Before you begin online social networking on many different websites it is essential to understand some of the dynamics behind how these sites want you to sign up, login, create a profile, upload content, and share information with your friends, clients and colleagues. Create profile template by answering the questions or filling in the blanks in the Template provided for you in Appendix A. This can be located at http://dougdevitredelivers.com/?page_id=546. Visit website Click join or sign up which will appear somewhere on each homepage. Enter in username and create password. Select a username that is your full name or your company name. This is important because it will create a URL with your name inside because the search engines will rank your name higher if it is included in the URL. I recommend choosing a password that can be remembered in across other profiles but is different. Use the first four letters of the website and four numbers that will be the same across all other profiles. For example for Facebook a password would be face1234 and linkedin would be link1234. You may be required to enter a birth date, location and other fields depending on the site. Check your email for subscription link once you hit submit. An email will be delivered to your inbox from the email address that you entered into the profile. This verifies that you have a valid email address. Visit site and enter in username and password and start copying and pasting the information from the Microsoft Word Document that you want to appear on each profile. Each site is different and may not ask for all of the answers that you have added to the profile. Ask a virtual assistant or personal assistant to set these up for you if you do not have the time or patience to go through each site to create a profile. Give them the instructions on how to create the username and password for each one so they can start creating the accounts and profiles. Ask them to create a unique email address at http://www.gmail.com because they will need access to the confirmation link. When they have finished then you can change the password and email address when you are ready to assume control. Copy and paste from template into fields
A LinkedIn profile is very similar to an online resume where people can see your current position within the company, past employment, education level, and websites to find more information. There are some quick tricks that will allow you to maximize your LinkedIn profile quickly and position yourself as the expert. Use the information that you have created from the template in Appendix A of this document to save time retyping sentences. On the left column choose Edit My Profile and begin copying and pasting. Here are some suggestions Name, title, industry should stand out among the rest among others in your profession but also not confuse the consumer. Instead of typing real estate agent, perhaps try REALTOR®, CRS, ABR®, GRI Specializing in Foreclosures in St. Louis Current position should include the dates that you have been working at the company, brief description of the responsibilities and a bulleted list. Long paragraphs are harder to read than bulleted or spaced lines. Past employment should include responsibilities and results. State in terms of sales volume, production, and tasks completed. Education from past colleges or other schools can be added to your profile. In addition state some of the coursework involved, activities, honors, or achievements as a result from receiving your certification or degree. The summary is a combination of your current and past work experiences. LinkedIn provides you with a unique website or Public Profile that will individuals can use to locate the profile. In the box underneath the websites choose to edit the public profile Link. Now type in your first and last name with no space and save profile. For example my link is http://www.linkedin.com/in/dougdevitre To ensure your profile can be found in the search box write your profile Key word heavy. Write down a list of 25 or more words that describe you, your business, and all of the different services provided. In the profile make sure that you have stated one of those words at least once. Avoid using the same word over and over again which can confuse readers.
LinkedIn gives you the opportunity to add up to 3 websites of your choice and defaults to six options. If you want to be more creative than the using the default choose other and start typing in the full URL of each website. Make sure to include the http:// in the address to make sure that the links work correctly.
If you don’t know the person and want to become connected with them you must have their email address. If you don’t have their email address then search Google for their first name, last name, the word email, and maybe their company name or position. Browse each paragraph to see if which links may include the email address or have a higher chance of finding it quickly. Build your database by downloading the LinkedIn Toolbar to your Outlook or uploading the .csv file and invite people to join your network who already participate in LinkedIn. Add a personal message instead of using the “I would like you to join my network”. Say instead, “I am excited to see you are using LinkedIn as a tool to communicate with like minded business professionals. I was hoping we could share some ideas that will help one another in our business. Please add me to your network so we can begin our relationship online.”
