PRESA: Communicating Effectively And Minimizing Risk Using Social Media


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  • It is easy to build recommendations with the right approach. If someone is choosing by their LinkedIn profiles is it better to have 2 recommendations or 20. Once you have built a network of 200 people send those people a message that asks them to endorse you as a real estate agent. They will be more likely to respond if you sent them a personal note saying: Subject Line: I need your help... can you spare a couple minutes? Thank you for being connected with me on LinkedIn. Since we both are trying to use this as a networking and business tool I am trying to gather as much information as I can to build a profile that people can trust. I'm sending this message to ask you for a couple minutes of your time to recommend my work to include in my LinkedIn profile so that others can share in the same experiences from us working together. In return I would be happy to return the favor. Thanks for helping me.
  • Here are the steps to make the process easier. Personally complete the template located in Appendix A on a Microsoft Word Document. Answer each section in as much detail as possible in a professional tone. Create online profiles at each one of the sites listed above by visiting the site. If you have an assistant or hire a virtual assistant, email them the sites, directions, and templates for them to create the profiles for you. Select YourName as the username and a password that you will most likely remember. Your username should reflect your name or company name. This will determine your unique website for each profile. For example, my slideshare site is Use the first four letters of the website plus a unique four digit code that remains the same throughout ever online profile. For example, my password for facebook is face1234, linkedin is link1234, and flickr is flic1234.
  • Before you begin online social networking on many different websites it is essential to understand some of the dynamics behind how these sites want you to sign up, login, create a profile, upload content, and share information with your friends, clients and colleagues. Create profile template by answering the questions or filling in the blanks in the Template provided for you in Appendix A. This can be located at Visit website Click join or sign up which will appear somewhere on each homepage. Enter in username and create password. Select a username that is your full name or your company name. This is important because it will create a URL with your name inside because the search engines will rank your name higher if it is included in the URL. I recommend choosing a password that can be remembered in across other profiles but is different. Use the first four letters of the website and four numbers that will be the same across all other profiles. For example for Facebook a password would be face1234 and linkedin would be link1234. You may be required to enter a birth date, location and other fields depending on the site. Check your email for subscription link once you hit submit. An email will be delivered to your inbox from the email address that you entered into the profile. This verifies that you have a valid email address. Visit site and enter in username and password and start copying and pasting the information from the Microsoft Word Document that you want to appear on each profile. Each site is different and may not ask for all of the answers that you have added to the profile. Ask a virtual assistant or personal assistant to set these up for you if you do not have the time or patience to go through each site to create a profile. Give them the instructions on how to create the username and password for each one so they can start creating the accounts and profiles. Ask them to create a unique email address at because they will need access to the confirmation link. When they have finished then you can change the password and email address when you are ready to assume control. Copy and paste from template into fields
  • Your profile information consists of your basic, personal, contact, education, work, groups, and pages. Basic information is not a requirement and use caution when entering in personal information that others may be biased against. Post personal information from the template in Appendix A. Use your professional contact information in the contact area including websites that start with http://. Note your mobile number may also be available for others to call you from their mobile Facebook account if activated. In the description area of education and work paste the content from the template located in Appendix A. Any groups you have joined or pages that you become a fan of will appear at the bottom of your profile.
  • Status updates are a great tool to let others know what you are doing and receive comments from your friends. This can also be called microblogging on Facebook. Post text that will jump off the page and invite others to comment on what you are doing at the moment or feedback from a question you have asked. This text is limited to less than 140 characters and may contain both personal and professional updates. Sometimes you will want to share a website or blog post that has a long string of numbers and characters. Here are some examples of status updates: I just taught a class in Orlando, Florida last week. To see the recap of the Orlando, Florida seminar on Marketing see I am writing a course entailed “Blogging for Beginners” Did you ever read the book “Four Hour Work Week”? If you did what did you think? Is anyone going to the Midyear Conference in Washington D.C. in 2009? New blog post to complete your family tree
  • The parody of making friends on online communities has become a comical debate.  If you know them, like them, and trust them than of course you should be friends or join their network.  What about the others who may not know so well?  Here are a tests to run on these people to determine whether they will make the final cut. Friends of friends. Introductions from friends definitely speed of the process online as they do in person.  In MySpace, LinkedIn, and Facebook you can see who your friends’ friends are and ask them to join your network.  Purely the association of a friend can say this person matches similar interest, hobbies and business activites. Work in the same industry. You may be able to tell their job by their picture or description that is attached to the profile.  If you are looking to grow your network of associated professionals than sure why not add them as friends.  Every time you become a friend of someone it is like slapping a business card on their profile.  Friends of  your friend can see your entire resume, area of expertise, and niche that you serve.  The worst that can happen is they say no.  Again this is similar to real life situations. Have similar interests. Think of your favorite things to do.  Is is walking in the park, playing golf, or snowboarding in the mountains.  People like to share their experiences on their profiles with pictures, videos, or statements that express their opinion on the subject.  Add friends that share similar experiences so that you can learn from them as you share what you know. Send them a private message. If you just sent a generic message that says, “Hi, _____  wants to be your friend on Facebook”, or “Hi, ____ would like you to join their network on LinkedIn”, it has no personal touch and will reduce the likelihood of them adding you to their network.  Take a few seconds to introduce yourself or create a templated message that differs from the standard greeting.
