Communications cluster ppt 6.01


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Communications cluster ppt 6.01

  1. 1. Two Critical Reasons Why Enterprises Need To Reconsider Their Communications Strategies & Tactics … And How To Start The Effort.
  2. 2. 1. The Communications Revolution May Be Even More Real Than You Think. <ul><li>Just look at the news. </li></ul>Tools that did not exist a decade ago are toppling governments … … creating new markets … … and new competitors … … changing the way your customers shop… … the way your employees work … … how investors decide to buy or sell your stock. <ul><li>IT’S ALL AROUND US: </li></ul><ul><li>More Information </li></ul><ul><li>From more sources </li></ul><ul><li>And more distribution channels </li></ul><ul><li>Competing for the attention of your targets </li></ul>
  3. 3. 2. In This Environment, Your Communications Program Is No Longer Collateral: It Is Integral To Your Success. <ul><li>You have to be very deliberate about: </li></ul><ul><li>What you say … </li></ul><ul><li>How you say it … </li></ul><ul><li>Where you say it … </li></ul><ul><li>And what others are saying about you. </li></ul>
  4. 4. The C-Suite Dilemma <ul><li>How do you manage so much dynamic change that exerts so much influence? </li></ul>
  5. 5. Start By Asking Questions <ul><li>Who are your targets? </li></ul><ul><li>What is the status of your infrastructure? </li></ul><ul><li>How successful is your messaging? </li></ul>
  6. 6. To Communicate Effectively: <ul><li>When you ask : “ Who are our targets? ” you should be able to identify them with precision – the more precision, the greater the ability to reach them </li></ul><ul><li>When you ask : “ What is the status of our infrastructure? ” you are basically asking whether you have the resources in place to do the job that needs to be done </li></ul><ul><li>When you ask : “ Does our messaging resonate? ” you are asking the key question: “ Are we achieving our goals? ” </li></ul>
  7. 7. Do You Want Some Help Asking and/or Answering The Critical Communications Questions? <ul><li>Nuuko experts can work singly or as part of a collegial team to help you understand your communications needs, priorities, and strategic and tactical alternatives </li></ul><ul><li>Each Nuuko expert has worked at the most senior levels to address critical communications challenges </li></ul><ul><li>Nuuko experts offer: </li></ul><ul><ul><li>Non-templated thinking </li></ul></ul><ul><ul><li>Quick responsiveness; short time-to-understanding </li></ul></ul><ul><ul><li>Total involvement; no work is delegated down </li></ul></ul><ul><ul><li>Highly competitive fees </li></ul></ul>
  8. 8. Experts Such As … <ul><li>Deirdre Skolfield … 15 years investor relations at senior levels for a wide range of tech and high growth companies … preceded by a stint as a financial analyst </li></ul>Pat Whelan … Experience as CEO and as CMO for national and international companies in the US and Great Britain Nick Coutts … Globally recognized for his expertise on routes to market … former head of global channels for IBM … based in London
  9. 9. And … <ul><li>Eric Cole … Often interviewed and quoted authority on communications security systems and communications networks … author of three books …former CTO McAfee … serves on important industry (including Presidential) committees </li></ul>Doug Poretz … More than four decades serving the most senior executive teams as communications advisor … experience on wide scope of enterprise issues for start-ups to multi-billion multinationals in many industries Rick Shelby … Formerly Exec VP for Public Affairs, American Gas Association (one of nation’s largest communications campaigns), where he was responsible for advocacy outreach, communications and public relations for one of the nation’s largest communications campaigns. His major focus is Capitol Hill and the Executive branch of government.
  10. 10. And More … <ul><li>Experts from every niche of communications ... </li></ul><ul><ul><li>Digital marketing … product launches … acquisitions … repositioning campaigns … name the issue, we have the expert(s) who have been there/done that </li></ul></ul><ul><li>Plus experts from other arenas such as energy, M&A, new business models … people whose knowledge you can tap alone or in combination with others … as you need it. </li></ul>
  11. 11. So You Are Invited … <ul><li>As you explore, get to know the Nuuko benefits and how you can benefit from our new model </li></ul><ul><li>Now, you can engage world-class experts with real-world experience specifically for the issues confronting you </li></ul><ul><li>Work with them when you need them … singly or as a collaborative team </li></ul><ul><li>Yes … it’s a new model. And, it makes sense. </li></ul><ul><li>Look around … you’ll find a number of articles you can download for free and links to videos you can view </li></ul>
  12. 12. <ul><li>It’s easy to start a discussion … there is no risk. </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>Or: </li></ul><ul><li>Call: 800-781-3132 </li></ul><ul><li>Or: </li></ul><ul><li>Throughout the site, you’ll find links for general or specific information. </li></ul>