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Irresistible
content
for immovable prospects.
The golden rule for when it’s time to sell.

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There’s content that
entertains.
This is about a different kind of content...
And content that helps.

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This is about
content that sells.
Because, at some point, you’re probably
going to want to ask for the order.

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So the first and most important
job of content that sells
is to convince your prospect
that the world has changed
in a rea...

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