  • Photos in Facebook are a great way to share live events that happen in your life. Here some ways you can use photos: Upload a professional picture to your main profile. This picture will now appear with every comment you make, note that you write someone else, and on every page within your own profile. Post photos of live events Post photos of happy clients Tag photos by clicking on the link, drawing a rectangle around the person, and the type name of the person that appears in each of the pictures. Next, the person who was tagged in the photo will receive a notification, and appear in both status updates and an item will be posted to both walls. Another way to post photos to your profile is using Flickr which we will cover in a future discussion. Instructors can use this to: Upload pictures of their classes Upload pictures of their students Upload pictures of examples used in class
  • Like pictures, videos can be uploaded and tagged. They show more emotion, animation, and expression than pictures or text. Each video has its own title, description and can be embedded into other websites. Here are some ideas for instructors to use videos: Produce video testimonials for students that attend classes Record video a demonstration of your website Produce a video explanation of the current market Record a live session from one of your classes. Videos from can also be posted to Facebook in the status updates
  • The Wall in Facebook is the most important page in your Facebook profile because it shows all of the information you post on a regular basis plus any comments that other friends may write on your wall. In return you can post items to another person’s wall if you are friends. Note that anytime you post to someone else’s wall anyone who is friends with that person will be able to see what you write. It is best to remain professional and contribute content of value to another’s wall, be cordial in saying hello, or thanking them for some job they did. The focus of the wall should be directed towards the other person, not yourself. Here are some items you can post to someone else’s wall: Hi, how are you? I hope you have a happy holiday season. Happy birthday! Great chatting with you today. Here is your recap.
  • Pages are like mini websites within Facebook that enable people to share discussions, pictures, videos, event notices, and notes. Pages are different than groups in that pages have fans and groups have members. Pages on the other hand do not have discussions. Here are some examples on how to use pages: Post pictures of recent events Upload videos of recorded classes Send out reminders about upcoming events using the Events calendar in Facebook Import your blog using the notes page by adding the RSS url to the entry
  • Comments are a great way to communicate with others about their lives, interaction on Facebook, and the content that other people add to their profile, page, or group. It is important to stay positive, ask questions, and offer suggestions that may help the other person based on what they have uploaded to Facebook. Here is a quick list of things that people can comment on in Facebook: Status updates Your own status update Pictures Videos Fan pages
  • Facebook has the ability to import other online social media sites right into your Facebook profile automatically using RSS (Really Simple Syndication) If you have profiles on Flickr,, YouTube, or your blog it is very easy to add the RSS feature. Here are the steps: Login to your Facebook page Choose your Profile On the right hand side of the heading, choose the drop down menu and select Import Choose the application you want to add Add your username for that application you want to add Select Import The types that are available: Your blog YouTube Flickr Delicious Yelp Digg
  • Setting up your profile on Twitter takes little effort since you can only add a limited amount of information. Here are the following ways you can set up your profile and communication preferences: Account. Choose your real name, username, email, time zone, website, one line bio, location and language preference. Set up your password with twit1234 as an example but choose your own more carefully. If you wish to receive updates via your mobile phone you can add the 10 digit number, turn updates on, and in the future update your profile by sending a text message to 40404 and then in the message type the message 140 characters or less. Notices will send you emails when some is following you or you receive a new direct message. Insert a professional picture Choose a background, color theme or create your own by uploading an image. If you upload an image you can choose whether you want it to tile across the page.
  • Following others is a good way to see what others are thinking, what they are experiencing, and how they are using Twitter as a social an business tool. Once people start following you, look to see who they are following and next to their name click follow. Do this over and over until you have found as many friends as you can. When you follow people here are some ideas that you can use to make the experience beneficial: Learn who the most active tweeters are among the people you follow. Chances are they follow several people so it may be easier and faster to build a network of people. Look for hyperlinks in the tweets. Twitter pros will insert mini hyperlinks into their status update to share long hyperlinks
  • Newspapers can sell advertising based on how many people are subscribers, purchase the paper, and how many potential people that could read the paper. Think of Twitter as mini online newspaper publication that you must squeeze 140 characters or less into your space. Everything that you write in this space goes out to everyone that is following you. The more people that are following you the more exposure you will have thus making Twitter a more profitable communication tool. Here are some ideas on how to get more followers on your profile: Ask people to follow you in as many mediums possible. Once you create a profile you will need to start marketing it on your website, email signature, or send out an email to people that you know and ask them to start following you on twitter. Use the hyperlink for your website such as or in my case The people that are following you are looking for creative thoughts, ideas, and tools that they can use. Self promoting all of the twitter will result in people removing you from your list.
  • A LinkedIn profile is very similar to an online resume where people can see your current position within the company, past employment, education level, and websites to find more information. There are some quick tricks that will allow you to maximize your LinkedIn profile quickly and position yourself as the expert. Use the information that you have created from the template in Appendix A of this document to save time retyping sentences. On the left column choose Edit My Profile and begin copying and pasting. Here are some suggestions Name, title, industry should stand out among the rest among others in your profession but also not confuse the consumer. Instead of typing real estate agent, perhaps try REALTOR®, CRS, ABR®, GRI Specializing in Foreclosures in St. Louis Current position should include the dates that you have been working at the company, brief description of the responsibilities and a bulleted list. Long paragraphs are harder to read than bulleted or spaced lines. Past employment should include responsibilities and results. State in terms of sales volume, production, and tasks completed. Education from past colleges or other schools can be added to your profile. In addition state some of the coursework involved, activities, honors, or achievements as a result from receiving your certification or degree. The summary is a combination of your current and past work experiences. LinkedIn provides you with a unique website or Public Profile that will individuals can use to locate the profile. In the box underneath the websites choose to edit the public profile Link. Now type in your first and last name with no space and save profile. For example my link is To ensure your profile can be found in the search box write your profile Key word heavy. Write down a list of 25 or more words that describe you, your business, and all of the different services provided. In the profile make sure that you have stated one of those words at least once. Avoid using the same word over and over again which can confuse readers.
