Grassroots Marketing


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Grassroots Marketing (aka- Guerilla Marketing) is a creative way for business owners and marketing managers to effectively and inexpensively market their businesses. Some of the information in the presentation include: marketing plan, marketing calendar, websites, blog/blogging, email marketing, social media, diy seo (search engine optimization), grassroots selling and other ideas related to your grassroots marketing arsenal. Enjoy!

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  • Gist – Jon Felton
  • Grassroots Marketing

    1. 1. Grassroots Marketing<br />Get dirty.<br />
    2. 2. Think of what a “shade tree mechanic” is to a trained technician<br />Study smart and follow people with information<br />Take matters in your own hands<br />Trial & error – learn from it<br />NO ONE cares more about your business than YOU!<br />Grassroots Marketing (GRM)<br />
    3. 3. GRM Sections<br />Marketing Plan<br />Marketing Calendar<br />Grassroots Basics<br />Web Presence<br />Do-it-yourself SEO<br />Social Media<br />Grassroots Selling<br />Grassroots Marketing Aresenal<br />
    4. 4. Sections<br />Situation Analysis<br />Target Market<br />Unique Selling Proposition<br />Positioning Statement<br />Marketing Objectives<br />Marketing Mix<br />Budget<br />Implementation Schedule<br />Want the 59 Minute Marketing plan? Email<br />Marketing Plan<br />
    5. 5. Are there holidays you can market around?<br />Are there busy seasons?<br />Do you need to look at certain days/weeks during a month?<br />Marketing Calendar<br />
    6. 6. Testing and Measuring – find a way<br />“Go Deacs!” example<br />Negotiate Advertising – squeeze Public Relations<br />Grassroots PR - start building relationships <br />ie- Follow @kennybeckwxii on Twitter<br />Have a list of your top media outlets<br />Utilize ALL your resources<br />People, money, customer base, bartering, etc.<br />Spend money on things you can’t do well but will make a big impact, ie-marketing materials<br />Grassroots Basics<br />
    7. 7. Website<br />Blog – RSS feed to email<br />Email Marketing –<br />Wordpress – Blogs/Plug-ins, lower cost<br />Themes – lots of development, low cost, modify for less<br />Social Integration – tweetme, links to social space<br />Grassroots Web Presence<br />
    8. 8. Brick and Mortar – Google Maps, Yahoo local, Bing local<br />Yelp! – local reviews<br />Superpages – free listing<br />Google Analytics – FREE for any website<br />Focus on content<br />Reciprocal links<br />Do some research – Google Keyword Tool<br />Online Press Releases <br />DIY Search Engine Optimization<br />
    9. 9. Which ones do you like?<br />How much time do you have?<br />WHERE are your customer/prospects? Flowtown<br />What are they saying Gist<br />New form of communication<br />New form of RESEARCH<br />You Tube tutorials or other knowledge sharing<br />Slideshare presentation sharing<br />Grassroots Social Media<br />
    10. 10. 30 second pitch +60 second pitch<br />List of references in hand at all times<br />Retaggr profile on business cards<br />Personalized presentation <br />PRINT OUT Linkedin with recommendations<br />Research with Gist before you meet face-to-face<br />*INTEGRATE these new technologies into your selling process.<br />Grassroots Selling<br />
    11. 11. Public speaking<br />Personal notes<br />List building<br />Treating those lists differently<br />Signage – inside & out<br />Effective marketing materials<br />Personalized emails<br />Email signature w/ logo<br />Email Automation<br />RSS Feeds<br />Podcasting or videos<br />Communicate value<br />Communicate USP<br />Phone # in website description<br />Grassroots Marketing Aresenal<br /><ul><li>Link sharing with other websites
    12. 12. Free seminars
    13. 13. Write articles
    14. 14. Employee demeanor
    15. 15. Sales stories
    16. 16. Professional titles
    17. 17. A sense of urgency for clients
    18. 18. Satisfied customers
    19. 19. Surveys
    20. 20. Spying on your competition
    21. 21. Professional nametag
    22. 22. Community involvement w/ target
    23. 23. Hours/days of Operation</li></li></ul><li>Please fill out the form to let me know how Ican help further.<br />Contact: <br />David Phillips<br />Marketing Advocate<br />336.413.6154<br /><br />Follow up & Questions<br />