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Advanced twitter for_nouns_

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Advanced twitter for_nouns_

  1. 1. Advanced Twitter for Nouns Metadata and Media Integration
  2. 2. Why for &quot;nouns&quot; <ul><li>“ A noun is a word  </li></ul><ul><li>used to name a person,  </li></ul><ul><li>                               animal,  </li></ul><ul><li>                                   place,  </li></ul><ul><li>                                         thing,  </li></ul><ul><li>                                         and abstract idea.” </li></ul>
  3. 3. #Protip - whatever you are on Twitter, match the message tone to the audience.
  4. 4. Key Takeaways for Today: <ul><ul><li>Twitter gives life to abstract ideas. </li></ul></ul><ul><ul><li>Twitter is robot language for humans. </li></ul></ul><ul><ul><li>Twitter is not limited to 140 characters. </li></ul></ul><ul><ul><li>Twitter is a social meta-network. </li></ul></ul><ul><ul><li>Twitter treats attention sustainably. </li></ul></ul>
  5. 5. Twitter gives life to abstract ideas <ul><li>Non-Profits - more than any other entity on Twitter  - depend on being able to communicate the life of abstract ideas. </li></ul><ul><li>Metadata is one way to situate yourself inside the life of an idea on Twitter. </li></ul><ul><li>If you have not already, devise and determine a set of core tags that will help define your role in the conversation. </li></ul><ul><li>     (ie #autism, #greenjobs, #compassion...)  </li></ul><ul><li>Remember, tags are part of the public domain and often already in use by someone - approach this domain with care. </li></ul><ul><li>Create distinct tags that are unique to your organization. </li></ul>
  6. 6. &quot;In the end, the Senate's 19 Republicans approved the measure, 18 to 1, without any debate on the floor or a single Democrat in the room.&quot; [ The New York Times ,  3/9/11 ] #Protip - tags help you track.
  7. 7. Twitter is Robot language for Humans <ul><li>Because of the 140 character limit, convention allows for a certain amount of &quot;Twitistic License.&quot;  </li></ul><ul><li>     (#protip - adding &quot;twit&quot; to anything is what Tweeple do.) </li></ul><ul><li>Metadata is one way to make the machines work for you. </li></ul><ul><li>Because tags are clickable links they become like menu buttons on a web page. </li></ul><ul><li>For years machines have truncated language for efficiency, now we are doing it to.  </li></ul><ul><li>     (ie shortened links with human friendly URLs) </li></ul><ul><li>Tweet readers are becoming adept at scanning tweets for relevancy. </li></ul>
  8. 8. #Protip - shortcuts are great but know the tolerance of your audience for #robotspeak.
  9. 9. Twitter is not limited to 140 characters <ul><li>Because of the propensity of links and tags found in tweets, each tweet should be seen as a possible gateway to infinite realms. </li></ul><ul><li>Tags make conversations and live chats easier attracting audiences and engaging them in the continual defining of your abstract concept's story. </li></ul><ul><li>     (ie #dadstalking, #smcedu, #prchat...) </li></ul><ul><li>Images, videos, and location data can add life to a tweet. </li></ul><ul><li>Twitter has a rich ecosystem of development - find the tools that work best for you. (TweetChat, TweetDeck, Hootsuite...) </li></ul>
  10. 10. From http://suchsweetsorrow.com  #Protip - even #Shakespeare fits on Twitter using embed and api technologies.
  11. 11. Twitter is a Social Meta-Network <ul><li>&quot;I see Twitter as a pure utility, like electricity or water...&quot; - Jack Dorsey, co-founder. </li></ul><ul><li>Facebook is a social network and therefore people tweet links to their Facebook pages. </li></ul><ul><li>YouTube is also a network as is Flickr or Instagram and you find tweets leading there everyday. </li></ul><ul><li>Twitter is social because communication can be two way with anyone there. </li></ul>
  12. 12. #Protip - call out your media content explicitly if sharing a link.
  13. 13. Twitter treats attention sustainably. <ul><li>The future of attention requires us to think of it as an ecology rather than an economy - an environment of natural resource with limitations. </li></ul><ul><li>Because communities are emerging and diverging around curation, superfluous content is minimized allowing for greater attention margin. </li></ul><ul><li>Understand that you operate in a community with others that do what you do; work with them not against. </li></ul>
  14. 14. #Protip - make use of the manual RT; don't try and re-invent the content wheel with every tweet.
  15. 15. Follow me: @douglasLmiller (for social media) @depaulcareerctr (DePaul) @andsquare (music/movies) @dadEnough (parenting) @exiledbeliever (religion/faith) @attndefspend (autism/NPO) http://socialmediaclub.org/profile/douglasleemiller

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