Social Media Marketing -- Are You Ready?

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Introduction social media marketing. This presentation was for GMG a group of marketing professionals that meets in Billings, MT. I focused on Facebook, Twitter and YouTube for this presentation.

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Social Media Marketing -- Are You Ready?

  1. 1. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Are You Ready? C:Documents and SettingsUMARMy DocumentsMy Pictures429909-xs.jpg F:Graphic CabLogo & IcoIcon'sdot pngInternet.png social montana logo sm.jpg Social Media Marketing
  2. 2. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Social Media Social Media is an Umbrella term that defines the various activities that integrate technology social interaction and the construction of words, pictures, videos and audio Wikipedia.org
  3. 3. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Social Media Matrix Your Website Sales Facebook Page Twitter Page YouTube Channel Article Sites and/or your blog Photo sites Podcasts and online radio
  4. 4. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Four Pillars <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Your website or Blog </li></ul>
  5. 5. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Facebook <ul><li>M ore than 300 million active users </li></ul><ul><li>More than 120 million users log on to Facebook at least once each day </li></ul><ul><li>More than two-thirds of Facebook users are outside of college </li></ul>
  6. 6. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Facebook <ul><li>132,340 people in May </li></ul><ul><li>179,620 today </li></ul><ul><li>age 18 and older </li></ul><ul><li>who live in Montana </li></ul><ul><li>who could be your customers </li></ul><ul><li>37,200 people in Billings </li></ul>
  7. 7. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Twitter <ul><li>Fastest growing community site with a 1382% increase in visits Feb 09 vs Feb 08 </li></ul><ul><li>Projected to hit 50 million users by the end of 2009 </li></ul><ul><li>Twitter drives traffic – 220,747 visits in 6 weeks to the Eventline blog </li></ul>
  8. 8. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg YouTube <ul><li>100 million viewers </li></ul><ul><li>14.8 billion videos viewed in January 2009 </li></ul>
  9. 9. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Social Media Strategy <ul><ul><li>Find The Conversation </li></ul></ul><ul><ul><li>Listen to The Conversation </li></ul></ul><ul><ul><li>Join The Conversation </li></ul></ul><ul><ul><li>Lead the Conversation </li></ul></ul>
  10. 10. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Best Practices <ul><ul><li>Deliver good, valuable information </li></ul></ul><ul><ul><li>Listen to your audience </li></ul></ul><ul><ul><li>Don’t go straight for the pitch </li></ul></ul><ul><ul><li>Engage your audience </li></ul></ul>
  11. 11. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg social montana logo sm.jpg C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg For More Information SocialMontana.com DougMcIsaac.com Facebook.com/ SocialMontana Twitter.com/ dougmcisaac Twitter.com/ SocialMontana

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