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LinkedIn Follower ecosystem

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LinkedIn Follower ecosystem

  1. 1. Recruiting SolutionsFollower Ecosystem
  2. 2. Your Followers: A valuable pool of talent Engaged talent Long-term Brand evangelists pool relationships 71% 64% 61% of members are interested in of followers would follow of members are more likely to updates on job opportunities companies “indefinitely” share information as a result from companies they follow of following a company
  3. 3. Tap into the power of the Follower ecosystem  Engage and build relationships  Grow your talent community  Establish your careers hub on LinkedIn
  4. 4. Engage and build relationshipsDeliver regular updates to your followers’ network update streams NEW 1 2
  5. 5. Grow your talent communityAdd followers by targeting the right types of professionals On LinkedIn… …and Off LinkedIn Grow Your Career by Following: XYZ.CO Ed Franklin xyzCo XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! xyzCo Grow Your Career by Following: XYZ.CO XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more!
  6. 6. Establish a Career PageBuild your careers hub on LinkedIn 63% Of LinkedIn members expect companies to have a presence on LinkedIn
  7. 7. Measure your impactDetailed follower analytics NEW Track company Segment update followers on engagement targetable metrics dimensions Track new follower acquisition
  8. 8. New feature: Targeted Updates 8
  9. 9. Messaging additional metrics
  10. 10. Updates from people we know are more engagingWhat a follower sees: 0.81% Avg Follower EngagementWhat followers’ networks see: 1.06% Avg Followers’ Networks’ Engagement
  11. 11. Amplify the message Community of engaged, like-minded professionals noise message receptivity 322 8.6M+ Potential Reach 26 K Average Connections +30% Followers’ networks have 30% higher engagement rates than followers 11
  12. 12. Appendix
  13. 13. Follower Ecosystem Grow Your Career by Following: XYZ.CO Ed Franklin xyzCo XYZ.CO Cecile, get the latest on XYZ.CO xyzCo Jobs, News & more! Grow Your Career by Following: XYZ.CO XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! Acquire Followers Post Updates to Followers Analyze & Optimize Drive Engagement
  14. 14. Best Practices for Updates Information members want to receive1 New job openings at the company 71% Relevant news articles and insights 68% New project or initiative 61% Insights for Updates2 Employee’s have 70% higher engagement rates than non- Groups Followers are in 3x more groups than non-followers employees, and they evangelize your message 70% of followers reached by a Less is 50 characters or less drives typical update are reached within the first 48 hours More 28% higher engagement 1 LinkedIn Follower Report, US, January 2012 2 LinkedIn internal data, global, January 2012
  15. 15. How does the plug-in work? 1 Not Following or Not logged in LinkedIn Member LinkedIn Member Non- Member + Logged in + Not Logged In 2 Following & logged in Prompted to One click Option to join sign in prior Follow LinkedIn to Following (without (opens new (without leaving site) window) leaving site)
  16. 16. How to implement? https://developer.linkedin.com/
  17. 17. Recruiters are seeing value from status updates todayDon’t be the last to take advantage…

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