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Value Proposition Worksheet (3)

STEP 1: Identify the Value Proposition Question:

STEP 2: Identify 5-10 Potential Claims ...
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Value propostion-worksheet

  1. 1. Value Proposition Worksheet (3) STEP 1: Identify the Value Proposition Question: STEP 2: Identify 5-10 Potential Claims of Value: Rank Potential Claims of Value Appeal (1-5) STEP 3: Rate the Appeal and Exclusivity for Each Claim (in table above) STEP 4: Identify 2-3 Evidentials for the Top Claim(s) of Value (from table above) Claim #1 Evidentials: 1. 2. Claim #2 Evidentials: 1. 2. Claim #3 Evidentials: 1. 2. STEP 5: Craft a Clear Argument Integrating the Top Claim(s) of Value with Supporting Evidentials Exclusivity (1-5)

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