12. Current Responsibilities
Manage accounting
Upload pictures
Personal life
Sell
Volunteer Attend classes
Check title Search for homes
13. Current Responsibilities
Manage accounting
Upload pictures
Personal life
Sell
Volunteer Attend classes
Check title Search for homes
Delegate
14. Current Responsibilities
Manage accounting
Upload pictures
Personal life
Sell
Volunteer Attend classes
Check title Search for homes
Write my ads
Delegate
15. Current Responsibilities
Manage accounting
Upload pictures
Personal life
Sell
Volunteer Attend classes Open houses
Check title Search for homes
Write my ads
Delegate
16. Current Responsibilities
Manage accounting
Upload pictures
Personal life
Sell
Volunteer Attend classes Open houses
Check title Search for homes
Write my ads
Delegate Prospecting
17. Current Responsibilities
Negotiate inspections
Manage accounting
Upload pictures
Personal life
Sell
Volunteer Attend classes Open houses
Check title Search for homes
Write my ads
Delegate Prospecting
18. Current Responsibilities
Negotiate inspections
Manage accounting
Upload pictures
Personal life
Take pictures
Sell
Volunteer Attend classes Open houses
Check title Search for homes
Write my ads
Delegate Prospecting
19. Current Responsibilities
Negotiate inspections
Manage accounting
Upload pictures
Personal life
Take pictures
Sell
Volunteer Attend classes Open houses
Check title Search for homes
Write my ads
Advertise listings
Delegate Prospecting
20. Current Responsibilities
Negotiate inspections
Manage accounting
Upload pictures
Personal life
Take pictures
Sell
Volunteer Attend classes Open houses
Check title Search for homes
Write my ads
Advertise listings
Attend closings
Delegate Prospecting
21. Current Responsibilities
Negotiate inspections
Manage accounting
Upload pictures
Personal life
Take pictures
Sell
Volunteer Attend classes Open houses
Check title Search for homes
Write my ads
Advertise listings
Attend closings
Manage a database
Delegate Prospecting
22. Current Responsibilities
Negotiate inspections
Manage accounting
Upload pictures
Personal life
Take pictures
Sell
Volunteer Attend classes Open houses
Check title Search for homes
List homes
Write my ads
Advertise listings
Attend closings
Manage a database
Delegate Prospecting
23. Current Responsibilities
Negotiate inspections
Manage accounting
Upload pictures
Personal life
Take pictures
Write contracts
Sell
Volunteer Attend classes Open houses
Check title Search for homes
List homes
Write my ads
Advertise listings
Attend closings
Manage a database
Delegate Prospecting
24. Current Responsibilities
Negotiate inspections Show property
Manage accounting
Upload pictures
Personal life
Take pictures
Write contracts
Sell
Volunteer Attend classes Open houses
Check title Search for homes
List homes
Write my ads
Advertise listings
Attend closings
Manage a database
Delegate Prospecting
33. What is the content?
• Articles
• Pictures
• Videos
• Favorite websites
• Audio
• PowerPoint presentations
• Online documents
• Status update
12
34. Content Creation Skill
Sets
• Microsoft Word
• Microsoft PowerPoint
• Video editing software
• Audio editing software
• Picture editing software
• Self hosted WordPress Blog
• Database entry
• Internet research and browsing
13
35. What is the right tool?
• Blog
• Flickr
• YouTube
• Delicious
• Hipcast
• SlideShare
• Box.net
• Ping.fm
14
36. Where does it go?
• RSS feed
• RSS reader
• Facebook
• Linkedin
• Twitter
• Blog
• Email
• Friendfeed
15
50. Social Media Template
You
Summary Work Experience Education Contact settings About Me Personal
Associations Positions Activities & Websites Summary Movies
Societies
Honors Summaries Additional notes Phone #s Interests Music
Specialties Email Activities Books
Influences
51. Tips for Profile Template
• Select 20 key words that
describe your business.
• Bulleted lists are easier to
read than paragraph text.
• Mention what people get
as a result of hiring you.
30
53. Use the same username
and picture across multiple
social media profiles
32
54. Create Accounts
• Username may also be email address.