  • LinkedIn gives you the opportunity to add up to 3 websites of your choice and defaults to six options. If you want to be more creative than the using the default choose other and start typing in the full URL of each website. Make sure to include the http:// in the address to make sure that the links work correctly.
  • If you don’t know the person and want to become connected with them you must have their email address. If you don’t have their email address then search Google for their first name, last name, the word email, and maybe their company name or position. Browse each paragraph to see if which links may include the email address or have a higher chance of finding it quickly. Build your database by downloading the LinkedIn Toolbar to your Outlook or uploading the .csv file and invite people to join your network who already participate in LinkedIn. Add a personal message instead of using the “I would like you to join my network”. Say instead, “I am excited to see you are using LinkedIn as a tool to communicate with like minded business professionals. I was hoping we could share some ideas that will help one another in our business. Please add me to your network so we can begin our relationship online.”
  • There are several ways to How to participate in LinkedIn groups Discussions. Choose hot topics and ask for feedback within the group. If the discussion is in the form of a question, is authentic, and not a form of self promotion, then more will be willing to comment based on their own experiences. Submit articles in the News tab from your blog or other websites that group members will enjoy reading. This can also promote more discussion among the members using comments. Updates include discussion posts, recent comments, and notifications of new people that join the group. It is a quick way to see what group members are talking about in the least amount of time. Search the entire group roster on the Members tab to see who you know and ask to join their network. Also, you can access their profile and send them a message directly. On the Settings Tab, choose whether you want the logo to appear on the profile, receive a daily email on group updates, or allow members to send you messages.
  • Participating in Q&A. Those who ask questions as well as answer questions in LinkedIn are thought of as experts in their respective fields. Asking questions means you care about the business enough to inquire about how to do something better, faster, or at a higher level. Answering questions reveals solutions to uncommon thought processes or an effective solution. Thank you for asking this question. People viewing this answer will appreciate you taking the time to ask and see the answers.
  • Applications are a new feature of LinkedIn and many are being added as time goes on. Some of the applications I have used are: – Any time I write a new entry to my WordPress blog the entry title and first few lines appear in my LinkedIn profile. This way readers can click on the link and go directly to the blog to read the rest of the entry and start more dialogue there. – Add PDF files, Microsoft Word documents, Excel files, and pictures to your profile and they will automatically appear in your LinkedIn profile if you have added the application. www.SlideShare.Net – Profess ional Microsoft Po werPoint presentations can be added to your LinkedIn profile using SlideShare. Add the application and anytime you upload to Slideshare it will appear in LinkedIn automatically. – Share your favorite books wit h others by cr eating an account at, add the application to LinkedIn, and add books that you have read, want to read, or can recommend to others.
  • Share videos with the world.  Create your own television channel for FREE with a username, password, and email address.  Add video tours of neighborhoods, listings, and attractions.  Produce videos that generate interest that members will want to subscribe to on a regular basis.  These may include live conferences, testimonials from members, or classroom instruction.
  • Create a YouTube profile with a username and password.
  • Each YouTube user has their own television like channel that can be personalized to showcase your own videos and those of others. For example the URL will look like . Each channel Channel info – Name the title of your videos that will appear on your page. The example here is Doug Devitre’s videos. Also, add a brief description that you can pull from the Template in Appendix A to complete this section. Add tags or keywords that will quickly identify your channel if people were going to search YouTube by channel. Allow everyone to comment as long as they have approval to display comments Channel design – Customize a color theme, add playlists, and select the videos that you want to appear on your home page. You can also upload an image to serve as the background instead of choosing a default or available colors. Organize videos – YouTube gives you the ability to choose up to 9 videos to be displayed on your home page. Here set favorite videos to stay and leave a few spaces blank for other videos. Blank spots will automatically populate any new video to the channel’s home page. Performer info – Add additional resume like information to this section. Keep this short and simple.
  • You must be logged into your account to upload videos. Videos have a maximum time limit of 10 minutes and no more than 1GB of file space. Upload videos to your account in a few simple steps: Choose upload on the upper right side of the screen. Choose browser for video. This is similar to inserting a picture into the MLS. Note that it is best to create a folder in My Documents called My Videos if none exists. Select the video and press OK. Choose upload video While the video is loading add additional information about the video. Title must clearly identify the purpose of the video and include key words when people search for the video. Write a description that defines the purpose of the video and why others should watch it. Add tags or keywords to each video that define the purpose of the video Note the tags should include key words from the title and first few lines in the description. This will help the videos rankings in the search of videos similar to these key words.
  • Once the videos have been uploaded to YouTube then each video will contain two different windows to share your videos with the world. URL – Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on as an example. This is the easiest way to share videos but has its own limitations. After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer. On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
  • A much better alternative to marketing videos is to embed them into a blog or website. Embed – Each video will give you the embed HTML source code to insert into your website or blog. If the website or blog does not allow you to access the HTML source code then you will have to email it to your website provider. Here are the steps to insert the video into your blog: Open up your blog software Create a new entry Choose HTML or Source Code Editor View the web page in YouTube for the individual video and copy the embed code from the YouTube video to the clipboard (CTRL-C) Go back to blog entry and choose the source editor button. The entry will turn the HTML source code and then paste the code from the clipboard into the HTML source code area. Press the HTML source code button and the video will appear in your blog. Example embed code is: <object width="425" height="344"><param name="movie" value=""></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object> Note that you don’t have to know anything about embed code. If you can copy and paste you can blog with video.
