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Team Carambola

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Team Carambola (Jose Mello, Dan Peterson, Douglas Radecki, Jamie Riveria, Nik Rokop, Claudia Ruge) used the business framework Buying Experience to develop a workshop to innovate in the e-commerce space.

Published in: Design, Technology, Business
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Team Carambola

  1. 1. Team Carambola March 5th 2012Mello / Peterson / Radecki / Rivera / Rokop / Ruge
  2. 2. ABT is innovative in its storeMello / Peterson / Radecki / Rivera / Rokop / Ruge
  3. 3. The Secret Shopper VIDEOMello / Peterson / Radecki / Rivera / Rokop / Ruge
  4. 4. Problem The buying Recognition process Post Purchase Information Behavior Search Evaluation of Purchase Alternatives DecisionMello / Peterson / Radecki / Rivera / Rokop / Ruge
  5. 5. Problem The buying Recognition process Post Purchase Information Behavior Search Evaluation of Purchase Alternatives DecisionMello / Peterson / Radecki / Rivera / Rokop / Ruge
  6. 6. Problem Problem Recognition Recognition E-commerce, a more content sites involved buying process search engines business sites Post Purchase Post Purchase Information Information deals and o ers Behavior Behavior Search Search reviews social media Evaluationof Evaluation of Purchase Purchase Alternatives Alternatives Decision DecisionMello / Peterson / Radecki / Rivera / Rokop / Ruge
  7. 7. The ecommerce landscapeCatalogue-esque
  8. 8. The ecommerce landscape It is list of lists! I don’t need all this company information. -Secret Shopper 1 “”Catalogue-esque
  9. 9. The ecommerce landscapeCatalogue-esque
  10. 10. The ecommerce landscape Linking into social influenceCatalogue-esque
  11. 11. The ecommerce landscape Auction commerce Linking into social influenceCatalogue-esque
  12. 12. +The ecommerce landscape Auction commerce a social online experience Linking into social influenceCatalogue-esque
  13. 13. Social Media does not reflectMello / Peterson / Radecki / Riveria / Rokop / Ruge
  14. 14. - Social interactions Utilizing social media +ABT’s business narrative online in A social experience and interactionssocial spaces such as Facebook. among customers on Amazon.Mello / Peterson / Radecki / Rivera / Rokop / Ruge
  15. 15. A top retailer, but not growing fast enough 39.5% growth 18% annual growth for Top 500 internet retailers 10.7% 10% growth growth We’re pushing 4829th 151st $310 $195 our e-commerce million million business because we believe inof the Inc 5000in overall salesfrom 2009 of the Inc 500 in online sales from 2010 e-commerce. “” -JOHN ABT, Co-PresidentMello / Peterson / Radecki / Rivera / Rokop / Ruge
  16. 16. Potential Impact on Abt Sales+ 1% = + $3 million revenue
  17. 17. Potential Impact on Abt Sales+ 1% = + $3 million revenueHow might we...enhance the online experience.
  18. 18. Day of the workshopMello / Peterson / Radecki / Riveria / Rokop / Ruge
  19. 19. Empathy building exerciseMello / Peterson / Radecki / Riveria / Rokop / Ruge
  20. 20. Brainstorming through collageMello / Peterson / Radecki / Riveria / Rokop / Ruge
  21. 21. navigation & search Team collages customization around shopping preferences expert opinion sort & compareMello / Peterson / Radecki / Riveria / Rokop / Ruge

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