Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
MOOCs and theFunnel of Participationdougclow.org/mooc-funnelDoug Clow, Institute of Educational Technology,The Open Univer...
Overview•   MOOC dropout•   This is not new•   Here is some actual empirical data on a MOOC•   Dangerous aim: To change th...
Nuremberg funnel,1902
Just say no!to antediluvian,ineffective,unsophisticaedepistemologies ofpedagogicalontology
“Fonske”                                              Fons sapientiae                                              Fountai...
Photo (cc) Dogfael http://www.flickr.com/photos/dogfael/3143968066/
Cartoon (c) Oglaf http://oglaf.com/fountain-of-doubt/
•   What’s a MOOC? xMOOC vs cMOOC                 •   “Officially the buzzword of 2012”                 •   Field moving v...
http://futurelearn.com/ideas-and-user-stories/
Main findings of MOOC research                                    •   People drop out                                    •...
State of the art in MOOC Completion Rates Nov 2012             CCK08                 PLENK2010 MITx                       ...
MOOC Completion Rates April 2013http://www.katyjordan.com/MOOCproject.html
Awareness                 Interest                 Desirethe marketing    funnel                Purchase
Awareness                Registration                  Activitythe funnel ofparticipation                 Progress
steep drop off from                            one stage to the nextfunnel of participation =                             ...
it’s not a power law
                       iSpot          Cloudworks               openEDVisits                 1,100,000             275,000 ...
                       iSpot          Cloudworks               openEDVisits                 1,100,000             275,000 ...
•   http://www.open-ed.eu•   Free, open, online, OER, CC BY-SA•   Seven EU partners•   Three presentations, 2009-2012•   J...
Log plot of the number of visits to openED per user,             ranked by number of visits.
it’s not a power law
Log plot of the number of forum posts on openED per user,              ranked by number of forum posts
it’s not a power law
Visits vs forum posts made by individual openED users                  R = 0.86, p < 0.0001
Distance /                        Elite                 Mass                open /                      university        ...
steep drop off from                            one stage to the nextfunnel of participation =                             ...
Put your thinking funnel on        • Think less about total dropout        • Think more about why participation          r...
Thanks for support from:•James Aczel, Simon Cross,•openED partners and learners• everyone who gave me data• European Commi...
Doug Clow@dougclowdoug.clow@open.ac.ukdougclow.org/mooc-funnel     This work is licensed under a Creative Commons Attribut...
Upcoming SlideShare
Loading in …5
×

MOOCs and the Funnel of Participation

915 views

Published on

Presentation at LAK13, the Third Conference on Learning Analytics and Knowledge, Leuven, Belgium, April 2013. Full paper and other details at doug.clow/mooc-funnel

Published in: Education
  • Be the first to comment

MOOCs and the Funnel of Participation

  1. 1. MOOCs and theFunnel of Participationdougclow.org/mooc-funnelDoug Clow, Institute of Educational Technology,The Open University, UKThird International Conference onLearning Analytics and Knowledge LAK13, April 2013, Leuven
  2. 2. Overview• MOOC dropout• This is not new• Here is some actual empirical data on a MOOC• Dangerous aim: To change the way you think about MOOCs and dropout. With a funnel. Photo (cc) Nina Hale http://www.flickr.com/photos/94693506@N00/614751836/
  3. 3. Nuremberg funnel,1902
  4. 4. Just say no!to antediluvian,ineffective,unsophisticaedepistemologies ofpedagogicalontology
  5. 5. “Fonske” Fons sapientiae Fountain of KnowledgePhoto (cc) Dogfael http://www.flickr.com/photos/dogfael/3143968066/
  6. 6. Photo (cc) Dogfael http://www.flickr.com/photos/dogfael/3143968066/
  7. 7. Cartoon (c) Oglaf http://oglaf.com/fountain-of-doubt/
  8. 8. • What’s a MOOC? xMOOC vs cMOOC • “Officially the buzzword of 2012” • Field moving very fast • Learning analytics on MOOCs is hard: – Technical challenges – Theoretical challenges – Philosophical challenges – Resource challenges Honeybees Apis melliferaPhoto (cc) David Goehring http://www.flickr.com/photos/carbonnyc/5041997785/
  9. 9. http://futurelearn.com/ideas-and-user-stories/
  10. 10. Main findings of MOOC research • People drop out • People drop out a lot • More research required • People really do drop out a lot Photo (cc) jeroen bennink http://www.flickr.com/photos/jeroenbennink/2355768494/
  11. 11. State of the art in MOOC Completion Rates Nov 2012 CCK08 PLENK2010 MITx Coursera Circuits & Software Electronics Engineerin gRegistered 2,200 1,641 150,000 50,000Completed At least 16 40-60 7,157 3,500 ‘active’Competion Not Not 7% 7%rate definable definable Photo (cc) Seth Tisue http://www.flickr.com/photos/tisue/254308538/
  12. 12. MOOC Completion Rates April 2013http://www.katyjordan.com/MOOCproject.html
  13. 13. Awareness Interest Desirethe marketing funnel Purchase
  14. 14. Awareness Registration Activitythe funnel ofparticipation Progress
  15. 15. steep drop off from one stage to the nextfunnel of participation = + highly unequal participation pattern
  16. 16. it’s not a power law
  17. 17.   iSpot Cloudworks openEDVisits 1,100,000 275,000 30,000Unique visitors 390,000 165,000 15,500 (35%) (60%) (52%)Registrations 21,000 5,239 1,429 (5%) (3%) (9%)Contributors 9,000 1,750 198 (43%) (33%) (14%) Data from respective site launch to 7 November 2012
  18. 18.   iSpot Cloudworks openEDVisits 1,100,000 275,000 30,000Unique visitors 390,000 165,000 15,500 (35%) (60%) (52%)Registrations 21,000 5,239 1,429 (5%) (3%) (9%)Contributors 9,000 1,750 198 (43%) (33%) (14%) Data from respective site launch to 7 November 2012
  19. 19. • http://www.open-ed.eu• Free, open, online, OER, CC BY-SA• Seven EU partners• Three presentations, 2009-2012• Joomla, email, IRC, Elluminate• Explored business models, found none
  20. 20. Log plot of the number of visits to openED per user, ranked by number of visits.
  21. 21. it’s not a power law
  22. 22. Log plot of the number of forum posts on openED per user, ranked by number of forum posts
  23. 23. it’s not a power law
  24. 24. Visits vs forum posts made by individual openED users R = 0.86, p < 0.0001
  25. 25. Distance / Elite Mass open / university university online MOOCs universityRepresentativecompletion rate ~ 90% ~ 60% ~ 35% < 10% Photo (cc) Walt Hubis http://www.flickr.com/photos/walthubis/4346378552/
  26. 26. steep drop off from one stage to the nextfunnel of participation = + highly unequal participation pattern
  27. 27. Put your thinking funnel on • Think less about total dropout • Think more about why participation reduces at each stage • Think about patterns of participation • Benchmark whether it’s a problem • Pour more in the top, or widen the funnelPhoto (cc) Tom Bayly http://www.flickr.com/photos/tombayly13/6006166585/
  28. 28. Thanks for support from:•James Aczel, Simon Cross,•openED partners and learners• everyone who gave me data• European Commission funding for openED project 505667-LLP-1-2009-1-PT-KA3-KA3MP Photo (cc) wales_gibbons
  29. 29. Doug Clow@dougclowdoug.clow@open.ac.ukdougclow.org/mooc-funnel This work is licensed under a Creative Commons Attribution 3.0 Unported License

×