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Irresistible
content
for immovable prospects.
The golden rule for when it’s time to sell.

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There’s content that
entertains.
This is about a different kind of content...
And content that helps.

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This is about
content that sells.
Because, at some point, you’re probably
going to want to ask for the order.

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Performance risk — “It won’t work.”
Financial risk — “It’ll cost more than it saves.”
Opportunity risk — “It’ll block opti...

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Performance risk — “It won’t Irresistible content for immovable prospects

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Performance risk — “It won’t work.”
Financial risk — “It’ll cost more than it saves.”
Opportunity risk — “It’ll block option B.”
Social risk — “No one will like it, or me.”
Personal risk — “I will get fired.”
Change carries risk.

Performance risk — “It won’t work.”
Financial risk — “It’ll cost more than it saves.”
Opportunity risk — “It’ll block option B.”
Social risk — “No one will like it, or me.”
Personal risk — “I will get fired.”
Change carries risk.

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