  • Some YouTube channels have a customized background from a royalty free photo, a picture of the person, or an image that was created using a graphic design program. Also, one can adjust the color of the text, background color, link color, transparency of the boxes, etc. To create your own customized background please follow these steps: Login to your YouTube account Choose yellow Edit Channel Choose the second option, Channel Design Browse for the Advanced Design Customization Choose next to Background Image, select Browse Select the photo you want to use as the background for your YouTube Channel Select OK Choose whether you want the image to repeat in the background Choose the transparency level of how the text and boxes will appear over the background image. At the bottom of the screen choose update channel
  • Playlists are a series of videos to play in the order that you choose on your profile page. Think of playlists like creating a CD of your favorite music to play songs in the order you want. Once you have established some playlists then you can add the chosen videos to play in your blog or website in what’s called a Custom YouTube Player instead of adding videos individually.
  • To create a playlist and add videos to that playlist here are the steps: At the top of the screen where your username is click on the drop down arrow to the right and select My Videos. The most recent videos will appear toward the top and older videos will appear towards the bottom or can be seen by selecting the next option. Create a Playlist. If you have not created a playlist yet then choose New, Playlist, and begin to add the title, description, and the tags that will make this playlist appear towards the top of the YouTube search. Each playlist has its own Link which can be added to email marketing or embed code to add to a blog or website. Follow the Embed HTML Source code page. If you have created a new playlist make sure on the left hand side you are viewing the uploaded videos tab instead of the playlists tab. Check the boxes of the videos you want to add to your playlist. More videos can be viewed by choosing next on the page. Select Add to, Playlist in the middle of the screen and then the videos will be added to the playlist.
  • When you browse YouTube you will see videos that are you like and want to share with others. Marking videos as your favorites are a quick way to be able to save videos to your profile that you can go back to and view in the future. These videos will be included on your home page until you have decided to remove them. People that view your profile can also see these videos. Choose your favorites carefully as they may reflect the way you do business.
  • Adding videos one by one onto a page result in a long string of videos which the person has to click on individually. Instead add multiple videos into your website or blog by using a Custom Video Player in YouTube. There are 3 options to select which videos will appear in your Custom Video Player Chosen Favorites Created a Playlist All of My Videos Here is how to add the custom video player into your website: At the top of the screen underneath your profile name click the dropdown arrow to the right, scroll down, and choose more… Next, the My Account, Overview page will display. On the 3 rd column of links under More choose Custom Video Players At the top left of the window choose Create Custom Player Add the Player Name Add a description for the Custom YouTube Player Select a theme color for the player Choose between a single video or multiple video layout Choose which category of videos you want to include in your Custom YouTube Player: My Videos, My Favorites, or Playlists Click Select Generate Code Repeat steps in Embed HTML Source Code into Blog to insert the Custom Video Player into your blog or website
  • SlideShare is an online community of sharing Microsoft PowerPoint presentations and other documents with the world. Individuals will upload their presentations, view other, make comments, send messages and form groups to help one another gain knowledge on subject matter. SlideShare allows you to create a profile, upload presentations, and then give you additional options to embed into your website or blog. Sharing information will position yourself as the expert in your marketplace as others will be able to see your content in many locations online.
  • A profile in Slide is very similar to other profiles that you have created previously. Use the Template in Appendix A to copy and paste information to save more time.
  • Once you have created a profile on SlideShare you can now begin uploading Microsoft PowerPoint and other documents to your profile. Here are the steps: At the top middle of the screen click the Upload link Browse your computer for
  • Each slideshow or document that you upload to Slideshare can be reviewed under My Slideshows. Here you can quickly see the following: Name of presentation Author When presentation was uploaded How many have viewed Number of comments Tags My Slideshows is a good place to track online activity and see which presentations were the most favorite.
  • Once you view one of your presentations that you have already uploaded click on the title of the presentation on the My Slideshows screen and it will open up to the screen shown above. Now you have the ability to share your presentation with the preferred method of communication of your audience. Here are some options: Share by email. Mark as favorite so others can see which is the best. In addition add more tags to the favorite show to make it come up in the search quicker. Request download from the author. This option is available only if the author did not make download available to the public. Share on other social media Share on Facebook Post to Twitter Post to Blogger Share on MySpace Bookmark on Embed in website Embed in WordPress
  • A Presentation Pack is a series of slideshow presentations or marked as My Favorite slideshows that can be embedded into a blog or a website. To embed a Slideshow Presentation Pack into your website or blog here are the steps: On the home page on the right side of the screen click on the widgets link. Next, you will be able to create the widget using either My Slideshows or My Favorite Slideshows under where it says Customize your Presentation Pack. At the bottom give your widget a title that represents who you are and how you want people to remember these presentations. At the bottom of the screen will display how the Presentation Pack will be viewed depending on your preferences. To the right of the Customize your Presentation Pack is the HTML source code that you will want to be able to copy and paste into your blog or website.
