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Do’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar

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Do’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar

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E-mail is still the preferred method of communication and a cost effective approach to reaching your clients. However, it doesn't seem to work for some businesses.

In this webinar, we will take a systematic approach to creating value-driven e-mail campaigns designed specifically for your target audiences, while minimizing the probability of your efforts ending up in a spam folder. Doug will provide you with tips for remaining relevant in your clients' e-mail in-boxes so that you can focus on building your company's brand and services.

In this webinar you will be able to:

* List the reasons why e-mail does not get delivered to recipients and learn how to overcome those obstacles.
* List the steps to creating value-driven e-mail campaigns to which others will want to subscribe and receive on a predetermined schedule.
* Define RSS e-mail campaigns and how to automate the sending of a monthly e-mail newsletter pulled from articles in your blog.

E-mail is still the preferred method of communication and a cost effective approach to reaching your clients. However, it doesn't seem to work for some businesses.

In this webinar, we will take a systematic approach to creating value-driven e-mail campaigns designed specifically for your target audiences, while minimizing the probability of your efforts ending up in a spam folder. Doug will provide you with tips for remaining relevant in your clients' e-mail in-boxes so that you can focus on building your company's brand and services.

In this webinar you will be able to:

* List the reasons why e-mail does not get delivered to recipients and learn how to overcome those obstacles.
* List the steps to creating value-driven e-mail campaigns to which others will want to subscribe and receive on a predetermined schedule.
* Define RSS e-mail campaigns and how to automate the sending of a monthly e-mail newsletter pulled from articles in your blog.

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Do’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar

  1. 1. Do’s and Don’ts of Email Marketing @DougDevitre http://DougDevitre.com
  2. 2. http://www.wcr.org/Events/LiveWebinars/ EmailMarketing/tabid/593/Default.aspx
  3. 3. http://blog.nielsen.com/nielsenwire/online_mobile/what- americans-do-online-social-media-and-games-dominate-activity/
  4. 4. http://blog.nielsen.com/nielsenwire/online_mobile/what- americans-do-online-social-media-and-games-dominate-activity/
  5. 5. Don’ts
  6. 6. Pay someone to SPAM for you
  7. 7. (45,323,534,322,243)
  8. 8. [34,543,345]
  9. 9. Email Signature Too Long Doug Devitre e-PRO, CRS, GRI, ABR, MRE, PMN Prudential Alliance REALTORS® 1588 South Lindbergh Blvd. Ste.210 Ladue, MO 63131  314.496.5973 Cell 314.754.8302 eFax 314.997.7600 Office www.MoveWithDoug.com Search for all available homes for sale. www.StLouisLoftSource.com The first ever video blog in the Downtown St. Louis Metropolitan area www.STLpodcast.com The first ever real estate podcast in the St. Louis area www.VirtualOpens.com The first ever virtual open house in the S. Louis area www.DougDevitre.com Search for all available homes in the St. Louis area www.ReTechTraining.com Real Estate consulting and technology services for associations, companies and brokers www.PrudentialAlliance.com Search for area homes for sale in the St. Louis area www.BuyingSTL.com Search for more homes in the St. Louis area www.MyVoteForDoug.com while you are at Vote for Doug www.STLpulse.com I don’t know what this means but I am sure it will take you somewhere on the web www.EmailSignatureTooLong.com Okay I think you get the point about long email signatures Designations e-PRO – Certified internet marketing specialist MRE – Master of Real Estate CRS – Council of Residential Specialist GRI – Graduate of the REALTOR® Institute ABR® - Accredited Buyer Representative PMN – Performance Management Network TRC – Transnational Referral Certified CHNS – Certified New Home Specialist SRS – Sellers Representative Specialist
  10. 10. Email Signature Page 2 TERMS & CONDITIONS This offer is valid only when applied to new registrations, and cannot be applied to transfers or cancellations. Offer expires May 31, 2008 and cannot be combined with any other promotional offer. Use offer code LA1V. Attendance at the seminar must occur by October 31, 2008. Books will be shipped upon receipt of payment. E-MAIL AND PRIVACY POLICY You are subscribed as spam@morespammer.com To unsubscribe from receiving future AMA e-mail, please modify your e-mail preferences. To view our privacy policy, click here. This e-mail message is intended solely for the person to whom it is addressed and may contain confidential and/or privileged information. If you have received this e-mail in error, but are affiliated with the person to whom it is addressed, please notify the addressee that the e-mail has been received (otherwise delete it). Any review, dissemination, copying or printing or other use of this e-mail message by persons other than the addressee is prohibited.
  11. 11. Path of the Email Email
Server Email
Server Email
So3ware Email
So3ware Outlook Gmail Outlook Gmail
  12. 12. Path of the Email Email
Server Email
Server 1. Server
says
SPAM Email
So3ware Email
So3ware 2. Wrong
email
 address 3. Outlook Server
Eme
out Gmail Outlook Gmail
  13. 13. Path of the Email Email
Server Email
Server 1. Server
says
SPAM Email
So3ware Email
So3ware 2. Wrong
email
 1. So3ware
says
SPAM address 2. Filtered
to
junk
mail 3. Outlook Server
Eme
out Gmail 3. User
never
opened Gmail Outlook
  14. 14. Where’s the link?
  15. 15. Thank God I have an Aunt in China
  16. 16. Thank God I have an Aunt in China
  17. 17. Finally a cure…
  18. 18. Finally a cure… Brain
  19. 19. Now you are speaking my language
  20. 20. Motivational
  21. 21. I Have Problems With Technology
  22. 22. Dos
  23. 23. Email to Text Message http://www.livejournal.com/tools/textmessage.bml?mode=details
  24. 24. High Quality Links • Link to website blog • Link to blog entry • Subscribe to blog RSS feed • Link to PowerPoint presentation • Link to online documents • Link social media accounts • Link to call to action.
  25. 25. http:/REassociations.OurToolbar.com
  26. 26. YouTube Playlists • Video testimonials • Neighborhood tour • Property tour • Screen capture videos • Live events • Mobile uploads • Personal
  27. 27. http://www.slideshare.net/NARResearch/ mortgage-delinquencies-by-state
  28. 28. DropBox
  29. 29. www.Box.net
  30. 30. Documents by Folder Buyers Sellers Marke2ng Company Broker
disclosure Broker
disclosure Flyer
templates Broker
policy
manual Buyer
presentaEon LisEng
contract Postcard
templates Referral
agreements Buyer
agency
agreement LisEng
presentaEon PowerPoint
templates Training
exercises Loan
applicaEon Homeowner
warranty Business
card
template Company
roster Sample
sales
contract Condo
supplement Social
media
template Company
logos Homeowner
warranty MLS
lisEng
sheet List
of
suppliers Press
releases Sellers
forwarding
address Lock
box
authorizaEon Signs
and
riders Title
and
survey
 Flood
leXer Custom
design authorizaEon Moving
checklist InspecEon
noEce UElity
transfer Moving
checklist Vendor
list UElity
transfer RelocaEon
package Vendor
list RelocaEon
package
  31. 31. Links and Folders • Every document is a link • Every folder is a link • Links and folders can be public • Links and folders can be private
  32. 32. Email Signature www.DougDevitreDelivers.com Doug@DougDevitre.com 3144965973@txt.att.net 314.496.5973 cell 314.754.8302 fax 1213 Oakleaf Drive St. Louis, MO 63119 Join my network on LinkedIn: http://www.linkedin.com/in/dougdevitre Be my friend on Facebook http://www.Facebook.com/dougdevitre Follow me on Twitter http://twitter.com/dougdevitre
  33. 33. Steps to Creating an Email Sig • Start on a Microsoft Word document • Adjust formating • Insert hyperlinks • Copy to clipboard • Paste into email software
  34. 34. Multiple Email Signatures • Thank you for contacting me • Should I follow up with you? • Thanks for visiting my open house • Personal • Representing another organization • Email signature with vCard
  35. 35. http://MailChimp.com
  36. 36. MailChimp Videos
  37. 37. Every Blog Has A RSS Feed
  38. 38. Example RSS Feeds • Blog • Category of blog posts • YouTube videos • SlideShare presentations • Podcast audio files • Favorite websites on Delicious • Twitter stream • Flickr photos
  39. 39. RSS Email Campaign • RSS feed • List • Subject line • Reply address • Tracking • HTML email • Plain text email
  40. 40. Campaign Builder
  41. 41. Campaign Builder
  42. 42. Categories of Posts • Individual neighborhood • 1st Time Home Buyers • Investors • Commercial • Community Events
  43. 43. Example Blog Category Links • http://dougdevitre.com/category/event-recaps/ • http://dougdevitre.com/category/agents/ • http://dougdevitre.com/category/instructors/ • http://dougdevitre.com/category/realtor-associations/ • http://dougdevitre.com/category/brokers/ “Categories help you micro-niche your blog.”
  44. 44. Every Category of Blog Posts Has a RSS Feed • http://dougdevitre.com/category/event-recaps/feed • http://dougdevitre.com/category/instructors/feed • http://dougdevitre.com/category/realtor-associations/feed • http://dougdevitre.com/category/agents/feed • http://dougdevitre.com/category/brokers/feed
  45. 45. RSS Merge Tags
  46. 46. Feedburner
  47. 47. Lists, Forms, and Code
  48. 48. Email Lists • Email newsletter • Past clients • Out of town agents • Interested buyers • Interested sellers
  49. 49. Enrollment Process
  50. 50. Adios
  51. 51. Sign Up Forms
  52. 52. MailChimp Plugin made for Wordpress that creates a widget
  53. 53. 360 Analytics WordPress Plugin
  54. 54. MailChmp iPhone App
  55. 55. More Resources • http://BudURL.com/DougsSecret • http://feeds.feedburner.com/dougdevitredelivers/ • http://www.facebook.com/DougDevitreDelivers • http://twitter.com/dougdevitre • http://www.linkedin.com/in/dougdevitre • http://delicious.com/dougdevitre • http://www.flickr.com/photos/dougdevitre/ • http://SlideShare.net/DougDevitre/Presentations

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