Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Houston Association of REALTORS® - Relevance of Social Media by Doug Devitre

1,287 views

Published on

Doug Devitre presents to the Houston Association of REALTORS® the Relevance of Social Media. The workshop includes how to build organizational value without spending any money.

Published in: Real Estate, Technology
  • Be the first to comment

Houston Association of REALTORS® - Relevance of Social Media by Doug Devitre

  1. 1. You expect me to do this too!
  2. 2. Learning Objectives • Define relationship marketing and its impact on retaining membership • Define RSS and how saves time and money compared to other forms of media • Integrate multiple content sharing sites to work as one breathing organism • Implement a social media plan of action
  3. 3. How do we build organization value and not spend money?
  4. 4. Relationship Marketing http://en.wikipedia.org/wiki/Relationship_marketing
  5. 5. Share not Sell • Share who you are • Share what you are doing • Share your life • Share your business • Share your thoughts
  6. 6. National Association of REALTORS® Dues / Value Proposition
  7. 7. Comparative National Annual Dues Annual Autoworker $377 Electrician $144 Plumber $449 CPA $200 Attorney $399 REALTOR® $80
  8. 8. What's Our ' Value ' Proposition! $ 30 Legislative/Regulatory Advocacy $ 6 Economic and Technological Research $ 6 Publications (REALTOR® Magazine and Realtor.org) $ 15 Consumer and Member Relationship Building $ 4 Code of Ethics/Legal Policy, Enforcement $ 5 Commercial/International Alliance Partnerships $ 10 State and Local Association Services and Support $ 4 Customer Service and Product Suite $ 0 All Volunteer Leadership, All Governance, All Committee Activity (all paid from non-dues revenue, none of your $80 goes here) ------------------------------ $ 0 Realtor.com $ 0 Sentrilock $ 0 *Credit Union $ 0 ePD (ePropertyData) $ 0 REFormsnet $ 0 RIN $ 0 REBAC $ 0 *Second Century Ventures $ 80 *Paid out of Reserves
  9. 9. NAR 20 Year Dues History 1991 – 2010 $1,282
  10. 10. http://news.cnet.com/8301-135
  11. 11. Why Social Media? • FREE • Be found on internet • Growing numbers • Outsourced • Answer frequently asked questions once • Decision makers participate
  12. 12. RSS Simplified
  13. 13. Why RSS?
  14. 14. Example RSS Feeds • Blog • Comments from blog • YouTube videos • LinkedIn network update • Twitter status update feed • Slideshare of new presentations • Flickr photostream of new photos • FriendFeed of status updates • Google Calendar of new events • Facebook status update
  15. 15. Reader vs. Publisher
  16. 16. Ways to View RSS Feed
  17. 17. Assign Responsibilities
  18. 18. Responsibilities by Action
  19. 19. Videos
  20. 20. Pictures
  21. 21. Events
  22. 22. Blog Entries
  23. 23. Listings
  24. 24. Why Create a Blog? • Every post is its own web page and has link • Web pages can be inserted as hyperlinks • Video, audio, PowerPoint, pictures, and forms • Receive updates by RSS reader or email
  25. 25. What goes in a blog post? • Text • Links • Pictures • Videos • PowerPoint • Downloadable docs • Audio
  26. 26. Steps to Creating Blog
  27. 27. FREE Blogging ToolKit
  28. 28. www.WordPress.com • Create self hosted blog • 100% customizable • Embeddable widgets and IDX feed • Built in RSS feed • Pages, posts, and multimedia • Authorized users upload content • Easy to use
  29. 29. The Ultimate Email Marketing Piece
  30. 30. Create Your Toolbar
  31. 31. Reasons to Create Toolbar
  32. 32. Search Google
  33. 33. RSS Feed of Latest Content • New articles • New videos • New Tweets • FREE
  34. 34. Seminar Information by Category See the latest live or webinar offerings
  35. 35. Links to Major Social Media Sites Twitter YouTube FriendFeed LinkedIn Facebook Del.icio.us Flickr SlideShare
  36. 36. Social Media Accounts • Linkedin group • Twitter page • Facebook page • Important association documents www.Box.net • PowerPoint presentations • Favorite websites • YouTube videos
  37. 37. Online Profiles to Create • www.Facebook.com • www.Twitter.com • www.YouTube.com • www.FriendFeed.com • www.LinkedIn.com • www.Amazon.com • www.Flickr.com • www.WidgetBox.com • www.Box.Net • www.Feedburner.com • www.SlideShare.net • http://Calendar.Google.com Email - Username -Password
  38. 38. Creating Online Profiles • Create profile template • Visit website • Click join or sign up • Enter in username and create password • Add professional details • Check email for subscription link • Visit site and enter in username and password • Copy and paste from template into fields
  39. 39. Social Media Template
  40. 40. www.LinkedIn.com • Professional social network • Links to favorite websites • Searchable database of contacts • Ask and answer questions and answers • Recommendations from past clients • Past work and education experience
  41. 41. www.Facebook.com • Largest online social network • Share videos • Share pictures • Share blog entries • Share what you are doing
  42. 42. www.YouTube.com • Create profile • Design the Channel • Upload video • Marketing videos • Playlists • Favorites • Subscriptions • Custom video players
  43. 43. Create YouTube Profile • Select username • Enter password
  44. 44. Upload Video
  45. 45. Marketing videos
  46. 46. www.Flickr.com • Create a profile • Upload photos • Titles, descriptions, and tags • Photostream • Create photo sets • Batch and organize photos
  47. 47. www.Box.Net • Create a profile • Create folders • Upload files • Sharing documents by email and hyperlinks • Embed widget to blog or website
  48. 48. www.SlideShare.net • Create a profile • Upload presentations • My Slideshows • Share presentations • Create a slideshow Presentation Pack
  49. 49. www.Twitter.com • Create a Profile • Follow People • Followers • Twitter Feed • Publishing your Twitter feed
  50. 50. Create a Profile • Name • Username • Picture • Website • Online bio • Location • Background
  51. 51. Follow People • Find people on Twitter • Click on Follow
  52. 52. Followers
  53. 53. Create account at www.FriendFeed.com
  54. 54. Example RSS Feeds • Blog • Comments from blog • YouTube videos • Twitter status update feed • Slideshare of new presentations • Flickr photostream of new photos • FriendFeed of status updates • Google Calendar of new events • Facebook status update
  55. 55. Add Social Media Profiles
  56. 56. Available Social Websites Choose favorite sites
  57. 57. Social Media Widgets
  58. 58. Example Widgets
  59. 59. www.DougDevitre.com
  60. 60. Social Media Plan of Action
  61. 61. Social Media Plan of Action
  62. 62. Setup • Choose networks • Find help • Customize profiles • Create network of contacts • Automate RSS feeds
  63. 63. Maintenance • Uploading content • Managing profiles and comments • Titles, tags, and descriptions • Status updates • Managing connections
  64. 64. Social Media Time Management • Choose which networks have highest ROI • Decide personal vs. business • Set recurring appointments • Outsource • www.elance.com • Find a college intern
  65. 65. Risks of Using Social Media • Others may use content • Others tag you • Broker responsibility • Hijacked profile • Fair housing • MLS violations • Code of ethics

×