exterior appearance of a store silently announces what customers can expect inside.• Good exterior visual merchandising attracts attention, creates interest and invites the customer into the business.
Interior Store Design• Flooring and Ceiling • Graphics & Sing ages• Lighting • Music• Store Security • Colour & Fragrance