There are several ways to How to participate in LinkedIn groups Discussions. Choose hot topics and ask for feedback within the group. If the discussion is in the form of a question, is authentic, and not a form of self promotion, then more will be willing to comment based on their own experiences. Submit articles in the News tab from your blog or other websites that group members will enjoy reading. This can also promote more discussion among the members using comments. Updates include discussion posts, recent comments, and notifications of new people that join the group. It is a quick way to see what group members are talking about in the least amount of time. Search the entire group roster on the Members tab to see who you know and ask to join their network. Also, you can access their profile and send them a message directly. On the Settings Tab, choose whether you want the logo to appear on the profile, receive a daily email on group updates, or allow members to send you messages.
Applications are a new feature of LinkedIn and many are being added as time goes on. Some of the applications I have used are: www.WordPress.com – Any time I write a new entry to my WordPress blog the entry title and first few lines appear in my LinkedIn profile. This way readers can click on the link and go directly to the blog to read the rest of the entry and start more dialogue there. www.Box.net – Add PDF files, Microsoft Word documents, Excel files, and pictures to your Box.net profile and they will automatically appear in your LinkedIn profile if you have added the application. www.SlideShare.Net – Profess ional Microsoft Po werPoint presentations can be added to your LinkedIn profile using SlideShare. Add the application and anytime you upload to Slideshare it will appear in LinkedIn automatically. www.Amazon.com – Share your favorite books wit h others by cr eating an account at www.Amazon.com, add the application to LinkedIn, and add books that you have read, want to read, or can recommend to others.
Your profile information consists of your basic, personal, contact, education, work, groups, and pages. Basic information is not a requirement and use caution when entering in personal information that others may be biased against. Post personal information from the template in Appendix A. Use your professional contact information in the contact area including websites that start with http://. Note your mobile number may also be available for others to call you from their mobile Facebook account if activated. In the description area of education and work paste the content from the template located in Appendix A. Any groups you have joined or pages that you become a fan of will appear at the bottom of your profile.
Status updates are a great tool to let others know what you are doing and receive comments from your friends. This can also be called microblogging on Facebook. Post text that will jump off the page and invite others to comment on what you are doing at the moment or feedback from a question you have asked. This text is limited to less than 140 characters and may contain both personal and professional updates. Sometimes you will want to share a website or blog post that has a long string of numbers and characters. Here are some examples of status updates: I just taught a class in Orlando, Florida last week. To see the recap of the Orlando, Florida seminar on Marketing see http://tinyurl.com/558uvx I am writing a course entailed “Blogging for Beginners” Did you ever read the book “Four Hour Work Week”? If you did what did you think? Is anyone going to the Midyear Conference in Washington D.C. in 2009? New blog post to complete your family tree http://dougdevitredelivers.com/?p=1028
The parody of making friends on online communities has become a comical debate. If you know them, like them, and trust them than of course you should be friends or join their network. What about the others who may not know so well? Here are a tests to run on these people to determine whether they will make the final cut. Friends of friends. Introductions from friends definitely speed of the process online as they do in person. In MySpace, LinkedIn, and Facebook you can see who your friends’ friends are and ask them to join your network. Purely the association of a friend can say this person matches similar interest, hobbies and business activites. Work in the same industry. You may be able to tell their job by their picture or description that is attached to the profile. If you are looking to grow your network of associated professionals than sure why not add them as friends. Every time you become a friend of someone it is like slapping a business card on their profile. Friends of your friend can see your entire resume, area of expertise, and niche that you serve. The worst that can happen is they say no. Again this is similar to real life situations. Have similar interests. Think of your favorite things to do. Is is walking in the park, playing golf, or snowboarding in the mountains. People like to share their experiences on their profiles with pictures, videos, or statements that express their opinion on the subject. Add friends that share similar experiences so that you can learn from them as you share what you know. Send them a private message. If you just sent a generic message that says, “Hi, _____ wants to be your friend on Facebook”, or “Hi, ____ would like you to join their network on LinkedIn”, it has no personal touch and will reduce the likelihood of them adding you to their network. Take a few seconds to introduce yourself or create a templated message that differs from the standard greeting.