  • Please read Appendix G Photos for Social Media before beginning this module Flickr is one of the most popular social networking site for sharing photos online. It works with many of the other social media sites like WordPress, Facebook, Feedburner, and has the RSS feature to make photos appear on any website of your choice. There are many different ways to use Flickr included below but not limited to the following: Create profile that people can get to know you and your style of photos that you upload online. Upload photos into one convenient online location. Add titles, tags and descriptions so that photos can be found quicker online. Batch and organize photos into groups quickly. Create photo sets or albums to share with others. Share photos with other social media sites using RSS feed for photos sets.
  • Create your online profile in minutes by visiting and entering your username and password. Follow the steps as indicated in Creating Online Social Profiles located in Appendix A. Once you have created a profile you will want to see the user ID that Flickr has assigned to you. For example if your profile link is then your Flickr ID is 28116669. You will need this number to add Flickr to some of your other online social networking profiles.
  • To upload photos to your Flickr profile you follow these steps: Start from the home page Click upload photos on the right side of the page A list of steps will now be displayed Click under step 1 Choose Photos A window will pop open under My Documents to browse for pictures to upload to Flickr. You may select as many as you like but the maximum size of photos one can upload is 100MB per month unless you want to pay a monthly fee for more storage. Once the photos have been selected choose the privacy settings and select Upload Photos At the bottom of the screen a check mark will appear and to the right click on the link Add a Description
  • Each photo can have up to 3 different ways to search for photos online. The more detail and time added to these photos the faster that they will appear in the Flickr search. Titles are retrieved automatically from the name of the photo file. The consist of key words that identify where the picture was taken, who is in the photo, and what is happening in the photo. Descriptions are a few sentences that describe the picture in detail. Tags are the key words that help the picture become found quicker in internet searches. If you want to maximize the search engine optimization of the photos on Flickr, make sure that the title in in the tags and in the first few lines of the description. This is true for other sites like YouTube and Slideshare.
  • The Photostream shows all of your recent photos in the middle and the photo sets on the right hand side. This is the site that you want to direct people to instead of your profile page. Copy the URL at the top of the screen from the Photostream page and use this in your email marketing. At the bottom of the Photostream there is a link for others to subscribe to receive your photos as you upload them to your website. Use this feed also to promote your photos among other online social profiles.
  • Share documents online without having to contact your website provider using a service called Visit and create a profile with a username and password. This is a free application unless you start uploading several documents and want additional options to share and collaborate on documents. You can start uploading documents immediately. These can include and not limited to the following: .pdf (portable file document) .doc or .docx (Microsoft Word) .xls or .xlsx (Microsoft Excel) .ppt. or pptx (Microsoft PowerPoint) .jpg, .jpeg, .gif or any other type of picture files Once the files are uploaded they can be managed into folders. Each folder can be share documents online through email, blogs, or websites.
  • Once each file is uploaded it can be organized into folders which help you find files quicker and share them with others. Create and add new folders like you would with paper files at your desk. can serve as an additional backup to the documents you need away from your computer and be able to download them from anywhere with an internet connection. To the right of each file there are three options: actions, shared, and comments. In the actions menu you can: Download the file Upload a new version of the file Rename the file On the shared menu you can: Share file by email Share file by creating a hyperlink. For an example open this document Other services like password protecting files, sharing large folders, and mobile settings are available for an additional fee.
  • In order to make your files accessible on your website or blog you will want to create a widget from that your can embed using the HTML source code. This requires you to follow the same directions as Embed HTML Source Code into Blog but I recommend inserting this widget into one of the columns that appear on your blog. Check with your blog software to see how to embed widgets in the blog so that every page displays the information. Notice that the HTML source code contains the characters width="460" height="345“. This shows how tall or wide the widget will be. Adjust the numbers carefully in order to make the widget fit the right size exactly in your blog. If you can copy and paste then you can embed this widget into your blog or website.
  • PRESA: Communicating Effectively And Minimizing Risk Using Social Media

    1. Communicating Effectively and Minimizing Risk Using Social Media <ul><li>By Doug Devitre </li></ul>
    2. Current Responsibilities Manage accounting Sell Personal life Attend classes Volunteer Upload pictures Search for homes Check title Delegate Write my ads Open houses Prospecting Negotiate inspections Take pictures Advertise listings Attend closings Manage a database List homes Write contracts Show property
    3. You expect me to do this too!
    4. Why Social Media? <ul><li>FREE </li></ul><ul><li>Be found on internet </li></ul><ul><li>Answer frequently asked questions </li></ul><ul><li>Growing numbers </li></ul><ul><li>Decision makers participate </li></ul><ul><li>Outsourced </li></ul>