• Create a rule for your password.
• Store information in excel spreadsheet.
• Track:
– Username
– Password
– Profile URL
– Profile RSS feed
33
57. Profile Optimization
• Each profile has unique
questions to answer
• Add hyperlinks to your
social media profiles
• Add applications
• Integrate RSS feeds
36
61. www.LinkedIn.com
• Most professional social network
• Your virtual resume online
• Add connections who can hire you
or refer business
• Prospect for the perfect client
• Recommendations from past clients
• Add applications from other sites
62. Create LinkedIn Profile
• Name, title, industry
• Current position
• Past employment
• Education
• Summary
• Specialties
• Public profile
• Key word heavy
63. Choose Websites
• Choose other on every single option
• Type in what people get as a result
• Paste hyperlink to specific web page
67. Personalization Increases
LinkedIn Conversion Rate
• Add a contact you know
• Add a contact you don’t know
• Ask for recommendations
• Someone joins your network
• Someone comments on your discussion
• You comment on someone else’s
discussion
79. Personalization Increases
Facebook Conversion Rate
• Add a friend you know
• Add a friend you don’t know
• Someone suggested you add a friend
• Someone posted on Text wall
your
• Send someone a message with a hyperlink
• Someone joins your group
• Someone comments on your status update
82. Tips for Fan Pages
• Create yourself
• Name the page the
product of your
service
• Post helpful business
related content
• Comment on your
comments
59
86. Why Twitter?
• #2 social network
• Easiest to use
• Updated from phone
• Information goes viral
• Listen to what market wants
• Minimal time commitment
- 1 minute per day
62
88. Create a Profile
• Name
• Username
• Picture
• Website
• Online bio
• Location
• Background
89. Twitter Twang
• RT = I am sharing someone else’s tweet
• @B0bHale = I want Bob and world to know
• #trcon = I want to update convention talk
• Link = directs people to more content
• @shadbogany = Want Shad/world to know
• Text = description of link and notice
65
90. Triple Play Conversation on Twitter
#TP09
Insert #TP09 in your next tweet
Search.Twitter.com #TP09
66
91. Twitter Tools That
Make You Money
!""#$%&#'(")(*+''#,'-.(
*+''/'(0(1")(&23"4'(
*+&6(
*+&-(
*+''#7''8(
67
115. Marketing Videos
• Email video link to clients
• Embed video into blog
• Post video to Twitter
• Post video to Facebook
116. Categories of
YouTube Videos
• Video testimonials
• Video tours
• Video of neighborhoods
• Video screen capture
• Video of live events
• Videos announcements
90
131. Embed Widget to a Blog or
Website
<embed src="http://
www.box.net/static/flash/
box_explorer.swf?
widgetHash=2t04hfpk40&
cl=0" width="460"
height="345"
wmode="transparent"
type="application/x-
shockwave-flash"></
embed>
132. What is the right tool?
• Blog
• Flickr
• YouTube
• Delicious
• SlideShare
• Box.net
• Ping.fm
105
136. Doug Devitre Delivers
VIP Membership
• Special PDF
reports
• Webinar Archives
• How to Videos
• Downloadable
PowerPoints
141. Become a VIP Today and Save
$19.95
per month
$199
142. VIP Membership
• 5 videos weekly that explain how to use tools you already own specific
to real estate.
• Weekly Downloadable PowerPoint presentation to edit, share,
and use to present in your office, association, or workshops.
• Monthly Webinar that explains advance concepts in real time allowing
for question and answer specific to individual needs and video/audio
archive of entire session.
• Recent Blog Posts reminders of new thoughts, ideas, and concerns on
the impact technology has on real estate.
• Updates on Event Recaps of live sessions Doug Devitre presents at
conventions, workshops, and seminars that include video, pictures, viewable
PowerPoint presentations, handouts, etc.
115
147. VIP Access
• VIPs have access to the entire digital
library of resources and receive weekly
reminders to implement new ideas.
Become a VIP Today!
