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Social Media in Higher Education Services Training Session 1

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Training internal staff to understand the basics of the social media strategy for DePaul Career and Money Management along with how it impacts their work and how to participate in the process more actively via the Posterous powered blogging platform.

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Social Media in Higher Education Services Training Session 1

  1. 1. Social Media Training Social Strategy and YOU: Curation as Content Strategy in Higher Education Services
  2. 2. What makes higher education services different? Service delivery IS brand I.D. Engagement is NOT requisite Availability and Openness is key Mediums are more numerous Messages value is imperative Curation has max efficiency
  3. 3. What is curation? In the last 30 years mankind has produced more information than in the previous 5,000. Print, film, magnetic, and optical storage media produced about five exabytes of new information - in 2002 alone. Five exabytes of information is equivalent in size to the information contained in 37,000 new libraries the size of the Library of Congress book collections.  Those we serve rely on us to help them sort through this massive river of constantly flowing information. Curation is one of the many services we provide.
  4. 4. What do we curate? DePaul Specific Information Universally Useful Information <ul><ul><li>Event Collateral (art, docs, signs, photos, programs) </li></ul></ul><ul><ul><li>Collaborative Efforts inside DePaul (co-sponsored events, symbiotic services, major specific info, deadlines) </li></ul></ul><ul><ul><li>Documents and Presentations (email testimonials, summaries, PowerPoints, lists of useful resources, templates, spreadsheets) </li></ul></ul><ul><ul><li>Blog posts from other blogs </li></ul></ul><ul><ul><li>News items from news sources </li></ul></ul><ul><ul><li>Data about employment trends </li></ul></ul><ul><ul><li>Anything that can be emailed and is useful for those we serve </li></ul></ul><ul><ul><li>Anything that a student might have a hard time finding on their own. </li></ul></ul>
  5. 5. How we Curate: Posterous and Beyond Our Social Strategy is  BLOG POWERED. Every message drives traffic to the blog. Every blog post is the content of the message.
  6. 6. Content is displayed on our website as an instantly changing feed.
  7. 7. Content Is coordinated and formulated automatically to match the platform
  8. 8. Where do posts come from? Subject line=Headline Body=text of post #end to avoid signature Attachments included as content URL of image displays [email_address]
  9. 9. Content from ANY website, (including our own) can enter the flow via the &quot;Share on Posterous&quot; bookmark tool. Email me for more. When working with students, take note of the areas you highlight most on our website and suggest that those pages enter the curation stream.
  10. 10. Email me for more information: [email_address] [email_address] http://depaulcareerctr.posterous.com

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