Adver&sing+Media+Kit+0+2012
Why$is$targe,ng$the$Hispanic$market$in$the$US$so$important?                  Sources from U.S. Census Bureau and Packaged ...
$Alcance$Media$GroupWho+we+are:•   Digital+Marke&ng+Company+connec&ng+    brands+with+the+Hispanic+Market+in+the+US+    an...
Our$Solu,ons Hispanic+Display+Network:• Desktop:+728x90,+300x250,+160x600+(CPM)     • Flash     • Rich*Media     • Social•...
Advanced$Targe,ngWe+are+able+to+target+your+audience+more+specifically+via+Google+DoubleClick+and+LiveRail+(video)+through+...
DisplayF$Country$of$Origin
DisplayF$Spanish$Dominant
DisplayF$English$Dominant/BiFCultural
Mobile
Mobile$   Mobile+Display:  • High+CTR  • No+Banner+Compe&&on  • Not+yet+a+Saturated+    Environment  • Good+Ad+Size/+Page+...
Video   Hispanic+Video:  • Hispanics+overindex+(263%)+as+viewers/      content+creators+on+  •   In0Stream:+Pre0Roll,+Mid0...
Adver,sing$Partners                      Top+Adver&sers:                       Top+Agencies:
Publishers
Alcance$Media$Group•   Has+cost0effec&ve+reach.•   Works+with+premium+and+longtail+publishers.•   Customizes+solu&ons+for+o...
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Media kit

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Media kit

  1. 1. Adver&sing+Media+Kit+0+2012
  2. 2. Why$is$targe,ng$the$Hispanic$market$in$the$US$so$important? Sources from U.S. Census Bureau and Packaged Facts Marketing Research
  3. 3. $Alcance$Media$GroupWho+we+are:• Digital+Marke&ng+Company+connec&ng+ brands+with+the+Hispanic+Market+in+the+US+ and+LATAM• Almost+700+Premium+and+Long+Tail+Sites:+U.S.+ and+Interna&onal• Cost+Effec&ve+Reach+to+the+Hispanic+Market Working+with+us:• Client+Reten&on• Experience+with+Top+Brands:++Brand+Safe+ Environment• Head+to+Head+the+best+preforming+solu&on
  4. 4. Our$Solu,ons Hispanic+Display+Network:• Desktop:+728x90,+300x250,+160x600+(CPM) • Flash • Rich*Media • Social• Mobile:+320x50 • iPhone • Android• Video • In5Stream:*Pre5Roll,*Mid5Roll,*Post5Roll • In5Banner*(300x250) Other+Services: • Search+Engine+Marke&ng+(SEM) • Transla&on/+Trans0Crea&on • Email
  5. 5. Advanced$Targe,ngWe+are+able+to+target+your+audience+more+specifically+via+Google+DoubleClick+and+LiveRail+(video)+through+the+following: Hispanic+Channels: Demographic:$age,$ country$of$origin,$gender• News/Media• Business/+Finance• Lifestyle/+Entertainment• Health/+Beauty• Sports/+Automo&ve Geographic:$zip$code$to$country• Shopping/+Travel• Food/+paren&ng• Da&ng/+Gaming• Tech Language:$Spanish,$English,$ Bilingual
  6. 6. DisplayF$Country$of$Origin
  7. 7. DisplayF$Spanish$Dominant
  8. 8. DisplayF$English$Dominant/BiFCultural
  9. 9. Mobile
  10. 10. Mobile$ Mobile+Display: • High+CTR • No+Banner+Compe&&on • Not+yet+a+Saturated+ Environment • Good+Ad+Size/+Page+ Ra&o
  11. 11. Video Hispanic+Video: • Hispanics+overindex+(263%)+as+viewers/ content+creators+on+ • In0Stream:+Pre0Roll,+Mid0Roll,+Post0Roll • In0Banner+(300x250)+ • Very+High+CTR • High+View+Comple&on+Rate
  12. 12. Adver,sing$Partners Top+Adver&sers: Top+Agencies:
  13. 13. Publishers
  14. 14. Alcance$Media$Group• Has+cost0effec&ve+reach.• Works+with+premium+and+longtail+publishers.• Customizes+solu&ons+for+our+adver&sers.• Is+a+fast0moving,+no0red0tape+type+of+ company.• Is+head+to+head,+the+best+performing+ solu&on.

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