    5. Top 10 Mistakes Agents make Using Social Media
    6. 10. Insignificant Status Updates
    7. 9. Double Check Speeling
    8. 8. Breaching Confidentiality
    9. 7. Accepting Your Mom as a Friend
    10. 6. Promote Other Businesses
    11. 5. Accept Everyones’ Invitation and Offer
    12. 4. Do What Everyone else is Doing
    13. 3. Update Status All of the Time
    14. 2. Know how to do EVERYTHING
    15. 1. Try to do it ALL
    16. Effective Communication
    17. How do YOU Know What is Effective?
    18. Signals People Take Action <ul><li>They call you </li></ul><ul><li>They email you </li></ul><ul><li>Click on links in an email </li></ul><ul><li>Comment on what you say </li></ul><ul><li>Fill out a form on a website </li></ul><ul><li>Download resources </li></ul><ul><li>Refer and recommend to others </li></ul>
    19. They Call You <ul><li>How did you find me? </li></ul><ul><li>What made you pick up the phone and call? </li></ul><ul><li>Do you have other preferred methods of communication? </li></ul>
    20. They Email You <ul><li>They: </li></ul><ul><ul><li>Asking for more information </li></ul></ul><ul><ul><li>Need clarification </li></ul></ul><ul><ul><li>Want to remain anonymous </li></ul></ul><ul><ul><li>Want permission to follow up </li></ul></ul>
    21. Click Links in an Email <ul><li>Can you track? </li></ul><ul><ul><li>how many sent </li></ul></ul><ul><ul><li>how many opens </li></ul></ul><ul><ul><li>how many links clicked </li></ul></ul><ul><ul><li>how many unsubscribed </li></ul></ul>
    22. Comment on What You Say <ul><li>Comment on a blog post </li></ul><ul><li>Comment on your comment </li></ul><ul><li>Comment on a photo </li></ul><ul><li>Comment on a video </li></ul><ul><li>Comment on PowerPoint </li></ul>
    23. Fill out Form on Website <ul><li>Calls to action </li></ul><ul><li>Lead generation </li></ul><ul><li>Special reports </li></ul><ul><li>Subscribe to RSS </li></ul><ul><li>Develop your list of questions </li></ul><ul><li>Auto-responders </li></ul>
    24. Download Resources <ul><li>PDF as link on blog </li></ul><ul><li>PDF as link in email </li></ul><ul><li>PDF as link in auto-responder </li></ul><ul><li>Folder of downloadable documents by link </li></ul><ul><li>Folder of docs embedded into website </li></ul>
    25. Refer and Recommend to Others
    26. by the Numbers
    27. “ 50% of Internet users in the US regularly read blogs.” <ul><li>eMarketer (May 2008) </li></ul><ul><li> </li></ul>
    28. “ On average, bloggers use 5 different techniques to drive traffic to their blog.” <ul><li>Technorati (2008) </li></ul><ul><li> </li></ul>
    29. “ In August of 2009, LinkedIn reached 45 million registered users.” <ul><li> </li></ul><ul><li> </li></ul>
    30. “ YouTube is the #1 video site on the web, with 300 million visitors each month.” <ul><li>Clean Cut Media (2009) </li></ul><ul><li> </li></ul>
    31. “ 72.5% of people in the US regularly go online.” <ul><li> </li></ul><ul><li> </li></ul>
    32. “ 47% of YouTube’s users have annual incomes of over $75,000.” <ul><li> </li></ul>
    33. “ In 2008, 32% of REALTORS® used social media sites. In 2009, the number rose to 84%.” <ul><li>2009 REALTOR® technology report </li></ul><ul><li> </li></ul>
    34. “ 25% of REALTORS® post to their own blog for business purposes.” <ul><li>2009 REALTOR® technology report </li></ul><ul><li> </li></ul>
    35. “ By 2010 Gen Y will outnumber Baby Boomers, 96% of them have joined a social network .” <ul><li>Grunwald Associates National Study </li></ul><ul><li> </li></ul>
    36. Facebook added 100 million users in less than 9 months. <ul><li>United Nations Cyberschoolbus Document / </li></ul>
    37. “ The fastest growing demographic on Facebook is females aged 55-65.” <ul><li>Inside Facebook Blog </li></ul><ul><li> </li></ul>
    38. “ Daily use of social media by adults rose from 8% in 2005 to 35% in 2009.” <ul><li> </li></ul>
    39. “ 66% of LinkedIn users are decision makers or have influence in the purchase decisions at their companies.” <ul><li> / </li></ul>
    40. “ 44% of Inc. 500 companies consider social media technologies ‘very important’ for their business/marketing strategy.” <ul><li> </li></ul>
    41. “ More than 90 percent of home buyers 44 years old or younger used the Internet as a source of information during the home buying process.” <ul><li>2008 National Association of REALTORS® Profile of Home Buyers and Sellers </li></ul>
    42. What is Your Clients’ Preferred Communication Method <ul><li>Face to face </li></ul><ul><li>Mail </li></ul><ul><li>Direct mail </li></ul><ul><li>Phone </li></ul><ul><li>Fax </li></ul><ul><li>Hand written note </li></ul><ul><li>Text message </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Linkedin </li></ul><ul><li>YouTube </li></ul><ul><li>SlideShare </li></ul><ul><li>RSS </li></ul>
    43. Text Message <ul><li>140 characters or less </li></ul><ul><li>Text message templates </li></ul><ul><li>Text message signatures </li></ul><ul><li>Email to text message </li></ul><ul><li>Text notification from lead sources </li></ul><ul><li>Multimedia SMS </li></ul>
    45. Create the Perfect Profile
    46. Online Profiles to Create <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>www.Box.Net </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>www.FriendFeed. com </li></ul><ul><li> m </li></ul><ul><li> m </li></ul><ul><li>www.Feedburn </li></ul><ul><li>http://Cal </li></ul>Email - Username -Password
