How REALTOR Associations Can Start Their Blog for FREE

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Thank you for investing the time to learn more about blogging effectively for your REALTOR® association. Here you will learn tips, tricks, and strategies to position your association at the top of mind when it comes to communication about recent events, news, courses, and member benefits. The blogging format will save your association staff time, money, and hassles in relaying hot topics at a fraction of the cost.

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  • Welcome, Thank you for investing the time to learn more about blogging effectively for your REALTOR® association. Here you will learn tips, tricks, and strategies to position your association at the top of mind when it comes to communication about recent events, news, courses, and member benefits. The blogging format will save your association staff time, money, and hassles in relaying hot topics at a fraction of the cost. By downloading this document you agree that duplication or sharing with others without explicit written permission by Devitre Holdings, LLC. is a violation of international copyright law. Your personal integrity to follow this is respected and appreciated. I sincerely appreciate your interest in blogging and hope to contribute to your success in real estate. Best, Doug Devitre Devitre Holdings, LLC. www.ReTechTraining.com http://ReTechTraining.WordPress.com [email_address] 314.496.5973 Direct
  • How REALTOR Associations Can Start Their Blog for FREE

    1. 1. REALTOR® Association Blog Management By Doug Devitre e-PRO, ABR®, CRS, GRI, MRE
    2. 2. 12 Steps to Creating the Blog
    3. 3. Create a WordPress Account
    4. 4. Blog Dashboard
    5. 5. 1. Select Name <ul><li>Select blog name </li></ul><ul><li>Choose blogging software </li></ul><ul><li>Purchase domain name </li></ul><ul><li>Forward domain name to blog URL </li></ul>
    6. 6. 2. Design Template <ul><li>Select template </li></ul><ul><li>Blog Header </li></ul><ul><li>Add bio </li></ul><ul><li>Add legal disclaimer </li></ul>
    7. 7. 3. Blog Settings <ul><li>General </li></ul><ul><li>Writing </li></ul><ul><li>Reading </li></ul><ul><li>Discussion </li></ul><ul><li>Privacy </li></ul><ul><li>Delete blog </li></ul><ul><li>Media </li></ul>
    8. 8. General Blog Settings <ul><li>Blog Title </li></ul><ul><li>Tagline </li></ul><ul><li>Language </li></ul><ul><li>Email Address </li></ul><ul><li>Membership </li></ul><ul><li>Time zone </li></ul><ul><li>Time and date format </li></ul>
    9. 9. Blog Writing Settings
    10. 10. Reading Settings <ul><li>Front page displays latest posts </li></ul><ul><li>Blog pages show at most 10 posts </li></ul><ul><li>Syndication feeds shows most recent </li></ul>
    11. 11. Discussion Settings
    12. 12. Comment Moderation <ul><li>Excessive linking </li></ul><ul><li>Comment contains key words </li></ul><ul><li>Blacklist comments </li></ul>
    13. 13. Blog Visibility <ul><li>Visible to everyone including search engines </li></ul><ul><li>Block search engines, but allow normal visitors </li></ul><ul><li>Visible only to users I choose </li></ul><ul><li>Delete the blog </li></ul>
    14. 14. 4. Choose Authors
    15. 15. Roles in Blog Creation <ul><li>Administrator </li></ul><ul><li>Author </li></ul><ul><li>Editor </li></ul><ul><li>Contributor </li></ul>
    16. 16. Association Staff Authoring <ul><li>Executive Vice President </li></ul><ul><li>Communications Director </li></ul><ul><li>Education Director </li></ul><ul><li>Membership Director </li></ul>
    17. 17. Leadership Team Authoring <ul><li>President </li></ul><ul><li>President Elect </li></ul><ul><li>Treasurer </li></ul><ul><li>Secretary </li></ul>
    18. 18. Committee Chair Authoring <ul><li>Finance Committee </li></ul><ul><li>Strategic Action Committee </li></ul><ul><li>Education Committee </li></ul><ul><li>Contracts and Forms </li></ul><ul><li>REALTOR® Political Action Committee </li></ul><ul><li>Technology Committee </li></ul>
    19. 19. Managing Users <ul><li>Sending invitations </li></ul><ul><li>Personal profiles </li></ul><ul><li>Example users </li></ul>
    20. 20. Send Invitations to Contribute
    21. 21. Personal Profile Options <ul><li>Picture </li></ul><ul><li>Name </li></ul><ul><li>Email </li></ul><ul><li>Website </li></ul><ul><li>Bio </li></ul><ul><li>Password settings </li></ul>
    22. 22. 5. Set Schedule for Entries
    23. 23. Time Release Entry
    24. 24. 5. Creating entries <ul><li>Hot topics </li></ul><ul><li>New law changes </li></ul><ul><li>New ordinances </li></ul><ul><li>Member news </li></ul><ul><li>Recent events </li></ul><ul><li>Event recaps </li></ul>
    25. 25. Embed YouTube Video Insert Link 1. 2.
    26. 26. Categorizing Posts
    27. 27. 6. Handling Comments
    28. 28. Managing Posts
    29. 29. RSS Feeds <ul><li>RSS feed </li></ul><ul><li>RSS widget </li></ul><ul><li>RSS reader </li></ul>http://retechtraining.wordpress.com/feed/
    30. 30. RSS Example
    31. 31. Advanced Entry Options
    32. 32. Inserting Tags
    33. 33. 7. Handling Comments <ul><li>Must REQUIRE approval prior to publishing </li></ul><ul><li>Who is allowed to publish comments? </li></ul><ul><li>How often will publish comments? </li></ul>
    34. 34. 8. Categories <ul><li>Entries Categorized by: </li></ul><ul><ul><li>Committee </li></ul></ul><ul><ul><li>Topic </li></ul></ul><ul><ul><li>Municipality </li></ul></ul><ul><ul><li>Region </li></ul></ul><ul><ul><li>Broker </li></ul></ul><ul><ul><li>Legal </li></ul></ul><ul><ul><li>Education </li></ul></ul>
    35. 35. 9. Favorite Links
    36. 36. 10. Adding Widgets <ul><li>Widgets can be </li></ul><ul><ul><li>Text </li></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Shared documents </li></ul></ul><ul><ul><li>Calendar </li></ul></ul><ul><ul><li>Archives </li></ul></ul><ul><ul><li>Statistics </li></ul></ul>
    37. 37. 11. Managing Risk <ul><li>Leadership team assumes responsibility </li></ul><ul><li>Committee chairs assumes responsibility </li></ul><ul><li>Code of Ethics </li></ul><ul><li>Active member monitoring </li></ul><ul><li>Members view comments only </li></ul>
    38. 38. 12. Marketing the Blog <ul><li>Link from website </li></ul><ul><li>Email marketing </li></ul><ul><li>Online social networking </li></ul><ul><li>Podcasting </li></ul><ul><li>Direct mail </li></ul><ul><li>Flyers </li></ul>
    39. 39. Blog Stats
    40. 40. More Blog Stats <ul><li>Top referrers </li></ul><ul><li>Top posts and pages </li></ul><ul><li>Search engine terms </li></ul>

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