Prsa 07 08 09

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Presentation for PRSA Colorado. July 8, 2009.

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Prsa 07 08 09

  1. 1. Social Media Update Doyle Albee President/New Media Practice Director Metzger Associates
  2. 2. 2
  3. 3. Trends: Social Bookmarking 3
  4. 4. Trends: Social Bookmarking 4
  5. 5. 30 5
  6. 6. www.delicious.com/ doyleablee/07 08 09 30 5
  7. 7. Trends: Social Media Releases
  8. 8. Trends: Social Media Releases What makes a release “social?”
  9. 9. Trends: Social Media Releases What makes a release “social?” • Features Social Media ingredients:
  10. 10. Trends: Social Media Releases What makes a release “social?” • Features Social Media ingredients: • Links to bookmarking networks
  11. 11. Trends: Social Media Releases What makes a release “social?” • Features Social Media ingredients: • Links to bookmarking networks • Contextual tags
  12. 12. Trends: Social Media Releases What makes a release “social?” • Features Social Media ingredients: • Links to bookmarking networks • Contextual tags • Ability to track and host conversations
  13. 13. Trends: Social Media Releases What makes a release “social?” • Features Social Media ingredients: • Links to bookmarking networks • Contextual tags • Ability to track and host conversations • Ability to discover them within social networks
  14. 14. Elements of an SMR 7
  15. 15. Elements of an SMR • Headline 7
  16. 16. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) 7
  17. 17. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote 7
  18. 18. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio 7
  19. 19. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images 7
  20. 20. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both 7
  21. 21. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) 7
  22. 22. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) 7
  23. 23. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) • Share on Twitter, Jaikue, Pownce or Tumblr 7
  24. 24. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) • Share on Twitter, Jaikue, Pownce or Tumblr • Bookmarks 7
  25. 25. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) • Share on Twitter, Jaikue, Pownce or Tumblr • Bookmarks • Relevant links 7
  26. 26. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) • Share on Twitter, Jaikue, Pownce or Tumblr • Bookmarks • Relevant links • Digg, Reddit, and other relevant news aggregators and communities. 7
  27. 27. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) • Share on Twitter, Jaikue, Pownce or Tumblr • Bookmarks • Relevant links • Digg, Reddit, and other relevant news aggregators and communities. • Comments - Maybe also include a link to a hosted network on Ning or even a discussion forum on Tangler or Google Groups 7
  28. 28. PitchEngine
  29. 29. PitchEngine What is PitchEngine
  30. 30. PitchEngine What is PitchEngine
  31. 31. PitchEngine What is PitchEngine • A new approach to reach your audiences
  32. 32. PitchEngine What is PitchEngine • A new approach to reach your audiences • A free alternative to offings from PR Newswire, BusinessWire or MarketWire
  33. 33. PitchEngine What is PitchEngine • A new approach to reach your audiences • A free alternative to offings from PR Newswire, BusinessWire or MarketWire • An excellent way to both speak directly to your audience and boost SEO
  34. 34. PitchEngine Example 9
  35. 35. PitchEngine Result 10
  36. 36. Trends 11
  37. 37. Trends The “new media” market is maturing 11
  38. 38. Trends The “new media” market is maturing • Facebook is 5 years old and has 200 million members. 100 million log on every day! 11
  39. 39. Trends The “new media” market is maturing • Facebook is 5 years old and has 200 million members. 100 million log on every day! • LinkedIn is becoming a mainstream tool with more than 135 million users spanning 170 industries. A new user joins every second 11
  40. 40. Trends The “new media” market is maturing • Facebook is 5 years old and has 200 million members. 100 million log on every day! • LinkedIn is becoming a mainstream tool with more than 135 million users spanning 170 industries. A new user joins every second • Twitter, the fastest growing, has 16 million+ users 11
  41. 41. “The Obama Generation” 12
  42. 42. “The Obama Generation” • Always had the President as their Facebook friend 12
  43. 43. “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember 12
  44. 44. “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember • Their President has always addressed them on Saturday mornings on YouTube 12
  45. 45. “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember • Their President has always addressed them on Saturday mornings on YouTube • They have always been connected to their friends to discuss topics and join causes in social networks 12
  46. 46. “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember • Their President has always addressed them on Saturday mornings on YouTube • They have always been connected to their friends to discuss topics and join causes in social networks • Blackberrys are the new scepter of power, and a status symbol 12
  47. 47. “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember • Their President has always addressed them on Saturday mornings on YouTube • They have always been connected to their friends to discuss topics and join causes in social networks • Blackberrys are the new scepter of power, and a status symbol • During this administration, Whitehouse.gov will transform from a destination site to a place where constituents will have two-way conversations with peers and the administration 12
  48. 48. Trends 13
  49. 49. Trends 14
  50. 50. Trends 15
  51. 51. Trends Online video will grow and grow and grow 15
  52. 52. Trends 16
  53. 53. Trends 20 17
  54. 54. Trends • YouTube accounted for more traffic in 2007 than the entire Internet in 2000 20 17
  55. 55. Trends • YouTube accounted for more traffic in 2007 than the entire Internet in 2000 • Tina Fey’s acceptance speech at the Emmys for 30 Rock listed all the places you could watch the show -- “on NBC- TV” came last 20 17
  56. 56. Trends • YouTube accounted for more traffic in 2007 than the entire Internet in 2000 • Tina Fey’s acceptance speech at the Emmys for 30 Rock listed all the places you could watch the show -- “on NBC- TV” came last • Gary Vaynerchuk’s Wine Library TV gets more than 50,000 downloads every day and has landed him on major talk shows 20 17
  57. 57. Trends 18
  58. 58. Trends 19
  59. 59. Trends 20
  60. 60. Trends 10 21
  61. 61. Trends: Simplot Case Study 22
  62. 62. Trends: Simplot Case Study Successful brands/companies will not have “a Facebook page,” they will have a complete online brand management strategy. Spud Bros. has: 22
  63. 63. Trends: Simplot Case Study Successful brands/companies will not have “a Facebook page,” they will have a complete online brand management strategy. Spud Bros. has: • Facebook 22
  64. 64. Trends: Simplot Case Study Successful brands/companies will not have “a Facebook page,” they will have a complete online brand management strategy. Spud Bros. has: • Facebook • Blog 22
  65. 65. Trends: Simplot Case Study Successful brands/companies will not have “a Facebook page,” they will have a complete online brand management strategy. Spud Bros. has: • Facebook • Blog • Twitter 22
  66. 66. Trends: Simplot Case Study Successful brands/companies will not have “a Facebook page,” they will have a complete online brand management strategy. Spud Bros. has: • Facebook • Blog • Twitter • Cable Advertising with Twitter/SMS Overlay 22
  67. 67. 23
  68. 68. 30 24
  69. 69. Visit Me Online: 30 24
  70. 70. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee 30 24
  71. 71. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com 30 24
  72. 72. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com ‣ LinkedIn: http://www.linkedin.com/in/doylealbee 30 24
  73. 73. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com ‣ LinkedIn: http://www.linkedin.com/in/doylealbee ‣ Facebook: http://www.facebook.com/doyle.albee 30 24
  74. 74. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com ‣ LinkedIn: http://www.linkedin.com/in/doylealbee ‣ Facebook: http://www.facebook.com/doyle.albee ‣ Delicious: http://www.delicious.com/doylealbee 30 24
  75. 75. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com ‣ LinkedIn: http://www.linkedin.com/in/doylealbee ‣ Facebook: http://www.facebook.com/doyle.albee ‣ Delicious: http://www.delicious.com/doylealbee ‣ www.doylealbee.com 30 24

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