Protests in Brazil:
When Social
Media Gets Real
It is a historic time for Brazil
First woman president of Brazil and recognized among
the top influential people in the wo...
THE PEOPLE
RESPONDED BY
TAKING TO THE
STREETS.
IN SÃO PAULO AND
RIO DE JANEIRO
As with other modern
movements it got started
and fueled through Social
Networks
in a matter of days it got BIG
IN 2 WEEKS
MORE THAN
11 CITIES IN
BRAZIL
5COUNTRIES
AROUND THE
WORLD
1 million
people on the
streets now
protesting
for social
change
WHAT
MADE THIS
MOVEMENT TRULY
UNIQUE ?
THE MOVEMENT WAS ...
COLLECTIVE
FAST
SHARED
CONTAGIOUS
LIMITLESS
Which mirrors the main
characteristics of social media
COLLECTIVE
FAST
SHARED
CONTAGIOUS
LIMITLESS
INSTANT MESANGER
SHARE
...
And most importantly it was
personal – it was Decentralized
Social Media
didn‘t just helped
people to connect
but it also ...
THERE WERE NO LEADERS,
NO POLITICAL PARTIES, NO DEMANDS FOR
A NEW PRESIDENT, GOVERNOR, OR MAYOR…
JUST THE PEOPLE ASKING
FO...
HOW CAN WE
NEGOTIATE WITH
EVERYONE AT THE
SAME TIME, HOW
CAN WE START A
CONVERSATION
WHEN OUR LINEAR
SYSTEM OF
COMMUNICATI...
WHAT SHOULD WE DO
WHEN A CONVERSATION
BECAMES A “SOCIAL
CONVERSATION”?
How has online conversation changed from the way we
communicated in the past and how is it changing the way
we are convers...
And that is what
I’m talking about...
Douglas
Rodrigues
28 years old
Brazilian
Head of the Planning department at The Group Communications Worldwide
Worked at Santander - Worked in film production - A ...
Audience and take aways
Social people who are intrigued by human
behavior in today’s world (like me)
Thank you
facebook.com/douglas.rodrigues
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Sxsw2014 final

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Sxsw2014 final

  1. 1. Protests in Brazil: When Social Media Gets Real
  2. 2. It is a historic time for Brazil First woman president of Brazil and recognized among the top influential people in the world. Host of the: The 2013 Confederation’s Cup The 2014 World Cup The 2016 Olympics Almost 200 million citiziens And on June 1st a bus fare increase was announced
  3. 3. THE PEOPLE RESPONDED BY TAKING TO THE STREETS. IN SÃO PAULO AND RIO DE JANEIRO
  4. 4. As with other modern movements it got started and fueled through Social Networks in a matter of days it got BIG
  5. 5. IN 2 WEEKS
  6. 6. MORE THAN 11 CITIES IN BRAZIL
  7. 7. 5COUNTRIES AROUND THE WORLD
  8. 8. 1 million people on the streets now protesting for social change
  9. 9. WHAT MADE THIS MOVEMENT TRULY UNIQUE ?
  10. 10. THE MOVEMENT WAS ... COLLECTIVE FAST SHARED CONTAGIOUS LIMITLESS
  11. 11. Which mirrors the main characteristics of social media COLLECTIVE FAST SHARED CONTAGIOUS LIMITLESS INSTANT MESANGER SHARE LIKE WORLDWIDE WEB FRIENDS
  12. 12. And most importantly it was personal – it was Decentralized Social Media didn‘t just helped people to connect but it also set the tone of the movement
  13. 13. THERE WERE NO LEADERS, NO POLITICAL PARTIES, NO DEMANDS FOR A NEW PRESIDENT, GOVERNOR, OR MAYOR… JUST THE PEOPLE ASKING FOR A BETTER LIFE – ASKING TO WORK WITHIN THE EXISTING SYSTEM FOR A BETTER COUNTRY
  14. 14. HOW CAN WE NEGOTIATE WITH EVERYONE AT THE SAME TIME, HOW CAN WE START A CONVERSATION WHEN OUR LINEAR SYSTEM OF COMMUNICATING ISN’T GOOD ENOUGH?
  15. 15. WHAT SHOULD WE DO WHEN A CONVERSATION BECAMES A “SOCIAL CONVERSATION”?
  16. 16. How has online conversation changed from the way we communicated in the past and how is it changing the way we are conversing today? Individuals or groups? Who should we talk to, who should we listen to? What did we learn from the reaction of the Brazilian government, the police, the media and even FIFA? What do brands need to learn and put into action as a result of this evolution of communication?
  17. 17. And that is what I’m talking about... Douglas Rodrigues 28 years old Brazilian
  18. 18. Head of the Planning department at The Group Communications Worldwide Worked at Santander - Worked in film production - A regular SXSW attendee Hates airplanes but loves to travel - Plays with Lego Has a cat (and loves her) - Likes Gingers - Lived in Dublin Is a firm believer in a better world
  19. 19. Audience and take aways Social people who are intrigued by human behavior in today’s world (like me)
  20. 20. Thank you facebook.com/douglas.rodrigues

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