eDMO Our proposal for Greek's strategic tourism marketing.

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Our proposal for a centralized eRepository with mobile clients on Greek's strategic tourism marketing.

Published in: Travel, Technology, Business

eDMO Our proposal for Greek's strategic tourism marketing.

  1. 1. eDMO & Tourism Info DB Yiannis Doxaras Niobium Labs, @docaras Panagiotis Papadopoulos 6pna.com, @panosjee
  2. 2. problem short seasonal tourism all inclusive and local communities absence of strategic branding lack of centralized marketing travelers statistics digital content in the form of deliverables without use
  3. 3. extrapolation smartphone more than conventional phone >50% {admob nov 2009} smartphone browsing 45% from broadband networks {admob nov 2009} 49% of travelers consult a destination management system before they choose their vacation place {WTO study 2009} social media and web 2.0 is the dominant trend in travel industry (vertical sales!) people would need location and context aware services as well as advanced indoor positioning services.
  4. 4. extrapolation Strategic planning for summer of 2011 where smartphone more than conventional phone >50% {admob nov 2009} the majority of foreign travelers will own a smartphone browsing 45% from broadband networks {admob nov smartphone 2009} 49% of travelers consult a destination management system before they choose their vacation place {WTO study 2009} social media and web 2.0 is the dominant trend in travel industry (vertical sales!) people would need location and context aware services as well as advanced indoor positioning services.
  5. 5. idea
  6. 6. idea centralized content management and distribution system to multiple consumers both mobile and web!
  7. 7. idea multilingual, tempo-spatial data, ontologies and social tagging centralized content management and distribution system to multiple consumers both mobile and web!
  8. 8. idea multilingual, tempo-spatial data, ontologies and social tagging centralized content management and distribution system to multiple consumers both mobile and web! wikipedia like editing from local and central authorities
  9. 9. architecture GNTO Server Mobile Server reporting and mapping server
  10. 10. architecture GNTO Server Mobile Server XML reporting and mapping server
  11. 11. architecture GNTO Server white labeled GNTO Client Reports Mobile Server data/tiles XML reporting and mapping server
  12. 12. architecture GNTO Server white labeled GNTO Client Reports Mobile Server data/tiles XML adm add inis ven trate reporting and ue white labeled GNTO mapping server Museum Client
  13. 13. architecture 3rd Party GNTO Server white labeled GNTO Development Client Reports Mobile Server data/tiles XML adm add inis ven trate reporting and ue white labeled GNTO mapping server Museum Client
  14. 14. architecture 3rd Party GNTO Server white labeled GNTO Development Client Reports Mobile Server data/tiles XML adm add inis ven trate reporting and ue white labeled GNTO mapping server Museum Client
  15. 15. architecture 3rd Party GNTO Server white labeled GNTO Development Client Reports Mobile Server data/tiles XML adm add inis ven trate reporting and ue white labeled GNTO mapping server Museum Client
  16. 16. architecture 3rd Party GNTO Server white labeled GNTO Development Client Reports Mobile Server data/tiles XML adm add inis ven trate reporting and ue white labeled GNTO mapping server Museum Client
  17. 17. architecture 3rd Party GNTO Server white labeled GNTO Development Client Reports Mobile Server data/tiles XML adm add inis ven trate reporting and ue white labeled GNTO mapping server Museum Client XML/JSON OPEN API
  18. 18. information distribution GNTO Server ARML Layar & Twitter API KMZ/ json/xml Junaio & GeoRSS KML services Wikitude* Augmented Google Twitter Mashups Reality Earth/Street Mobile Web
  19. 19. example #1
  20. 20. example #1
  21. 21. example #1
  22. 22. example #1
  23. 23. example #2
  24. 24. example #2
  25. 25. example #2 signal strength mappings for indoor positioning (museums, archeological sites)
  26. 26. example #2 signal strength mappings for indoor positioning (museums, archeological sites)
  27. 27. example #3
  28. 28. example #3
  29. 29. example #3 thematic touring trekking
  30. 30. example #3 thematic touring trekking
  31. 31. example #3 thematic touring trekking thematic touring all Byzantine Museums of Macedonia
  32. 32. feasibility more than 20 rack mounted servers at GNTO and infosoc datacenter too much digitized material with poor online presence and absence of taxonomies open source software for content management and spatial data handling scalable ready platform, since content is delivered via API numerous PhD’s and master thesis to be delivered on the data of the central repository
  33. 33. benefits engage all inclusive travelers to leave hotel premises and explore the mainland. expanding the tourism period perform centralized strategic marketing and branding deliver high quality content with videos, images, articles, routes, festivals, events, fairs travel planning with personalized tour creation strategic marketing with travel packages and daily programs targeted to each traveler profile offline view without roaming huge costs experience sharing when user is mostly engaged - at the point- and facebook twitter sharing
  34. 34. social sharing 3G/ GPRS/ WIFI 3G/ GPRS/ WIFI xo Infrastructure 3G/ GPRS/ WIFI 3G/ GPRS/ WIFI
  35. 35. social sharing yelp 3G/ GPRS/ WIFI 3G/ GPRS/ WIFI xo Infrastructure 3G/ GPRS/ WIFI 3G/ GPRS/ WIFI
  36. 36. social sharing yelp 3G/ GPRS/ WIFI 3G/ la GPRS/ al WIFI xo w go Infrastructure 3G/ GPRS/ WIFI 3G/ GPRS/ WIFI
  37. 37. social sharing yelp 3G/ GPRS/ WIFI 3G/ la GPRS/ al WIFI xo w go Infrastructure buzz 3G/ GPRS/ WIFI 3G/ GPRS/ WIFI
  38. 38. social sharing yelp 3G/ GPRS/ WIFI 3G/ la GPRS/ al WIFI xo w go Infrastructure buzz 3G/ GPRS/ WIFI 3G/ 4SQ GPRS/ WIFI
  39. 39. geoanalytics 1D Data • business intelligence algorithms • buffered networks for spatial statistical aggregation
  40. 40. geoanalytics 1D Data network buffering integration with 1. your charging API’s 2. with your ArcGIS Server • business intelligence algorithms • buffered networks for spatial statistical aggregation
  41. 41. geoanalytics 1D Data network buffering integration with 1. your charging API’s 2. with your ArcGIS Server • business intelligence algorithms • buffered networks for geoanalytics spatial statistical aggregation
  42. 42. mobile
  43. 43. demo
  44. 44. Thank You Q&A

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