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Establishing the Digital Relationship


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Presentation to the Professional Marketing Forum in Boston

Published in: Business, Technology
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Establishing the Digital Relationship

  1. 1. Establishing the Digital Relationship Doug Cornelius July 31, 2008 ©2007. Goodwin Procter LLP LibD/2129295
  2. 2.
  3. 5. Expertise
  4. 6. Does 2.0 = KM?
  5. 10. Return on Investment $0 Software Purchase $0 Marketing My Time Overall Cost = $0 IT Support
  6. 11. Why I Blog <ul><li>Me </li></ul><ul><li>Colleagues </li></ul><ul><li>Loose Ties </li></ul><ul><li>Expertise </li></ul>
  7. 12. When Do They Read?
  8. 13. Who Reads?
  9. 14. <ul><li>Is CRM Worth It? The Pros and Cons of Client Relationship Management </li></ul><ul><li>LinkedIn to Facebook On My Blog: Social Media for Lawyers and Law Firm Staff </li></ul><ul><li>EI Case study: Wiki versus DMS at Goodwin Procter </li></ul><ul><li>Which Route? </li></ul><ul><li>Wiki While You Work </li></ul>2008 2007 2006
  10. 15. <ul><li>Higher Productivity Increases the Bottom Line at Law Firms </li></ul><ul><li>An Attorney's Perspective on Web 2.0 and Enterprise 2.0 </li></ul><ul><li>Deploying WorkSite 8.3 - Customer Case Study </li></ul><ul><li>Serving Multiple Generations - The Role of Web 2.0 and Strategies for IT </li></ul><ul><li>What Blogging Brings to Business </li></ul><ul><li>Knowledge Management and Web 2.0 </li></ul><ul><li>Establishing the Digital Relationship </li></ul><ul><li>The Search for Search </li></ul><ul><li>Financing Your Acquisition and Construction </li></ul><ul><li>Closing Commercial Real Estate Financing </li></ul><ul><li>Closing Commercial Real Estate Transactions </li></ul>2008 2007 2006
  11. 22. <ul><li>More about Doug : </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  12. 23. You have reached the end