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Marketing
VOICEIS CRUCIAL FOR YOUR COMPANY'S SUCCESS
Why Having a Consistent
"Keeping a consistent
company voice across all
online platforms will greatly
increase your chances of
having an powerful f...
Your company's success heavily relies on your ability
to create and sustain a consistent, effective
marketing voice. Throu...
YOUR
MARKETING
VOICE SHOULD
MAKE YOU
UNIQUE
derekpalizay.com
Your voice is not so much in ‘what you
say’ but how you say it…
Your marketing voice should be different
in a way that mak...
"People don’t always remember what
you say or even what you do, but they
always remember how you made them
feel."
S H A N ...
YOUR
MARKETING
VOICE CAN HELP
BUILD TRUST
AND FAMILIARITY
derekpalizay.com
People trust what they know or are
familiar with. Having a consistent voice
across all of your digital platforms will
give...
O n t h e o t h e r e n d , h a v i n g a n i n c o n s i s t e n t
v o i c e a c r o s s y o u r m a r k e t i n g p l a ...
YOUR
MARKETING
VOICE IS THE
PEOPLE BEHIND
YOUR BRAND
derekpalizay.com
When you think of a
brand what comes to
mind??? Statistically,
most humans will recall a
logo, color scheme, a
mascot or e...
Your brand's voice
becomes its personality
and face. This adds the
“human element” to
your brand and makes
you relate-able...
80% of consumers say "authenticity of
content" is the most influential factor in
their decision to become a follower of a
...
Derek Palizay & Associates
WE CAN HELP
YOUR MARKETING VOICE
SHINE!
Written by: Ross Grismer
Director of Social Marketing
P...
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Why Having a Consistent Marketing Voice is Crucial for Your Company's Success

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Your marketing voice becomes the face of your brand, and ultimately, the single factor that determines whether you simply have visitors or customers to your site.

Learning how to craft, perfect and maintain a consistent marketing voice will make or break your business.

Published in: Marketing
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Why Having a Consistent Marketing Voice is Crucial for Your Company's Success

  1. 1. Marketing VOICEIS CRUCIAL FOR YOUR COMPANY'S SUCCESS Why Having a Consistent
  2. 2. "Keeping a consistent company voice across all online platforms will greatly increase your chances of having an powerful first impression with a new prospective customer." -ROSS GRISMER, DIRECTOR OF SOCIAL MARKETING
  3. 3. Your company's success heavily relies on your ability to create and sustain a consistent, effective marketing voice. Throughout a buyer's journey, there will be many touch points with your brand, and inconsistency in your message is a quick way to scare off new customers. Let’s take a look at how you can master your marketing voice.
  4. 4. YOUR MARKETING VOICE SHOULD MAKE YOU UNIQUE derekpalizay.com
  5. 5. Your voice is not so much in ‘what you say’ but how you say it… Your marketing voice should be different in a way that makes you distinctive and memorable, this will help motivate your customer to want to get to know you more. It’s not just about showing that you care, but more specifically, that you can help them achieve their goal. If you can show you are not only knowledgeable, but also unique, you’ll be leaps and bounds ahead of your competition.
  6. 6. "People don’t always remember what you say or even what you do, but they always remember how you made them feel." S H A N N O N L . A L D E R
  7. 7. YOUR MARKETING VOICE CAN HELP BUILD TRUST AND FAMILIARITY derekpalizay.com
  8. 8. People trust what they know or are familiar with. Having a consistent voice across all of your digital platforms will give your brand the traction it needs to be a welcoming, familiar voice to your customers. Be a friend and use a friendly attitude and voice within your content marketing efforts, this will make your company's voice more inviting. Tip: The reader should be able to recognize your work over time as your marketing voice becomes more congruent. That's the power of consistency!
  9. 9. O n t h e o t h e r e n d , h a v i n g a n i n c o n s i s t e n t v o i c e a c r o s s y o u r m a r k e t i n g p l a t f o r m s c a n l e a d y o u r v i s i t o r s t o f e e l c o n f u s e d o r e v e n m i s l e d . T h i s m a y c a u s e t h e m t o q u e s t i o n w h e t h e r y o u ’ r e g e n u i n e o r s i n c e r e , a n d u l t i m a t e l y d r i v e t h e m a w a y f r o m y o u r b r a n d T h u s , c o n s i s t e n c y c a n m e a n t h e d i f f e r e n c e b e t w e e n a v i s i t o r a n d a l e a d .
  10. 10. YOUR MARKETING VOICE IS THE PEOPLE BEHIND YOUR BRAND derekpalizay.com
  11. 11. When you think of a brand what comes to mind??? Statistically, most humans will recall a logo, color scheme, a mascot or even a font or other visual cue. This is representative of a company’s brand identity. HOWEVER...
  12. 12. Your brand's voice becomes its personality and face. This adds the “human element” to your brand and makes you relate-able. Your voice will give you an incredible opportunity to display your passion and drive.
  13. 13. 80% of consumers say "authenticity of content" is the most influential factor in their decision to become a follower of a brand. S a l e s f o r c e , P a r d o t
  14. 14. Derek Palizay & Associates WE CAN HELP YOUR MARKETING VOICE SHINE! Written by: Ross Grismer Director of Social Marketing Presented by : Derek Palizay FOR A FREE CONSULTATION VISIT: DEREKPALIZAY.COM

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