Photos in Facebook are a great way to share live events that happen in your life. Here some ways you can use photos: Upload a professional picture to your main profile. This picture will now appear with every comment you make, note that you write someone else, and on every page within your own profile. Post photos of live events Post photos of happy clients Tag photos by clicking on the link, drawing a rectangle around the person, and the type name of the person that appears in each of the pictures. Next, the person who was tagged in the photo will receive a notification, and appear in both status updates and an item will be posted to both walls. Another way to post photos to your profile is using Flickr which we will cover in a future discussion. Instructors can use this to: Upload pictures of their classes Upload pictures of their students Upload pictures of examples used in class
Like pictures, videos can be uploaded and tagged. They show more emotion, animation, and expression than pictures or text. Each video has its own title, description and can be embedded into other websites. Here are some ideas for instructors to use videos: Produce video testimonials for students that attend classes Record video a demonstration of your website Produce a video explanation of the current market Record a live session from one of your classes. Videos from www.YouTube.com can also be posted to Facebook in the status updates
The Wall in Facebook is the most important page in your Facebook profile because it shows all of the information you post on a regular basis plus any comments that other friends may write on your wall. In return you can post items to another person’s wall if you are friends. Note that anytime you post to someone else’s wall anyone who is friends with that person will be able to see what you write. It is best to remain professional and contribute content of value to another’s wall, be cordial in saying hello, or thanking them for some job they did. The focus of the wall should be directed towards the other person, not yourself. Here are some items you can post to someone else’s wall: Hi, how are you? I hope you have a happy holiday season. Happy birthday! Great chatting with you today. Here is your recap. http://tinyurl.com/66k2b2
Pages are like mini websites within Facebook that enable people to share discussions, pictures, videos, event notices, and notes. Pages are different than groups in that pages have fans and groups have members. Pages on the other hand do not have discussions. Here are some examples on how to use pages: Post pictures of recent events Upload videos of recorded classes Send out reminders about upcoming events using the Events calendar in Facebook Import your blog using the notes page by adding the RSS url to the entry
Comments are a great way to communicate with others about their lives, interaction on Facebook, and the content that other people add to their profile, page, or group. It is important to stay positive, ask questions, and offer suggestions that may help the other person based on what they have uploaded to Facebook. Here is a quick list of things that people can comment on in Facebook: Status updates Your own status update Pictures Videos Fan pages
Setting up your profile on Twitter takes little effort since you can only add a limited amount of information. Here are the following ways you can set up your profile and communication preferences: Account. Choose your real name, username, email, time zone, website, one line bio, location and language preference. Set up your password with twit1234 as an example but choose your own more carefully. If you wish to receive updates via your mobile phone you can add the 10 digit number, turn updates on, and in the future update your profile by sending a text message to 40404 and then in the message type the message 140 characters or less. Notices will send you emails when some is following you or you receive a new direct message. Insert a professional picture Choose a background, color theme or create your own by uploading an image. If you upload an image you can choose whether you want it to tile across the page.
Following others is a good way to see what others are thinking, what they are experiencing, and how they are using Twitter as a social an business tool. Once people start following you, look to see who they are following and next to their name click follow. Do this over and over until you have found as many friends as you can. When you follow people here are some ideas that you can use to make the experience beneficial: Learn who the most active tweeters are among the people you follow. Chances are they follow several people so it may be easier and faster to build a network of people. Look for hyperlinks in the tweets. Twitter pros will insert mini hyperlinks into their status update to share long hyperlinks
Newspapers can sell advertising based on how many people are subscribers, purchase the paper, and how many potential people that could read the paper. Think of Twitter as mini online newspaper publication that you must squeeze 140 characters or less into your space. Everything that you write in this space goes out to everyone that is following you. The more people that are following you the more exposure you will have thus making Twitter a more profitable communication tool. Here are some ideas on how to get more followers on your profile: Ask people to follow you in as many mediums possible. Once you create a profile you will need to start marketing it on your website, email signature, or send out an email to people that you know and ask them to start following you on twitter. Use the hyperlink for your website such as http://www.twitter.com/username or in my case http://www.twitter.com/dougdevitre The people that are following you are looking for creative thoughts, ideas, and tools that they can use. Self promoting all of the twitter will result in people removing you from your list.
Power Prospecting Using Social Media
Power Prospecting Using Social Media <ul><li>By Doug Devitre </li></ul>
Current Responsibilities Manage accounting Sell Personal life Attend classes Volunteer Upload pictures Search for homes Check title Delegate Write my ads Open houses Prospecting Negotiate inspections Take pictures Advertise listings Attend closings Manage a database List homes Write contracts Show property
Why Social Media? <ul><li>FREE </li></ul><ul><li>Can be found on Internet </li></ul><ul><li>Answer frequently asked questions </li></ul><ul><li>Growing numbers </li></ul><ul><li>Decision makers participate </li></ul><ul><li>Outsourced </li></ul>
Creating Online Profiles <ul><li>Create profile template </li></ul><ul><li>Visit website </li></ul><ul><li>Click join or sign up </li></ul><ul><li>Enter in username and create password </li></ul><ul><li>Add professional details </li></ul><ul><li>Check email for subscription link </li></ul><ul><li>Visit site and enter in username and password </li></ul><ul><li>Copy and paste from template into fields </li></ul>
Social Media Template You Summary Associations Honors Specialties Work Experience Positions Summaries Education Activities & Societies Additional notes Contact settings Websites Phone #s Email About Me Summary Interests Activities Personal Movies Music Books Influences
Every Social Media Account Needs a Brand <ul><li>Locate login url </li></ul><ul><li>Select username </li></ul><ul><li>Select password </li></ul><ul><li>Choose hyperlink </li></ul><ul><li>Locate RSS feed </li></ul>
www.LinkedIn.com <ul><li>Professional social network </li></ul><ul><li>Links to favorite websites </li></ul><ul><li>Searchable database of contacts </li></ul><ul><li>Ask and answer questions and answers </li></ul><ul><li>Recommendations from past clients </li></ul><ul><li>Past work and education experience </li></ul>
Create LinkedIn Profile <ul><li>Name, title, industry </li></ul><ul><li>Current position </li></ul><ul><li>Past employment </li></ul><ul><li>Education </li></ul><ul><li>Summary </li></ul><ul><li>Specialties </li></ul><ul><li>Public profile </li></ul><ul><li>Key word heavy </li></ul>
Personalization Increases LinkedIn Conversion Rate <ul><li>Add a contact you know </li></ul><ul><li>Add a contact you don’t know </li></ul><ul><li>Ask for recommendations </li></ul><ul><li>Someone joins your network </li></ul><ul><li>Someone comments on your discussion </li></ul><ul><li>You comment on someone else’s discussion </li></ul>
Personalization Increases Facebook Conversion Rate <ul><li>Add a friend you know </li></ul><ul><li>Add a friend you don’t know </li></ul><ul><li>Someone suggested you add a friend </li></ul><ul><li>Someone posted on your wall </li></ul><ul><li>Send someone a message with a hyperlink </li></ul><ul><li>Someone joins your group </li></ul><ul><li>Someone comments on your status update </li></ul>
Tips for Fan Pages <ul><li>Create yourself </li></ul><ul><li>Name the page the product of your service </li></ul><ul><li>Comment on your comments </li></ul><ul><li>Import Friendfeed RSS feed </li></ul>
Commenting Shows You Care <ul><li>Comment on updates </li></ul><ul><li>Comment on photos </li></ul><ul><li>Comment on videos </li></ul><ul><li>Comment on links </li></ul><ul><li>Comment on others’ comments </li></ul><ul><li>Comment on your comments </li></ul><ul><li>Comments clarify ambiguous statements </li></ul>
More FREE Ideas <ul><li>Low Cost High Impact Technologies </li></ul><ul><ul><li>Today 2-5 pm Landmark B (lower level) </li></ul></ul><ul><ul><li>Turn your WEBsite into a PLAYsite </li></ul></ul><ul><ul><li>Effective time management tools </li></ul></ul><ul><li>Taking Tyrannosaurus Out of Technology </li></ul><ul><ul><li>Tuesday 8:45 am Landmark B (lower level) </li></ul></ul><ul><ul><li>Overcome the fear of using technology </li></ul></ul><ul><ul><li>Simple easy tricks to implementing ideas </li></ul></ul>
Twitter <ul><li>140 characters or less </li></ul><ul><li>Share hyperlinks </li></ul><ul><li>Share multimedia </li></ul><ul><li>Tweetdeck </li></ul><ul><li>TwitPic </li></ul><ul><li>GeoChirp </li></ul><ul><li>TweetBeep </li></ul>
Create a Profile <ul><li>Name </li></ul><ul><li>Username </li></ul><ul><li>Picture </li></ul><ul><li>Website </li></ul><ul><li>Online bio </li></ul><ul><li>Location </li></ul><ul><li>Background </li></ul>
Follow People <ul><li>Find people on Twitter </li></ul><ul><li>Click on Follow </li></ul>
Track Status Updates <ul><li>Find or create hyperlink </li></ul><ul><li>Copy link to clipboard </li></ul><ul><li>Login into www.BudURL.com </li></ul><ul><li>Paste hyperlink into BudURL </li></ul><ul><li>Rename and shorten hyperlink </li></ul><ul><li>Copy BudURL to clipboard </li></ul><ul><li>Log into Ping.fm </li></ul><ul><li>Paste BudURL link into Ping.fm </li></ul><ul><li>Send status update to multiple networks </li></ul>
Texas Association of REALTORS® Convention <ul><li>Twitter Convention Dialog </li></ul><ul><li>#trcon </li></ul>
Social Media Time Management <ul><li>Choose which networks have highest ROI </li></ul><ul><li>Decide personal vs. business </li></ul><ul><li>Set recurring appointments </li></ul><ul><li>Outsource </li></ul><ul><li>www.elance.com </li></ul><ul><li>Find a college intern </li></ul>
Risks of Using Social Media <ul><li>Immediacy of published content </li></ul><ul><li>Others may use content </li></ul><ul><li>Others tag you </li></ul><ul><li>Broker responsibility </li></ul><ul><li>Hijacked profile </li></ul><ul><li>Fair housing </li></ul><ul><li>MLS violations </li></ul><ul><li>Code of ethics </li></ul>
VIP Membership <ul><li>5 videos weekly that explain how to use tools you already own specific to real estate. </li></ul><ul><li>Weekly Downloadable PowerPoint presentation to edit, share, and use to present in your office, association, or workshops. </li></ul><ul><li>Monthly Webinar that explains advance concepts in real time allowing for question and answer specific to individual needs and video/audio archive of entire session. </li></ul><ul><li>Recent Blog Posts reminders of new thoughts, ideas, and concerns on the impact technology has on real estate. </li></ul><ul><li>Updates on Event Recaps of live sessions Doug Devitre presents at conventions, workshops, and seminars that include video, pictures, viewable PowerPoint presentations, handouts, etc. </li></ul>$19.95 /month $199 /year
Share Not Sell <ul><li>Share your experiences </li></ul><ul><li>Share your photos </li></ul><ul><li>Share your videos </li></ul><ul><li>Share your business </li></ul><ul><li>Share your personal life </li></ul>
Social Media Strategy <ul><li>What is the content? </li></ul><ul><li>What is the right tool? </li></ul><ul><li>Where does it go? </li></ul>
What is the content? <ul><li>Articles </li></ul><ul><li>Pictures </li></ul><ul><li>Videos </li></ul><ul><li>Favorite websites </li></ul><ul><li>Audio </li></ul><ul><li>PowerPoint presentations </li></ul><ul><li>Online documents </li></ul><ul><li>Status update </li></ul>
What is the right tool? <ul><li>Blog </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Hipcast </li></ul><ul><li>SlideShare </li></ul><ul><li>Box.net </li></ul><ul><li>Ping.fm </li></ul>
Where does it go? <ul><li>Facebook </li></ul><ul><li>Linkedin </li></ul><ul><li>Blog </li></ul><ul><li>Website </li></ul><ul><li>Email </li></ul><ul><li>RSS reader </li></ul><ul><li>Friendfeed </li></ul><ul><li>Widgetbox </li></ul>