120
Editor's Notes
A LinkedIn profile is very similar to an online resume where people can see your current position within the company, past employment, education level, and websites to find more information. There are some quick tricks that will allow you to maximize your LinkedIn profile quickly and position yourself as the expert. Use the information that you have created from the template in Appendix A of this document to save time retyping sentences. On the left column choose Edit My Profile and begin copying and pasting.
Here are some suggestions
Name, title, industry should stand out among the rest among others in your profession but also not confuse the consumer. Instead of typing real estate agent, perhaps try REALTOR&#xAE;, CRS, ABR&#xAE;, GRI Specializing in Foreclosures in St. Louis
Current position should include the dates that you have been working at the company, brief description of the responsibilities and a bulleted list. Long paragraphs are harder to read than bulleted or spaced lines.
Past employment should include responsibilities and results. State in terms of sales volume, production, and tasks completed.
Education from past colleges or other schools can be added to your profile. In addition state some of the coursework involved, activities, honors, or achievements as a result from receiving your certification or degree.
The summary is a combination of your current and past work experiences.
LinkedIn provides you with a unique website or Public Profile that will individuals can use to locate the profile. In the box underneath the websites choose to edit the public profile Link. Now type in your first and last name with no space and save profile. For example my link is http://www.linkedin.com/in/dougdevitre
To ensure your profile can be found in the search box write your profile Key word heavy. Write down a list of 25 or more words that describe you, your business, and all of the different services provided. In the profile make sure that you have stated one of those words at least once. Avoid using the same word over and over again which can confuse readers.
LinkedIn gives you the opportunity to add up to 3 websites of your choice and defaults to six options. If you want to be more creative than the using the default choose other and start typing in the full URL of each website. Make sure to include the http:// in the address to make sure that the links work correctly.
If you don&#x2019;t know the person and want to become connected with them you must have their email address. If you don&#x2019;t have their email address then search Google for their first name, last name, the word email, and maybe their company name or position. Browse each paragraph to see if which links may include the email address or have a higher chance of finding it quickly.
Build your database by downloading the LinkedIn Toolbar to your Outlook or uploading the .csv file and invite people to join your network who already participate in LinkedIn. Add a personal message instead of using the &#x201C;I would like you to join my network&#x201D;. Say instead, &#x201C;I am excited to see you are using LinkedIn as a tool to communicate with like minded business professionals. I was hoping we could share some ideas that will help one another in our business. Please add me to your network so we can begin our relationship online.&#x201D;
Applications are a new feature of LinkedIn and many are being added as time goes on.
Some of the applications I have used are:
www.WordPress.com &#x2013; Any time I write a new entry to my WordPress blog the entry title and first few lines appear in my LinkedIn profile. This way readers can click on the link and go directly to the blog to read the rest of the entry and start more dialogue there.
www.Box.net &#x2013; Add PDF files, Microsoft Word documents, Excel files, and pictures to your Box.net profile and they will automatically appear in your LinkedIn profile if you have added the application.
www.SlideShare.Net &#x2013; Professional Microsoft PowerPoint presentations can be added to your LinkedIn profile using SlideShare. Add the application and anytime you upload to Slideshare it will appear in LinkedIn automatically.
www.Amazon.com &#x2013; Share your favorite books with others by creating an account at www.Amazon.com, add the application to LinkedIn, and add books that you have read, want to read, or can recommend to others.
Status updates are a great tool to let others know what you are doing and receive comments from your friends. This can also be called microblogging on Facebook. Post text that will jump off the page and invite others to comment on what you are doing at the moment or feedback from a question you have asked. This text is limited to less than 140 characters and may contain both personal and professional updates. Sometimes you will want to share a website or blog post that has a long string of numbers and characters.
Here are some examples of status updates:
I just taught a class in Orlando, Florida last week.
To see the recap of the Orlando, Florida seminar on Marketing see http://tinyurl.com/558uvx
I am writing a course entailed &#x201C;Blogging for Beginners&#x201D;
Did you ever read the book &#x201C;Four Hour Work Week&#x201D;? If you did what did you think?
Is anyone going to the Midyear Conference in Washington D.C. in 2009?