    47. Creating Online Profiles <ul><li>Create profile template </li></ul><ul><li>Visit website </li></ul><ul><li>Click join or sign up </li></ul><ul><li>Enter in username and create password </li></ul><ul><li>Add professional details </li></ul><ul><li>Check email for subscription link </li></ul><ul><li>Visit site and enter in username and password </li></ul><ul><li>Copy and paste from template into fields </li></ul>
    48. Social Media Template You Summary Associations Honors Specialties Work Experience Positions Summaries Education Activities & Societies Additional notes Contact settings Websites Phone #s Email About Me Summary Interests Activities Personal Movies Music Books Influences
    49. Every Social Media Account Needs a Brand <ul><li>Locate login url </li></ul><ul><li>Select username </li></ul><ul><li>Select password </li></ul><ul><li>Choose hyperlink </li></ul><ul><li>Locate RSS feed </li></ul>
    50. Create Spreadsheet of Accounts Login URL Username Password Profile URL [email_address] Link1234 [email_address] Face1234 DougDevitre Twit1234
    51. Facebook <ul><li>Status update </li></ul><ul><li>Poke </li></ul><ul><li>Post to wall </li></ul><ul><li>Share multimedia </li></ul><ul><li>Facebook email message </li></ul><ul><li>Comment on photos & videos </li></ul><ul><li>RSS import </li></ul>
    52. Create a Facebook Profile
    53. Facebook Status Updates
    54. Facebook Friends
    55. Personalization Increases Facebook Conversion Rate <ul><li>Add a friend you know </li></ul><ul><li>Add a friend you don’t know </li></ul><ul><li>Someone suggested you add a friend </li></ul><ul><li>Someone posted on your wall </li></ul><ul><li>Send someone a message with a hyperlink </li></ul><ul><li>Someone joins your group </li></ul><ul><li>Someone comments on your status update </li></ul>
    56. Facebook Photos
    57. Facebook Videos
    58. Facebook Wall
    59. Facebook Pages
    60. Facebook Comments
    61. Facebook RSS
    62. Twitter <ul><li>140 characters or less </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Share hyperlinks </li></ul><ul><li>Share multimedia </li></ul><ul><li>GeoChirp </li></ul><ul><li>TweetBeep </li></ul>
    63. Create a Profile <ul><li>Name </li></ul><ul><li>Username </li></ul><ul><li>Picture </li></ul><ul><li>Website </li></ul><ul><li>Online bio </li></ul><ul><li>Location </li></ul><ul><li>Background </li></ul>
    64. Follow People <ul><li>Find people on Twitter </li></ul><ul><li>Click on Follow </li></ul>
    66. Twitter Tools <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    67. <ul><li>Professional social network </li></ul><ul><li>Links to favorite websites </li></ul><ul><li>Searchable database of contacts </li></ul><ul><li>Ask and answer questions and answers </li></ul><ul><li>Recommendations from past clients </li></ul><ul><li>Past work and education experience </li></ul>
    68. Create LinkedIn Profile <ul><li>Name, title, industry </li></ul><ul><li>Current position </li></ul><ul><li>Past employment </li></ul><ul><li>Education </li></ul><ul><li>Summary </li></ul><ul><li>Specialties </li></ul><ul><li>Public profile </li></ul><ul><li>Key word heavy </li></ul>
    69. Choose Websites
    70. Add Connections
    71. Upload Contacts to LinkedIn
    72. Personalization Increases LinkedIn Conversion Rate <ul><li>Add a contact you know </li></ul><ul><li>Add a contact you don’t know </li></ul><ul><li>Ask for recommendations </li></ul><ul><li>Someone joins your network </li></ul><ul><li>Someone comments on your discussion </li></ul><ul><li>You comment on someone else’s discussion </li></ul>
    73. Group Discussions
    74. Q&A
    75. Add Applications <ul><li> </li></ul><ul><li> </li></ul><ul><li>www.SlideShare.Net </li></ul><ul><li> </li></ul>
    76. <ul><li>Create profile </li></ul><ul><li>Design the Channel </li></ul><ul><li>Upload video </li></ul><ul><li>Marketing videos </li></ul><ul><li>Playlists </li></ul><ul><li>Favorites </li></ul><ul><li>Subscriptions </li></ul><ul><li>Custom video players </li></ul>
    77. Create YouTube Profile <ul><li>Select username </li></ul><ul><li>Enter password </li></ul>
    78. Design the Channel <ul><li>Channel info </li></ul><ul><li>Channel design </li></ul><ul><li>Organize videos </li></ul><ul><li>Performer info </li></ul>
    79. Upload Video
    80. Marketing videos
    81. Embed HTML Source Code Paste CTRL-V Source Code selected
    82. Create a Background
    83. Playlists
    84. Set Up Playlists
    85. Favorites
    86. Custom Video Players
    87. <ul><li>Create a profile </li></ul><ul><li>Upload presentations </li></ul><ul><li>My Slideshows </li></ul><ul><li>Share presentations </li></ul><ul><li>Create a slideshow Presentation Pack </li></ul>
    88. Create a Profile
    89. Upload Presentations
    90. My Slideshows
    91. Share Presentations
    92. Create a Slideshow Presentation Pack
    93. <ul><li>Create a profile </li></ul><ul><li>Upload photos </li></ul><ul><li>Titles, descriptions, and tags </li></ul><ul><li>Photostream </li></ul><ul><li>Create photo sets </li></ul><ul><li>Batch and organize photos </li></ul>
    94. Create a Profile
    95. Upload Photos
    96. Titles, Descriptions, and Tags <ul><li>Titles </li></ul><ul><li>Descriptions </li></ul><ul><li>Tags </li></ul>
