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Online On-Purpose | Creating a Personal Digital Strategy Document


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A basic presentation introducing concepts of Personal Digital Strategy to the career search.

Published in: Technology, Business
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Online On-Purpose | Creating a Personal Digital Strategy Document

  1. 1. Online On Purpose Creating a Personal Digital Strategy Document (PDSD) for Job Search and Career Development
  2. 2. PDSD (An Introduction)     <ul><ul><li>The internet is a huge place. </li></ul></ul><ul><ul><li>Each place you visit leaves a footprint. </li></ul></ul><ul><ul><li>Making a plan for that footprint is your PDSD. </li></ul></ul><ul><ul><li>Your PDSD will travel with you even after get a job. </li></ul></ul>
  3. 3. Step 1. Paint a Picture  of Your Digital Self <ul><ul><li>There are many ways to find out where you are online. </li></ul></ul><ul><ul><li>Of course, Google yourself, but make sure to use different spellings of your name and city. </li></ul></ul><ul><ul><li>Put the results in a document; this is the beginning of your PDSD. </li></ul></ul><ul><ul><li>Mark the actions to take on the results you find. </li></ul></ul>
  4. 4. Beyond Privacy Settings <ul><ul><li>Besides Facebook and Twitter, there are profiles you have online from banks, churches, newspapers, coffee shops, and stores. </li></ul></ul><ul><ul><li>Each account has its footprint - especially where you make comments. </li></ul></ul><ul><ul><li>Make a list of every site you've joined or comment on and place it in your PDSD with desired action for each. </li></ul></ul>
  5. 5. Step 2. Go Where the Fish Are <ul><ul><li>Along with knowing where you are, try to understand where you need to be. </li></ul></ul><ul><ul><li>Find mentors or peers in your desired industry and take note of where they are. </li></ul></ul><ul><ul><li>Make a list of trade associations and networks to insert into your PDSD. </li></ul></ul><ul><ul><li>If you are not already on LinkedIn, make sure you make your profile there a first priority. </li></ul></ul>
  6. 6. Participate in Conversations <ul><ul><li>Make a list of people who have jobs that are similar to your goals </li></ul></ul><ul><ul><li>Like a party, listen to people you respect in your field, watch what they post, see what they find worthy. </li></ul></ul><ul><ul><li>Contribute to the conversation by leaving comments, answering online questions, helping your peers and mentors. </li></ul></ul><ul><ul><li>New networks appear every day. </li></ul></ul>
  7. 7. Step 3. Build a Trusted Brand <ul><ul><li>Know your audience/content. </li></ul></ul><ul><ul><li>Become a trusted curator. </li></ul></ul><ul><ul><li>Create a hub for your online presence (blog, website, etc...) </li></ul></ul><ul><ul><li>Examine your PDSD regularly to update your goals as you learn more. </li></ul></ul><ul><ul><li>Measure the impact of your messages using link tracking and Google analytics.  </li></ul></ul>
  8. 8. Resources <ul><ul><li>DandyID </li></ul></ul><ul><ul><li>Google Profiles </li></ul></ul><ul><ul><li>Listorious   </li></ul></ul><ul><ul><li>Me </li></ul></ul>
  9. 9. My Contact Info: Email: [email_address] Twitter: @douglasLmiller or @depaulcareerctr LinkedIn: Blog: