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Power Prospecting and Renewing Referrals Using Social Media

This high energy session is supplemented with the PowerPoint action plan for real estate professionals to use in their business.

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Power Prospecting and Renewing Referrals Using Social Media

  1. 1. Power Prospecting Using Social Media
  2. 2. 2
  3. 3. 3
  4. 4. Current Responsibilities
  5. 5. Current Responsibilities Manage accounting
  6. 6. Current Responsibilities Manage accounting Sell
  7. 7. Current Responsibilities Manage accounting Personal life Sell
  8. 8. Current Responsibilities Manage accounting Personal life Sell Attend classes
  9. 9. Current Responsibilities Manage accounting Personal life Sell Volunteer Attend classes
  10. 10. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes
  11. 11. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Search for homes
  12. 12. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Check title Search for homes
  13. 13. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Check title Search for homes Delegate
  14. 14. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Check title Search for homes Write my ads Delegate
  15. 15. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate
  16. 16. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate Prospecting
  17. 17. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate Prospecting
  18. 18. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate Prospecting
  19. 19. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Delegate Prospecting
  20. 20. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Attend closings Delegate Prospecting
  21. 21. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
  22. 22. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
  23. 23. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Write contracts Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
  24. 24. Current Responsibilities Negotiate inspections Show property Manage accounting Upload pictures Personal life Take pictures Write contracts Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
  25. 25. You expect me to do this too!
  26. 26. Why Social Media? • FREE • You can be found on the Internet • Build top-of-mind awareness • Decision makers participate • Easily outsourced
  27. 27. Share, Don’t Sell Share your experiences Share your expertise Share your photos Share your videos Share your business Share your personal life 7
  28. 28. Social Media Strategy !"#$%&'%$"(%)*+$(+$,% !"#$%&'%$"(%-&."$%$**/,% !"(-(%0*('%&$%.*,% 8
  29. 29. Know the Why Delegate the How 9
  30. 30. How much are YOU worth per 10
  31. 31. Post a Craigslist Ad 11
  32. 32. What is the content? • Articles • Pictures • Videos • Favorite websites • Audio • PowerPoint presentations • Online documents • Status update 12
  33. 33. Content Creation Skill Sets • Microsoft Word • Microsoft PowerPoint • Video editing software • Audio editing software • Picture editing software • Self hosted WordPress Blog • Database entry • Internet research and browsing 13
  34. 34. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 14
  35. 35. Where does it go? • RSS feed • RSS reader • Facebook • Linkedin • Twitter • Blog • Email • Friendfeed 15
  36. 36. RSS
  37. 37. Every social media profile has its own RSS Feed 17
  38. 38. Example RSS Feeds • Blog • Blog comments • YouTube • Twitter • Slideshare • Flickr • FriendFeed !""#$%"&$'()$ • Del.icio.us "&*+,)$-."+$
  39. 39. Make multiple RSS Feeds one 19
  40. 40. www.FriendFeed.com
  41. 41. Add Social Media Profiles
  42. 42. Available Social Websites Choose frequently used
  43. 43. Friend Feed RSS Feed 23
  44. 44. 5 Simple Steps to Start Social !"##$%&'((#)*+$&+#&$+',+&)$-*.& !,%'+%&$#(-'/&0%1-'&+%02/'+%& !,%'+%&'((#)*+$3&)$%,*'0%&4&2'$$5#,1& 6270-8%&9#),&2,#:/%$& ;)-/1&(#**%(7#*$&
  45. 45. Which Profiles do I 26
  46. 46. Recommended • Google Accounts • www.WordPress.com • www.FaceBook.com • www.YouTube.com • www.Twitter.com • www.FeedBurner.com • www.Linkedin.com • www.Flickr.com • http://Ping.fm • www.Box.net • www.SlideShare.net • www.FriendFeed.com
  47. 47. Create Social Media Profile
  48. 48. Social Media Template You Summary Work Experience Education Contact settings About Me Personal Associations Positions Activities & Websites Summary Movies Societies Honors Summaries Additional notes Phone #s Interests Music Specialties Email Activities Books Influences
  49. 49. Tips for Profile Template • Select 20 key words that describe your business. • Bulleted lists are easier to read than paragraph text. • Mention what people get as a result of hiring you. 30
  50. 50. Create accounts, usernames, & 31
  51. 51. Use the same username and picture across multiple social media profiles 32
  52. 52. Create Accounts • Username may also be email address. • Create a rule for your password. • Store information in excel spreadsheet. • Track: – Username – Password – Profile URL – Profile RSS feed 33
  53. 53. Spreadsheet of Accounts Login URL Username Password Profile URL Linkedin.com DougDevitre@ Link1234 http:// Gmail.com www.linkedin.com/in/ dougdevitre Facebook.com DougDevitre@ Face1234 http:// Gmail.com www.facebook.com/ DougDevitre Twitter.com DougDevitre Twit1234 http://twitter.com/ dougdevitre
  54. 54. Optimize Your Profiles
  55. 55. Profile Optimization • Each profile has unique questions to answer • Add hyperlinks to your social media profiles • Add applications • Integrate RSS feeds 36
  56. 56. 37
  57. 57. 37
  58. 58. 38
  59. 59. www.LinkedIn.com • Most professional social network • Your virtual resume online • Add connections who can hire you or refer business • Prospect for the perfect client • Recommendations from past clients • Add applications from other sites
  60. 60. Create LinkedIn Profile • Name, title, industry • Current position • Past employment • Education • Summary • Specialties • Public profile • Key word heavy
  61. 61. Choose Websites • Choose other on every single option • Type in what people get as a result • Paste hyperlink to specific web page
  62. 62. Edit Profile URL 42
  63. 63. Add Connections
  64. 64. Upload Contacts to LinkedIn
  65. 65. Personalization Increases LinkedIn Conversion Rate • Add a contact you know • Add a contact you don’t know • Ask for recommendations • Someone joins your network • Someone comments on your discussion • You comment on someone else’s discussion
  66. 66. Add Applications
  67. 67. 47
  68. 68. 47
  69. 69. Personal = Facebook Profile Business = Facebook Fan page 49
  70. 70. Facebook • Status update • Poke • Post to wall • Share multimedia • Facebook email message • Comment on photos & videos 50
  71. 71. 51
  72. 72. 52
  73. 73. 53
  74. 74. Facebook Status Updates
  75. 75. Facebook Friends
  76. 76. Personalization Increases Facebook Conversion Rate • Add a friend you know • Add a friend you don’t know • Someone suggested you add a friend • Someone posted on Text wall your • Send someone a message with a hyperlink • Someone joins your group • Someone comments on your status update
  77. 77. Facebook Photos
  78. 78. Facebook Videos
  79. 79. Tips for Fan Pages • Create yourself • Name the page the product of your service • Post helpful business related content • Comment on your comments 59
  80. 80. 60
  81. 81. 60
  82. 82. 61
  83. 83. Why Twitter? • #2 social network • Easiest to use • Updated from phone • Information goes viral • Listen to what market wants • Minimal time commitment - 1 minute per day 62
  84. 84. 63
  85. 85. Create a Profile • Name • Username • Picture • Website • Online bio • Location • Background
  86. 86. Twitter Twang • RT = I am sharing someone else’s tweet • @B0bHale = I want Bob and world to know • #trcon = I want to update convention talk • Link = directs people to more content • @shadbogany = Want Shad/world to know • Text = description of link and notice 65
  87. 87. Triple Play Conversation on Twitter #TP09 Insert #TP09 in your next tweet Search.Twitter.com #TP09 66
  88. 88. Twitter Tools That Make You Money !""#$%&#'(")(*+''#,'-.( *+''/'(0(1")(&23"4'( *+&#5&6( *+&#2&-( *+''#7''8( 67
  89. 89. HootSuite 68
  90. 90. TweetDeck 69
  91. 91. Tweetie 2 for iPhone • Multiple Twitter accounts • Post photos • Quick search • Draft messages • Attachments • Offline mode 70
  92. 92. Twitvid for iPhone 3GS • Video tours • Video testimonials • Video of live events 71
  93. 93. TwitPic • Mobile uploads for pictures – Pictures of new listings for buyers – New FSBOs – Pictures from inspection – Pictures of life 72
  94. 94. TweetBeep • Online reputation management tool • Lead generation • Receive hot topics • Listen to your marketplace 73
  95. 95. Update from Mobile Web m.Twitter.com m.Facebook.com m.Linkedin.com 74
  96. 96. 75
  97. 97. 75
  98. 98. What is the right tool? • Blog • Flickr • YouTube • Delicious • SlideShare • Box.net • Ping.fm 76
  99. 99. www.Flickr.com • Create a profile • Upload photos • Titles, descriptions, and tags • Photostream • Create photo sets • Batch and organize photos
  100. 100. Hire a temp to take 300 pictures of the neighborhood, restaurants, and local landmarks for your own digital library of pictures. 78
  101. 101. Flickr Photos 79
  102. 102. Flickr Photo Sets 80
  103. 103. SlideShow Share • Picture 9 81
  104. 104. 82
  105. 105. 82
  106. 106. What is the right tool? • Blog • Flickr • YouTube • Delicious • SlideShare • Box.net • Ping.fm 83
  107. 107. www.YouTube.com • Create profile • Design the Channel • Upload video • Marketing videos • Playlists • Favorites • Subscriptions • Custom video players
  108. 108. Upload Video
  109. 109. YouTube Optimization The Title goes in the 1st few lines of the description and also in the tags. 86
  110. 110. Biggest Mistake REALTORS® Make YouTube video descriptions MUST include the broker’s name and telephone number. 87
  111. 111. Title, Tags, and Description 88
  112. 112. Marketing Videos • Email video link to clients • Embed video into blog • Post video to Twitter • Post video to Facebook
  113. 113. Categories of YouTube Videos • Video testimonials • Video tours • Video of neighborhoods • Video screen capture • Video of live events • Videos announcements 90
  114. 114. Playlists
  115. 115. 92
  116. 116. 92
  117. 117. What is the right tool? • Blog • Flickr • YouTube • Delicious • SlideShare • Box.net • Ping.fm 93
  118. 118. www.SlideShare.net • Create a profile • Upload presentations • My Slideshows • Share presentations • Create a slideshow Presentation Pack
  119. 119. Upload Presentations
  120. 120. My Slideshows
  121. 121. Insert Call to Action into the last slide with links to a special report and your blog. 97
  122. 122. What is the right tool? • Blog • Flickr • YouTube • Delicious • SlideShare • Box.net • Ping.fm 98
  123. 123. www.Box.Net • Create a profile • Create folders • Upload files • Sharing documents by email and hyperlinks • Embed widget to blog or website
  124. 124. Documents by Folder Buyers Sellers Marketing Company Broker disclosure Broker disclosure Flyer templates Broker policy manual Buyer presentation Listing contract Postcard templates Referral agreements Buyer agency agreement Listing presentation PowerPoint templates Training exercises Loan application Homeowner Business card Company roster Sample sales contract warranty template Company logos Homeowner warranty Condo supplement Social media Press releases Sellers forwarding MLS listing sheet template address Lock box List of suppliers Title and survey authorization Signs and riders authorization Flood letter Custom design Inspection notice Moving checklist Moving checklist Utility transfer Utility transfer Vendor list Vendor list Relocation package Relocation package
  125. 125. Password protect your intellectual property on documents before uploading to Box.net or afterwards for a fee. 101
  126. 126. Box.net Folders • Share documents by hyperlink • Share folders by hyperlink
  127. 127. Sharing Documents
  128. 128. Embed Widget to a Blog or Website <embed src="http:// www.box.net/static/flash/ box_explorer.swf? widgetHash=2t04hfpk40& cl=0" width="460" height="345" wmode="transparent" type="application/x- shockwave-flash"></ embed>
  129. 129. What is the right tool? • Blog • Flickr • YouTube • Delicious • SlideShare • Box.net • Ping.fm 105
  130. 130. http://Ping.fm 106
  131. 131. http://Ping.fm 107
  132. 132. Do you want me to come home with you? 108
  133. 133. Doug Devitre Delivers VIP Membership • Special PDF reports • Webinar Archives • How to Videos • Downloadable PowerPoints
  134. 134. Become a VIP Today and Save $19.95 per month $199
  135. 135. VIP Membership • 5 videos weekly that explain how to use tools you already own specific to real estate. • Weekly Downloadable PowerPoint presentation to edit, share, and use to present in your office, association, or workshops. • Monthly Webinar that explains advance concepts in real time allowing for question and answer specific to individual needs and video/audio archive of entire session. • Recent Blog Posts reminders of new thoughts, ideas, and concerns on the impact technology has on real estate. • Updates on Event Recaps of live sessions Doug Devitre presents at conventions, workshops, and seminars that include video, pictures, viewable PowerPoint presentations, handouts, etc. 115
  136. 136. 116
  137. 137. 117
  138. 138. 16 Page Special Report 118
  139. 139. 119
  140. 140. VIP Access • VIPs have access to the entire digital library of resources and receive weekly reminders to implement new ideas. Become a VIP Today! 120

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