New blog post to complete your family tree http://dougdevitredelivers.com/?p=1028
The parody of making friends on online communities has become a comical debate.&#xA0; If you know them, like them, and trust them than of course you should be friends or join their network.&#xA0; What about the others who may not know so well?&#xA0; Here are a tests to run on these people to determine whether they will make the final cut.
Friends of friends. Introductions from friends definitely speed of the process online as they do in person.&#xA0; In MySpace, LinkedIn, and Facebook you can see who your friends&#x2019; friends are and ask them to join your network.&#xA0; Purely the association of a friend can say this person matches similar interest, hobbies and business activites.
Work in the same industry. You may be able to tell their job by their picture or description that is attached to the profile.&#xA0; If you are looking to grow your network of associated professionals than sure why not add them as friends.&#xA0; Every time you become a friend of someone it is like slapping a business card on their profile.&#xA0; Friends of&#xA0; your friend can see your entire resume, area of expertise, and niche that you serve.&#xA0; The worst that can happen is they say no.&#xA0; Again this is similar to real life situations.
Have similar interests. Think of your favorite things to do.&#xA0; Is is walking in the park, playing golf, or snowboarding in the mountains.&#xA0; People like to share their experiences on their profiles with pictures, videos, or statements that express their opinion on the subject.&#xA0; Add friends that share similar experiences so that you can learn from them as you share what you know.
Send them a private message. If you just sent a generic message that says, &#x201C;Hi, _____&#xA0; wants to be your friend on Facebook&#x201D;, or &#x201C;Hi, ____ would like you to join their network on LinkedIn&#x201D;, it has no personal touch and will reduce the likelihood of them adding you to their network.&#xA0; Take a few seconds to introduce yourself or create a templated message that differs from the standard greeting.
Photos in Facebook are a great way to share live events that happen in your life.
Here some ways you can use photos:
Upload a professional picture to your main profile. This picture will now appear with every comment you make, note that you write someone else, and on every page within your own profile.
Post photos of live events
Post photos of happy clients
Tag photos by clicking on the link, drawing a rectangle around the person, and the type name of the person that appears in each of the pictures. Next, the person who was tagged in the photo will receive a notification, and appear in both status updates and an item will be posted to both walls.
Another way to post photos to your profile is using Flickr which we will cover in a future discussion.
Instructors can use this to:
Upload pictures of their classes
Upload pictures of their students
Upload pictures of examples used in class
Like pictures, videos can be uploaded and tagged. They show more emotion, animation, and expression than pictures or text. Each video has its own title, description and can be embedded into other websites.
Here are some ideas for instructors to use videos:
Produce video testimonials for students that attend classes
Record video a demonstration of your website
Produce a video explanation of the current market
Record a live session from one of your classes.
Videos from www.YouTube.com can also be posted to Facebook in the status updates
Setting up your profile on Twitter takes little effort since you can only add a limited amount of information.
Here are the following ways you can set up your profile and communication preferences:
Account. Choose your real name, username, email, time zone, website, one line bio, location and language preference.
Set up your password with twit1234 as an example but choose your own more carefully.
If you wish to receive updates via your mobile phone you can add the 10 digit number, turn updates on, and in the future update your profile by sending a text message to 40404 and then in the message type the message 140 characters or less.
Notices will send you emails when some is following you or you receive a new direct message.
Insert a professional picture
Choose a background, color theme or create your own by uploading an image. If you upload an image you can choose whether you want it to tile across the page.
Please read Appendix G Photos for Social Media before beginning this module
Flickr is one of the most popular social networking site for sharing photos online. It works with many of the other social media sites like WordPress, Facebook, Feedburner, and has the RSS feature to make photos appear on any website of your choice.
There are many different ways to use Flickr included below but not limited to the following:
Create profile that people can get to know you and your style of photos that you upload online.
Upload photos into one convenient online location.
Add titles, tags and descriptions so that photos can be found quicker online.
Batch and organize photos into groups quickly.
Create photo sets or albums to share with others.
Share photos with other social media sites using RSS feed for photos sets.