    97. Photostream
    98. www.Box.Net <ul><li>Create a profile </li></ul><ul><li>Create folders </li></ul><ul><li>Upload files </li></ul><ul><li>Sharing documents by email and hyperlinks </li></ul><ul><li>Embed widget to blog or website </li></ul>
    99. Documents by Folder Buyers Sellers Marketing Company Broker disclosure Buyer presentation Buyer agency agreement Loan application Sample sales contract Homeowner warranty Sellers forwarding address Title and survey authorization Inspection notice Moving checklist Utility transfer Vendor list Relocation package Broker disclosure Listing contract Listing presentation Homeowner warranty Condo supplement MLS listing sheet Lock box authorization Flood letter Moving checklist Utility transfer Vendor list Relocation package Flyer templates Postcard templates PowerPoint templates Business card template Social media template List of suppliers Signs and riders Custom design Broker policy manual Referral agreements Training exercises Company roster Company logos Press releases
    100. Folders <ul><li>Share documents by hyperlink </li></ul><ul><li>Share folders by hyperlink </li></ul><ul><li>Embed folder into blog </li></ul><ul><li>Folders contain more documents </li></ul>
    101. Sharing Documents
    102. Embed Widget to a Blog or Website <ul><li><embed src=&quot;; width=&quot;460&quot; height=&quot;345&quot; wmode=&quot;transparent&quot; type=&quot;application/x-shockwave-flash&quot;></embed> </li></ul>
    103. <ul><li>RSS </li></ul>
    104. Example RSS Feeds <ul><li>Blog </li></ul><ul><li>Blog comments </li></ul><ul><li>YouTube </li></ul><ul><li>Twitter </li></ul><ul><li>Slideshare </li></ul><ul><li>Flickr </li></ul><ul><li>FriendFeed </li></ul><ul><li> </li></ul><ul><li>Google Calendar </li></ul>
    105. Handling Comments <ul><li>Types of comments </li></ul><ul><ul><li>SPAM </li></ul></ul><ul><ul><li>Acknowledgements </li></ul></ul><ul><ul><li>Clarification questions </li></ul></ul><ul><ul><li>Disagree </li></ul></ul><ul><ul><li>Negative or hurtful </li></ul></ul>
    106. Ethical Issues and Risk Reduction <ul><li>Fair housing </li></ul><ul><li>Diversity </li></ul><ul><li>Code of Ethics </li></ul>
    107. Copyright Infringement <ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Audio </li></ul><ul><li>Quotes </li></ul><ul><li>Articles </li></ul>
    108. Misinterpretation <ul><li>I didn’t mean to say that </li></ul><ul><li>No one will see this </li></ul><ul><li>Negative comments </li></ul><ul><li>Overstated opinions </li></ul>
    109. Abandonment <ul><li>Last blog post was 2 years ago </li></ul><ul><li>No response to comments </li></ul><ul><li>Not a worthy resource for others to return. </li></ul>
    110. Types of Content <ul><li>Announcements </li></ul><ul><li>Stating facts </li></ul><ul><li>Opinions </li></ul>
    111. Auto-Approve <ul><li>What comments would you auto-approve to your social media accounts? </li></ul><ul><li>Who would you approve to automatically publish comments? </li></ul>
    112. Require Approval <ul><li>Blog posts </li></ul><ul><li>Political issues </li></ul><ul><li>Hot topics </li></ul>
    113. Social Media Plan of Action
    114. Social Media Time Management <ul><li>Choose which networks have highest ROI </li></ul><ul><li>Decide personal vs. business </li></ul><ul><li>Set recurring appointments </li></ul><ul><li>Outsource </li></ul><ul><li> </li></ul><ul><li>Find a college intern </li></ul>
    115. Risks of Using Social Media <ul><li>Immediacy of published content </li></ul><ul><li>Others may use content </li></ul><ul><li>Others tag you </li></ul><ul><li>Broker responsibility </li></ul><ul><li>Hijacked profile </li></ul><ul><li>Fair housing </li></ul><ul><li>MLS violations </li></ul><ul><li>Code of ethics </li></ul>
    116. Social Media Plan of Action Setup Maintenance
    117. Setup <ul><li>Choose networks </li></ul><ul><li>Find help </li></ul><ul><li>Customize profiles </li></ul><ul><li>Create network of contacts </li></ul><ul><li>Automate RSS feeds </li></ul>
    118. Maintenance <ul><li>Uploading content </li></ul><ul><li>Managing profiles and comments </li></ul><ul><li>Titles, tags, and descriptions </li></ul><ul><li>Status updates </li></ul><ul><li>Managing connections </li></ul>
    119. Share Not Sell <ul><li>Share your experiences </li></ul><ul><li>Share your photos </li></ul><ul><li>Share your videos </li></ul><ul><li>Share your business </li></ul><ul><li>Share your personal life </li></ul>
    120. Social Media Strategy <ul><li>What is the content? </li></ul><ul><li>What is the right tool? </li></ul><ul><li>Where does it go? </li></ul>
    121. What is the content? <ul><li>Articles </li></ul><ul><li>Pictures </li></ul><ul><li>Videos </li></ul><ul><li>Favorite websites </li></ul><ul><li>Audio </li></ul><ul><li>PowerPoint presentations </li></ul><ul><li>Online documents </li></ul><ul><li>Status update </li></ul>
    122. What is the right tool? <ul><li>Blog </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Hipcast </li></ul><ul><li>SlideShare </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    123. Where does it go? <ul><li>Facebook </li></ul><ul><li>Linkedin </li></ul><ul><li>Blog </li></ul><ul><li>Website </li></ul><ul><li>Email </li></ul><ul><li>RSS reader </li></ul><ul><li>Friendfeed </li></ul><ul><li>Widgetbox </li></ul>