David Pakman
@pakman
dp@venrock.com
Tech-enabled Disruption
Where are we now?
Real-time
Social is Everywhere
Brands adapting to social - The Rising Consumer Voice
From Pages to People
Appification
• Mobile content consumption overtaking PC/larger screens!
• Atomic unit of content getting smaller!
• Content is on-deman...
The internet is a global community, overwhelmingly so
What’s Coming?
Edge Manufacturing
Mass Customization
Sensor Proliferation
Context-Aware Devices and Applications
Guided knowledge available to all
What has happened to analog incumbents 

as they attempt to make the digital transition?
Unbundling
Effects of Unbundling
• Bundles artificially raise total dollar spend in a
market !

• Internet reduces content to its least...
So, What Is Higher Ed?

• Is it content or distribution? !
• Is it bundled content that will unbundle?
Many Bundles in Higher Ed

•

Services!

•

Research + Teaching!

•

Curriculum bundling towards a major/degree!

•

Schol...
• As the forces of unbundling take
aim at these traditional packages,
there is always a loser.!

• Businesses built on the...
Libraries

• Predominantly aggregation and distribution?!
• In an unbundled world, distribution changes!
• Content discove...
Publishers
• Ultimately, where is their greatest value?!
• Aggregation?!
• Editorial selection?!
• Marketing?!
• Conferrin...
Observations
• The internet allows users to be publishers: 

bi-directional.!

• In academia, the user is often the contri...
Authority
•

!

• Today, societies are the curators and anoint the
reviewer!

• Online, we see Influencers conferring autho...
• Watch user behavior!
• Incumbents are suing 

(Aereo and broadcasters, NYTimes and
Business Insider)!

• Upstarts are ga...
Reasonable Predictions?
• Some education will unbundle!
• Physical attendance not a requirement for a
complete education!
...
Sustainable Scholarship Keynote - David Pakman - Will The Internet Unbundle Higher Education Too?
Sustainable Scholarship Keynote - David Pakman - Will The Internet Unbundle Higher Education Too?
Upcoming SlideShare
Loading in …5
×

Sustainable Scholarship Keynote - David Pakman - Will The Internet Unbundle Higher Education Too?

8,551 views

Published on

  • Be the first to comment

  • Be the first to like this

Sustainable Scholarship Keynote - David Pakman - Will The Internet Unbundle Higher Education Too?

  1. 1. David Pakman @pakman dp@venrock.com
  2. 2. Tech-enabled Disruption
  3. 3. Where are we now?
  4. 4. Real-time
  5. 5. Social is Everywhere
  6. 6. Brands adapting to social - The Rising Consumer Voice
  7. 7. From Pages to People
  8. 8. Appification
  9. 9. • Mobile content consumption overtaking PC/larger screens! • Atomic unit of content getting smaller! • Content is on-demand, on my device, on my terms.
  10. 10. The internet is a global community, overwhelmingly so
  11. 11. What’s Coming?
  12. 12. Edge Manufacturing
  13. 13. Mass Customization
  14. 14. Sensor Proliferation
  15. 15. Context-Aware Devices and Applications
  16. 16. Guided knowledge available to all
  17. 17. What has happened to analog incumbents 
 as they attempt to make the digital transition?
  18. 18. Unbundling
  19. 19. Effects of Unbundling • Bundles artificially raise total dollar spend in a market ! • Internet reduces content to its least-frictional atomic unit, challenging traditional bundlers.! • Digital markets are smaller than analog markets! • Challenges cost structure of incumbents — innovators dilemma surfaces
  20. 20. So, What Is Higher Ed? • Is it content or distribution? ! • Is it bundled content that will unbundle?
  21. 21. Many Bundles in Higher Ed • Services! • Research + Teaching! • Curriculum bundling towards a major/degree! • Scholarly journals
  22. 22. • As the forces of unbundling take aim at these traditional packages, there is always a loser.! • Businesses built on the assumption of bundle economics have a very hard time finding an economic model to support their legacy cost structure
  23. 23. Libraries • Predominantly aggregation and distribution?! • In an unbundled world, distribution changes! • Content discovery shifting to users/social! • How best serve host organization’s mission?
  24. 24. Publishers • Ultimately, where is their greatest value?! • Aggregation?! • Editorial selection?! • Marketing?! • Conferring authority?! • New aggregators are the social platforms, not the publishers! • The internet was built to route around congestion. Artificial scarcity looks like congestion.! • Can they deliver world-class experiences to meet consumer expectations?
  25. 25. Observations • The internet allows users to be publishers: 
 bi-directional.! • In academia, the user is often the contributor! • For major topics, distribution/marketing is helpful! • For niche topics, the scholars are connected
  26. 26. Authority • ! • Today, societies are the curators and anoint the reviewer! • Online, we see Influencers conferring authority by distributing their content ! • Can an online community endow credibility on scholarly research?
  27. 27. • Watch user behavior! • Incumbents are suing 
 (Aereo and broadcasters, NYTimes and Business Insider)! • Upstarts are gaining users, routing around incumbents
  28. 28. Reasonable Predictions? • Some education will unbundle! • Physical attendance not a requirement for a complete education! • Traditional publishers will experience unbundling! • Fundamental changes to role of library - are they the trusted broker of data?! • Peer communities will bestow authority on creators

×