Share videos with the world.&#xA0; Create your own television channel for FREE with a username, password, and email address.&#xA0; Add video tours of neighborhoods, listings, and attractions.&#xA0; Produce videos that generate interest that members will want to subscribe to on a regular basis.&#xA0; These may include live conferences, testimonials from members, or classroom instruction.
You must be logged into your account to upload videos. Videos have a maximum time limit of 10 minutes and no more than 1GB of file space.
Upload videos to your account in a few simple steps:
Choose upload on the upper right side of the screen.
Choose browser for video. This is similar to inserting a picture into the MLS. Note that it is best to create a folder in My Documents called My Videos if none exists. Select the video and press OK.
Choose upload video
While the video is loading add additional information about the video.
Title must clearly identify the purpose of the video and include key words when people search for the video.
Write a description that defines the purpose of the video and why others should watch it.
Add tags or keywords to each video that define the purpose of the video
Note the tags should include key words from the title and first few lines in the description. This will help the videos rankings in the search of videos similar to these key words.
Once the videos have been uploaded to YouTube then each video will contain two different windows to share your videos with the world.
URL &#x2013; Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on http://www.youtube.com/watch?v=XneiT8JM85Q as an example. This is the easiest way to share videos but has its own limitations.
After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
Playlists are a series of videos to play in the order that you choose on your profile page. Think of playlists like creating a CD of your favorite music to play songs in the order you want. Once you have established some playlists then you can add the chosen videos to play in your blog or website in what&#x2019;s called a Custom YouTube Player instead of adding videos individually.
SlideShare is an online community of sharing Microsoft PowerPoint presentations and other documents with the world. Individuals will upload their presentations, view other, make comments, send messages and form groups to help one another gain knowledge on subject matter.
SlideShare allows you to create a profile, upload presentations, and then give you additional options to embed into your website or blog. Sharing information will position yourself as the expert in your marketplace as others will be able to see your content in many locations online.
Once you have created a profile on SlideShare you can now begin uploading Microsoft PowerPoint and other documents to your profile.
Here are the steps:
At the top middle of the screen click the Upload link
Browse your computer for
Each slideshow or document that you upload to Slideshare can be reviewed under My Slideshows. Here you can quickly see the following:
Name of presentation
Author
When presentation was uploaded
How many have viewed
Number of comments
Tags
My Slideshows is a good place to track online activity and see which presentations were the most favorite.
Share documents online without having to contact your website provider using a service called Box.net. Visit www.Box.net and create a profile with a username and password. This is a free application unless you start uploading several documents and want additional options to share and collaborate on documents.
You can start uploading documents immediately. These can include and not limited to the following:
.pdf (portable file document)
.doc or .docx (Microsoft Word)
.xls or .xlsx (Microsoft Excel)
.ppt. or pptx (Microsoft PowerPoint)
.jpg, .jpeg, .gif or any other type of picture files
Once the files are uploaded they can be managed into folders. Each folder can be share documents online through email, blogs, or websites.
Once each file is uploaded it can be organized into folders which help you find files quicker and share them with others. Create and add new folders like you would with paper files at your desk. Box.net can serve as an additional backup to the documents you need away from your computer and be able to download them from anywhere with an internet connection. To the right of each file there are three options: actions, shared, and comments.
In the actions menu you can:
Download the file
Upload a new version of the file
Rename the file
On the shared menu you can:
Share file by email
Share file by creating a hyperlink. For an example open this document http://www.box.net/shared/xungdrk721
Other services like password protecting files, sharing large folders, and mobile settings are available for an additional fee.
In order to make your files accessible on your website or blog you will want to create a widget from Box.net that your can embed using the HTML source code. This requires you to follow the same directions as Embed HTML Source Code into Blog but I recommend inserting this widget into one of the columns that appear on your blog. Check with your blog software to see how to embed widgets in the blog so that every page displays the Box.net information.
Notice that the HTML source code contains the characters width="460" height="345&#x201C;. This shows how tall or wide the widget will be. Adjust the numbers carefully in order to make the Box.net widget fit the right size exactly in your blog.
If you can copy and paste then you can embed this widget into your blog or website.