Boi language card promotion

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Boi language card promotion

  1. 1. Promotional Language Skills Offer for BOI Customers
  2. 2. Language Skills for Secondary Schools <ul><li>There are 300,000 secondary school kids in Ireland studying a language </li></ul><ul><li>Many are struggling to speak languages </li></ul><ul><li>There are excellent materials to help kids and parents to speak a language </li></ul><ul><li>Quality language materials are expensive </li></ul><ul><li>We can offer a substantial discount on language skills material if offered to a closed-group of customers </li></ul>
  3. 3. 815,000 1,713,000 501,000 231,000 Language learning in Ireland Language Learning potential <ul><li>300,000 secondary school language students . </li></ul><ul><li>1.7 million Irish to Spain </li></ul><ul><li>815,000 Irish to France </li></ul><ul><li>501,000 Irish to Italy </li></ul><ul><li>231,000 Irish to Germany </li></ul><ul><li>Primary level + 3rd level. </li></ul><ul><li>Business Customers </li></ul><ul><li>English as a foreign language ( 11.2% of population non-Irish). </li></ul>Irish Travel 2007
  4. 4. The BOI Language Card
  5. 7. How it works <ul><li>Bank of Ireland distribute the BOI Language card to student customers; secondary and 3 rd Level </li></ul><ul><li>Each card has a unique reference number </li></ul><ul><li>Language Cards cost about 3 – 4c each to produce </li></ul><ul><li>Each language card will entitle holders to a €30 discount if they enter code no. </li></ul><ul><li>Students/Parents can order online or over the phone </li></ul><ul><li>Language courses will be shipped directly to customers </li></ul>
  6. 8. <ul><li>Hodder Education is the No. 1 publisher of language learning in the UK </li></ul><ul><li>65 Languages </li></ul><ul><li>Brands include Chambers Dictionaries, Teach Yourself & Michel Thomas </li></ul><ul><li>More publishers to be added </li></ul>Our publishing partner
  7. 9. 95% Yes! Research Language Skills = Travel ! What Customers Say Would a Languages Skills Programme be a Good Idea? What Customers Say Rank your # 1 Preferences? Computers for Schools Housewares Languages Skills Travel Sports Promotions Computers for Schools 46% Housewares 26% Languages Skills 13% Travel 13% Sports Promotions 2%
  8. 10. What Customers Say Research Who in your family would use the language course? Myself My son / daughter Other family 34% 32%
  9. 11. <ul><li>A Differentiator from competitors </li></ul><ul><li>Builds Brand Loyalty </li></ul><ul><li>Adds value for customers </li></ul><ul><li>Word of Mouth </li></ul><ul><li>Association with education and customer aspirations </li></ul>Everyone Wins Client Benefits to Client, Customer & Publisher Customer <ul><li>More value from BOI </li></ul><ul><li>Another great reason to bank with BOI </li></ul><ul><li>Brand means not just every day great value, service and quality, but is aiding education and personal development </li></ul>Publishers <ul><li>Increase Sales </li></ul><ul><li>Marketing channel enables the special price & protects existing channels </li></ul><ul><li>Opens new channel </li></ul><ul><li>Develops their brand </li></ul><ul><li>Access to valuable communication portfolio </li></ul>
  10. 12. Daniel O' Mahony Business Development Manager Make a Difference Ltd [email_address] +353-61-516401 www.makeadifference.ie

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