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Tutti pazzi per il gelato

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Tutti pazzi per il gelato

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Tutti pazzi per il gelato

  1. 1. 1 Quando si mangia il gelato, in quali momenti dell’anno? 5 ALIMENTI ABBINATI AL GELATO UNA VOLTA AL MESE 2-3 VOLTE AL MESE 1-2 VOLTE A SETTIMANA 3-4 VOLTE A SETTIMANA 11%10% 36% 16%20% 8% 1% 10% 50% 4% 14% 25% 18% 10% 38% 27% QUASI TUTTI I GIORNI GLIITALIANIEILGELATO A COLAZIONE O A METÀ MATTINA COME SOSTITUTO DEL PRANZO COME DESSERT A FINE PRANZO COME MERENDA DEL POMERIGGIO COME SOSTITUTO DELLA CENA COME DESSERT A FINE CENA IN SERATA DA SOLO/A IN COPPIA IN FAMIGLIA CON GLI AMICI CREME AL LIQUOREFRUTTA CAFFÈ GUARNITURE SPEZIE ALTRI ALIMENTICREMA SPALMABILE AL CIOCCOLATO 30% 17% 5% 5% 1% 1% NESSUN ALIMENTO 39%7% INDAGINE DOXA giugno 2018 2 Frequenza con cui si mangia il gelato nei mesi estivi 37% 35% 21% 8% SOLO IN ESTATE PRIMAVERA/ESTATE TUTTO L’ANNO NON CONSUMATORI 3 Momenti della giornata in cui si preferisce mangiare il gelato 4 Con chi si preferisce mangiare il gelato? IL 63%, QUASI 2 ITALIANI SU 3, LO CONSUMA ALMENO UNA VOLTA ALLA SETTIMANA
  2. 2. 6 Dove si preferisce mangiare il gelato confezionato? 9 Il più grande vantaggio del gelato confezionato AL BAR/FUORI CASA 27% AL RISTORANTE 1% A CASA PROPRIA 56% CONO BARATTOLINO/VASCHETTA BISCOTTO COPPETTA STECCO GHIACCIOLO 41% 22% 13% 12% 11% 5% MARCA INGREDIENTI ETICHETTA PREZZO FORMATO CONFEZIONI EVENTUALI GADGET 39% 34% 16% 11% 5% 2% GLIITALIANIEILGELATO POSSO CONTROLLARE GLI INGREDIENTI DALL’ETICHETTA È SICURO DAL PUNTO DI VISTA IGIENICO E CONTROLLATO SO ESATTAMENTE LE CALORIE CHE ASSUMO HA GRANDI DOTI NUTRITIVE ED ENERGETICHE È PRODOTTO CON INGREDIENTI SANI E DI QUALITÀ NESSUNO DI QUESTI 29% 10% 18% 35% 3% 5% NEI PRIMI 12 MESI DA UNO A DUE ANNI OLTRE I DUE ANNI I FIGLI NON CONSUMANO GELATO CONFEZIONATO 14% 31% 48% 7% 10 Gelato confezionato ai propri figli: a quanti anni? 7 Tipi di gelato confezionato preferiti 8 Driver di scelta del gelato confezionato INDAGINE DOXA giugno 2018 GLIITALIANIEILGELATO

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